Beer Me!

Maintaining a brand: how to keep true to a brewery's story

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Sinopse

We chat with Neil Callaghan, Brand Manager of Cigar City Brewing Company. Originally opened in 2009, this brewery has grown significantly. They now distribute throughout the U.S. and to 15 other countries around the world. How does a small brewery stay true to their brand, their story? This question is answered along with a few detours.