Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

This episode is the first of a two-part series with Grant Johnson, CMO of Kofax, a huge company you made not have heard of unless you're in need of automation software. Grant is a veteran marketer who managed to pull together three separate organizations into one cohesive marketing machine and in the process, discover many keys to successful B2B marketing. My co-host in this in-depth exploration of B2B marketing is entrepreneur and Inc magazine author, Bill Carmody.   Kofax CMO Proves that in Marketing, United We Stand. If “every village has its idiot” had an antithesis, it would be “every community has its organizer.” In any group setting, he or she is that person who naturally brings together disparate individuals with a common bond and, most importantly, mobilizes them for action. At Kofax, that person is Grant Johnson, Chief Marketing Officer. The automation software company was acquired in 2015 by Lexmark, which had recently subsumed two additional software brands. As the new CMO, Johnson set out to unif