Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

Customer experience is at the core of marketing success. Nimble founder and CEO Jon Ferrara explains where and how brands should be targeting their messages in Part II of his interview on the Renegade Thinkers Unite podcast. Ferrara grew Nimble out of the idea that brands do best when customers recommend them to their networks. Nearly nine years later, Ferrara’s business is stronger than ever and venturing into new marketing frontiers. During his extensive tenure in marketing, Ferrara learned that business doesn’t have to be impersonal. In fact, his experience at GoldMine CRM—and eventually Nimble—demonstrates that the best marketing strategies are personal in nature. Ferrara says, “I think the mistake that many businesspeople make is that they make business about business…[but business] is about connecting with people. That’s why they’ll remember you.” Jon walks the walk on that philosophy, sharing both his personal and private social accounts with the people in his network to this day. Ferrara didn’t origin