Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers
12: Building a Loyalty Program w Ryan Linders, Sally Beauty
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:28:04
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Sinopse
Ryan Linders, VP CRM, Loyalty, and Marketing Analytics at Sally Beauty provides a rare glimpse into the initial phases of building a customer loyalty program from scratch. You'll learn how Linders got the program off the ground and how Sally Beauty provides value to customers and gets it back in terms of membership fees and on-going purchase loyalty.
