Search News You Can Use Podcast: Search Engine Optimization | Search Engine Marketing | Link Building

In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google’s use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google’s algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to performing well in search than getting good links. Links mentioned in this episode: Dawn’s slideshares on Passage Based Indexing and Zipf's law https://de2.slideshare.net/DawnFitton/passage-indexing-is-likely-more-important-than-you-think https://de2.slideshare.net/DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson Reach Dawn at Bertey.com or on Twitter https://bertey.com/ https://twitter.com/dawnieando This episode corresponds with newsletter episode 222:
 https://mariehaynes.com/newsletter/episode-222-light-version/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contac