Threading The Needle

In this special episode, Andrew Faris and Taylor Holiday, CEO of Common Thread Collective, talk with Orchid Bertelsen — CTC’s new Chief Operating Officer. With six years of experience at Nestle USA, Orchid explains why operational leadership is no longer a luxury for DTC ecommerce brands. “The problem isn’t that people aren’t willing to take hills. They’re willing to take hills, but sometimes they take the wrong ones.”