Power Your Purpose With Megan Accardo

This week we are talking all about how to make your content more juicy! Here are a few reasons why this matters: #1: People have minuscule attention spans. You have to stand out quickly as people are scrolling or being bombarded by emails. You can’t just do the status quo when it comes to producing content. #2: The sheer volume of content being produced, across massive amounts of platforms - this means your content has to shine above the noise. I want to emphasize quality over quantity because you don’t need to burn yourself out posting 3x a day on ALL the platforms. That can be effective when you are scaling your business and have a team to support you, but we are going to keep it simple. I recommend picking 1-2 platforms and going all in those. Remember, it takes 3-6 months to get traction on any one platform so stick with it! This episode focuses on creating for social media and email content, because having an email list is super important to building a brand, business or side hustle. You can use these