Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

The sheer amount of data any company collects can quickly become overwhelming if it's not managed efficiently. As a CMO you have to have control of the data and understand how it flows throughout your organization. That’s why companies like Looker exist - to help you make sense of the data and use it to your advantage. In this episode of Renegade Thinkers Unite, Looker’s CMO, Jen Grant, talks with Drew about why her unique background allows her to understand the art and science behind connecting everyone to your company’s brand message. She also shares why it’s important to simplify your company’s core message down to just a few phrases. Not only does Jen explain why actual face-to-face interaction is even more critical in today’s B2B marketing environment, she also discusses how Looker is achieving just that. You also don’t want to miss her best advice for CMOs. Jen conveys the heart of marketing in such an intriguing way in this episode - you don’t want to miss it. Subscribe on Apple Podcasts - Stitcher-