Dingman Bootstrapped

Liz Sara has 20 years of experience in the Washington D.C.-area high tech community as an entrepreneur, business leader, angel investor and philanthropist. In 2001, she founded Best Marketing, LLC to provide early stage software companies with strategic marketing, PR and business development services. In this episode of Bootstrapped, Liz talks about marketing from the perspective of securing customers. She also talks about how to build partnerships with pilot customers and how they can help you make the sell. Listen to learn what she thinks the first step is in marketing a startup. Liz shares her investment philosophy and plays along with co-hosts Elana Fine and Joe Bailey in this week's installment of "Kickstarter or Not?"