Entrearchitect Podcast With Mark R. Lepage

Using Emotions to Market Your Architecture Firm Our prospective clients learn with their heads but decide with their hearts. After years of research and gathering information, often, when a client chooses to work with an architect, they simply go with their feelings. This week on EntreArchitect Podcast, Using Emotions to Market Your Architecture Firm.  Have you encounter a situation where emotions take over and a decision is made with someone’s heart? You’ve probably seen it happen with yourself and your own clients. “In his book, Descartes Error, Antonio Damasio, professor of neuroscience at the University of Southern California, argues that emotion is a necessary ingredient to almost all decisions. When we are confronted with a decision, emotions from previous, related experiences affix values to the options we are considering. These emotions create preferences which lead to our decision.” Why is storytelling so important? When developing a marketing strategy, stories trigger memorie