Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

With great power comes great responsibility. When Lexmark acquired Kofax—an automation software company—in 2015, the now-global business was burdened with the task of streamlining its marketing functions. Kofax CMO Grant Johnson was tabbed for the job. It was Johnson’s duty to institute a centralized marketing plan that the company’s worldwide sectors could follow. Grant Johnson talks about his formula for creating a unified, global marketing strategy in part two of his interview. Host Drew Neisser, accompanied by Inc. magazine author Bill Carmody, ask Johnson about his trials and triumphs. If you missed part one of this interview, please refer to episode 31. Here's what you'll learn: How to unify all employees within your organization. How to harness the power of teamwork. How to integrate positive habits into your marketing strategy, while unlearning ineffective ones. Why simplifying your marketing goals is critical. Here is a sample of the content discussed in this episode: Drew: It’s hard to get our mar