Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

David Aaker, known as “Father of Modern Branding,” discusses the idea of B2B brand storytelling and being able to convey engaging messages on this episode of Renegade Thinkers Unite hosted by Drew Neisser. As the Vice Chairman of marketing consultant giant Prophet and renowned author, David has decades of experience in reinventing the way a company shares its brand message. He explains to Drew the importance of balancing hard facts with emotions as well as emphasizes the importance of becoming a brand other companies want to be associated with. David also shares multiple personal stories that validate the importance of being a stellar brand storyteller. You don’t want to miss his explanation of how both T-Mobile and Barclay turned their companies around through brand storytelling. David’s expertise will revolutionize your company’s way of conveying messages, so be sure to give this episode your full attention. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:30] Drew introduces his g