Predicting The Turn W/ Dave Knox

Keeping a 100 Year Old Company Fresh and Relevant

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Sinopse

How many 100-year-old companies do you know that are still fresh and relevant today? Odds are, not many. Keeping your brand fresh and engaging for an entire CENTURY is no small feat. Thankfully, Julie Haddon is not your average marketer. On a recent episode of the Predicting the Turn podcast, Julie shared four of the ways that she and her team at the NFL are keeping a 100-year-old company fresh and engaging.