Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

As the CMO of Hootsuite, Penny Wilson has some fantastic insights into the social media listening industry and why identifying the customer voice of your company is essential. Not only is customer voice important for executing exceptional customer service but it can also be used as a tool to effectively communicate with executive boards and chief financial officers. Drew Neisser asks Penny about her journey towards Hootsuite and the top questions on why listening to your customers is critical. The idea of going “beyond marketing” is explored and Penny’s understanding of this concept is unparalleled. You can’t afford to miss their discussion on upcoming social media trends that could help your company grow by leaps and bounds. The top challenges faced by CMOs are also discussed in this episode of Renegade Thinkers Unite. It’s sure to be an educational and inspirational episode that you don’t want to miss. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:07] Drew introduces the guest f