Threading The Needle

Choice is sometimes an illusion. In this episode, Richard and Taylor talk about Facebook’s move toward the Advantage+ model, which shifts away from human decision making and toward artificial intelligence. “They will say Advantage+ is a way to build campaigns with fewer inputs. But the secondary implication is Facebook has a performance problem. In order to solve for that, they’re attempting to reduce the variables and take control of the situation.” Show Notes: Get a $200 credit with Insense, the creator content & ads platform trusted by 700+ DTC brands: https://bit.ly/3eHyDLt