Predicting The Turn W/ Dave Knox

Aamir Baig, founder and CEO of Article has a simple philosophy for building a business. In his eyes, a business is not a business unless it has a profit formula that comes with it. That approach to business has allowed Aamir and his co-founders to build Article into one of the leading DTC Furniture companies without relying on raising tens of millions in venture capital. I sat down with Aamir to learn more about Article, the original inspiration behind the business, and how the business has grown over the last year.