Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers
6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:26:03
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Sinopse
Gina McDuffie of VER, one of the largest video/audio equipment providers in the world, shares how she helped evolve what was Video Equipment Rentals into VER, not just from a naming standpoint but also how they marketed and interacted with their global customer base.
