Search News You Can Use Podcast: Search Engine Optimization | Search Engine Marketing | Link Building

What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google’s Quality Rater Guidelines and other documentation describe the term YMYL. She shares example websites discussed in the QRG and why they should or should not be considered YMYL. While the QRG do not replicate Google’s algorithms, they show us what Google is trying to accomplish. We believe there is a lot to be learned that can be used to our advantage in understanding how Google’s algorithms treat sites differently depending on whether or not their content contains YMYL information. And even if you are a non-YMYL site like a recipe site, there is much to discover here about how Google could be valuing EAT in your niche. Also in this episode: - SERP turbulence Jan 11-12 and 14-16, 2022 - Could it be related to knowledge graph changes? - The page experience update is coming to desktop in February - Several sites are seeing large spikes in Google crawling This episode corresponds with newsletter episode 218:
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