Entrearchitect Podcast With Mark R. Lepage

Using Emotions to Successfully Attract the Clients You Want Our prospective clients learn with their heads, but they decide with their hearts. After years of research, often, when a client chooses to work with an architect it simply comes down to their feelings. They choose their team by deciding who they like the most. This week on EntreArchitect Podcast, Using Emotions to Successfully Attract the Clients You Want. Do you ever make decisions based on emotion? We don’t always buy based on price or features, more often we buy because something makes us feel a certain way. When we’re developing a marketing strategy for our firms, we should consider the part that emotions play in the decisions that our clients make. Professor Antiono Damasio at University of Southern California argues that, emotion is a necessary ingredient to almost all decisions. When we are confronted with a decision, emotions from previous, related experiences affix values to the options we are considering. These emotions creat