Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

The historically challenging industry of telecommunications is changing thanks in part to Jive Communications and their cloud-based phone services. Drew talks with co-founder and current CMO, Matt Peterson, about how he transitioned from his background in software engineering into the marketing realm. Not only do they discuss Jive’s innovative marketing verticalization strategies, but they also focus on the company’s innate ability to tackle big problems and approach large customer opportunities with confidence and ease. Hear the story behind Jive’s unconventional beginning and the heart of the company, as well as discover Matt’s favorite resources for marketing professionals by listening to this engaging episode of Renegade Thinkers Unite. Matt and Drew’s conversation is sure to inspire and educate - you don’t want to miss it! Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:31] Drew introduces his guest for this episode, Matt Peterson, co-founder and CMO of Jive Communications [3:4