Predicting The Turn W/ Dave Knox
Why KraftHeinz Views Platforms, Not Categories, As The Future Of Food
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:19:58
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Sinopse
In the world of Consumer Packaged Goods, businesses are generally defined by their categories and where they appear on shelf at retail. To fuel growth, Kraft Heinz is taking a different approach, looking at their businesses by consumer platforms instead of category definitions. I sat down with Nina Barton, Chief Growth Officer at Kraft Heinz, to learn more about why this is such a meaningful change and to discuss the new operating model behind this move.