Predicting The Turn W/ Dave Knox

In June 2020, Zena Arnold took on a new role at Kimberly-Clark as its Chief Digital and Marketing Officer. Despite the difficulty of making this change during the middle of COVID-19, Arnold believes the lessons of the pandemic have shown companies the potential of a newfound agility in how they approach business. I sat down with Zena to talk about moving into this new role during the middle of the pandemic, how her team has responded, and how she is bringing lessons from her time at Google into theworld of CPG.