Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers
302: B2B World… Meet Purpose-Driven Marketing
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:47:22
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Sinopse
In case you weren’t sure about the power of purpose, this episode of Renegade Marketers Unite with Peter Neiman of Amalgamated Bank and Julia Goebel of Halo Health (now a part of symplr) may just clear things up for you. The marketing execs at these organizations have seen it first-hand—purpose wins employees, customers, and prospects in ways that even the most impressive swag cannot. Tune in for a fascinating episode as we cover how marketers can help their organizations embed purpose into everything they do, why the business you may lose isn’t necessarily a bad thing, how to avoid “purpose-washing,” and more! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/