Startups For the Rest of Us

In Episode 574, Rob Walling chats with Andrew Fiebert, a founder who just couldn't get away from software. He's a software developer, turned podcaster, turned marketer, and now he's a software entrepreneur and on this episode, they discuss his success and struggles while building Lasso. The topics we cover [2:40] Introductions [4:15] WordPress plugin with an annual subscription [5:51] Starting a podcast [8:00] Experiments with monetizing a podcast [13:26] Starting Giftlab.co [15:08] Starting another software business [16:35] Building Lasso [21:23] Launching without the right pricing/product [23:32] Discovering the sticking points in the UI/UX [29:29] Freemium vs paid users [31:06] The biggest struggle with building Lasso [35:23] The future for Lasso Links from the show Lasso GiftLab Listen Money Matters Andrew Fiebert (@andyfieb) | Twitter This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google.