Good Girls Get Rich Podcast

In this episode, Karen talks about optimizing your LinkedIn profile to obtain paying speaking gigs. We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: This is a training podcast (4:02) Do you come up when people search for speakers on LinkedIn? (5:05) The last thing you want to be is the best kept secret in town, that is horrible for a speaker (5:32) The difference between SEO & ads is that, with SEO, you are putting your stuff in front of people that you KNOW are interested in what you do (7:19) Your LinkedIn profile - your personal brand needs to speak for itself - are you including keywords in your profile? (7:58) When you create your profile, make it client facing. Identify your market - who is searching for you? What are they looking for? Who are their clients? (9:32) Your headline & summary should be should include keywords (10:42) Which keywords are your searchers using to find you? (12:50) LinkedIn Endorse