Create If Writing - Authentic Platform Building For Writers & Bloggers

154 - How to Judge the Success of Book Promotions

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One big piece of launching that I don't see a lot of people talking about is how to judge the success of your book promotions, specifically your paid promotions. This is part of a series on how I moved from making under $100/month self-publishing on Amazon to consistently over four-figures a month within a year.  One of the investments I made as I launched my pen name last year was paid book promotions. I dabbled in Facebook ads and AMS ads, but the main bulk of my spending was in email promotions. These sites have built up email lists full of readers and send emails out to those readers with your book in them. Email sells books and I've seen a good return from this! However, it's not that simple. I'm going to share tips on how to tell if your book promotions are actually successful.  Before I get there, it's important to note that many of the sites have requirements. You may need a certain number of reviews and your book may need to be discounted to a certain degree.  For more details on paid promotions, yo