Entrearchitect Podcast With Mark R. Lepage

How to Build a Brand That Resonates with Your Most Valuable Clients Your brand is more than just your logo. Your brand is your story in the minds of those interacting with your firm. It’s about emotions and feelings. It’s the way people see, feel, touch and experience our firms. This week at EntreArchitect podcast, Declan Keefe of Placetailor joins us once again to discuss How to Build a Brand that Resonates with Your Most Valuable Clients. What is branding? Branding is the story that the people who hear about your firm would tell somebody. Branding can be associated with the story that you tell as a firm, but you want it distill it down to what the client is left with. That’s the essence of what the brand really is. You know your brand, your company and what you want your organization to be, but good branding is a matter of what the client believes and what they’re left with. Moving past the colors and fonts on your website, branding expands to how your client feels when they see one