Aaron Katsman

What do you need to do in order to build a successful Start-Up in Israel and launch a global brand? According to our guest today, Assaf Luxembourg, it may just come down to getting out of the startup mentality and shifting focus to being an innovative company in your industry. ------------------------------------------------------------------------ ABOUT OUR GUEST: Assaf Luxembourg is a Business Development and Marketing professional. Passionate about promoting Israel through business, innovation, startups, and entrepreneurship and passionate about helping international talents in Israel, the "Start-Up Nation." He provides consulting and content services to organizations that bring young professionals to Israel. He also consults and advises start-ups on storytelling, pitch, marketing, and business development. His experience varies from the private sector (ventures and start-ups, SMBs, corporate, and independent service providers) to the public sector and non-profit/third sector. ----------------------------