Predicting The Turn W/ Dave Knox
Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:16:48
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Sinopse
Launched two years ago, Ergatta offers an alternative to instructor-led fitness with what the company calls game-based workouts. As Ergatta looks to broaden the awareness of the company and their at-home rower, they are launching their first brand campaign with former NFL player Colin Kaepernick at the center of it. I sat down with Randi Charles, VP of Marketing for Ergatta, to talk more about the upcoming campaign and what made Kaepernick the right fit to tell their brand story.