Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

Gone are the days of “just throw it out there” and “let’s see what happens” when it comes to marketing campaigns. The hard truth is that in 2017, we have too much information at our disposal to lean on our instincts and creative prowess to connect with consumers, and today’s leading marketers know this better than anyone. How Take Rob Rakowitz, Global Director of Media at Mars, who was recognized by The CMO Club for his cut-through Content Marketing performance with brands like Uncle Ben’s, Snickers, Pedigree and Whiskas. Rakowitz understands that to drive growth, marketing teams must use a targeted, well-researched approach backed by fail-safe insights—and the simpler the goal, the better. Here are just a few of things you'll learn from this episode:    How to make your marketing campaign stick. The significance of identifying brand purpose and engaging with consumer culture. How to diversify your marketing strategy. Why service is the new selling. Driven by data It could be said that a good marketing theo