Analyticstoday Podcast

In this episode of Analytics Today, co-hosts Dr. Jeremy Robertson and Sameer Khan welcome Carl Livadas, a distinguished technology leader and CTO of Sojern. Hailing from a robust academic background at MIT and extensive experience in cybersecurity at Intel Research and BBN Technologies, Carl shares his journey from researcher to tech entrepreneur. Here are five key takeaways from this episode of "Analytics Today" with guest Carl Livadas: Insights into Transitioning from Academia to Tech Leadership: Carl shares his journey from an academic background at MIT to becoming a CTO, highlighting the value of adapting research skills to meet the fast-paced demands of the tech industry. Understanding the Role of AI and Machine Learning in Advertising: Carl explains how Sojern uses AI to optimize online advertising efficiency, offering a deep dive into cross-channel optimization and the balance between exploration and exploitation in ad spending. The Importance of Privacy in Online Advertising: Discussion on how the

In this episode, we delve into the challenges and opportunities facing B2B sales in today's rapidly evolving digital landscape. We discuss the impact of big data analytics and the rise of sales technologies. Our special guest, Simon Severino, shares his expertise on driving sales efficiency and effectiveness through strategic innovations. The B2B Sales Challenge Sameer outlines the primary challenges facing B2B sales, including the complexity of sales environments, the proliferation of sales tools, and the difficulty in aligning data and processes. The conversation underscores the importance of streamlined operations in overcoming these hurdles. Guest Spotlight: Simon Severino Simon Severino shares his journey from philosophy student to CEO, emphasizing the role of curiosity and innovation in his career. His story illustrates the transformative power of embracing change and pursuing one's passions in the world of business. Strategy Sprints: A Strategy Business Consulting company Simon explains the p

Welcome to our deep dive into why B2B Marketing Managers need to be judicious with Generative AI technologies. As AI reshapes the marketing landscape, understanding its strategic application becomes crucial. Content Overview: The rapid adoption of Gen AI technologies like ChatGPT has transformed business operations, with a significant impact on sales and marketing strategies. Despite the enthusiasm, many companies face challenges in integrating these tools effectively, raising concerns about ROI and tool utility. Key Takeaways: Purpose-Driven Tool Selection: Avoid the clutter of redundant tools by ensuring each AI solution aligns with specific marketing objectives and delivers tangible benefits. ROI-Centric Investments: Focus on Gen AI tools that offer measurable returns, emphasizing the importance of trials and performance reviews to ensure cost-effective marketing strategies. Seamless Integration: Opt for AI tools that complement and enhance your existing tech stack, ensuring smooth data flow and efficie

Dive into the world of Generative AI (GenAI) with our latest podcast episode, tailored for companies looking to harness the transformative power of GenAI. We uncover the complexities, highlight common pitfalls, and offer a roadmap to successful implementation. What You'll Learn: The Pitfalls of Going "All-In": Discover why a full-scale, unstructured approach to GenAI might lead to increased costs, complexity, and unwelcome technical debt. Isolation vs. Integration: Understand the limitations of departmentalized GenAI efforts and the importance of a cohesive strategy for long-term success. The Challenge of Big Transformations: Learn why focusing solely on large-scale GenAI projects can delay value realization and how to navigate this challenge. Recommendations: Strategic Phased Approach: We discuss the merits of starting with a Proof of Concept (PoC) to smoothly integrate GenAI into your business operations, minimizing risks and setting the stage for organization-wide deployment. Building a Center of Ex

Introduction: Welcome to another episode of Analytics Today podcast show. Today, we will share how to be an actionable digital leader in 2024. You can watch us on Youtube: https://youtu.be/-2uGjSg0j0U Here are the show notes: Discussion Highlights: Job Market Trends and Observations: Insights into the current job market. Skepticism about media reports versus real-world experiences. The paradox of layoffs amidst company profits. Leadership Challenges and Strategies: The dilemma facing leaders in large companies regarding hiring and layoffs. The importance of honesty and loyalty in corporate leadership. Focus Topic - 2024's Seven Key Strategies for Success: Target audience: Leaders in organizations managing digital transformation work. Emphasis on leadership, upskilling, and organizational disruption. Strategy 1: Embrace Emerging Technologies: The necessity for digital leaders to stay updated with technologies like AI, blockchain, quantum computing. The balance between early adoption and thoughtful impleme

In this show Jeremy Roberts and Sameer Khan discuss the future of stream processing and analytics with Ververica's CEO Alex Walden. You can watch this show on YouTube: https://youtu.be/Ou24MrlpIw0 We cover the following topics: Q1. What are the main challenges and opportunities that you face as the CEO of Ververica, a company that provides enterprise solutions for stateful stream processing and streaming analytics with Apache Flink? Q2. What are the benefits of using Ververica cloud, a fully-managed cloud-native service for real-time data processing, over other cloud services or self-managed software? Q3. How did you come up with the idea of creating Apache Flink, a stream processing framework that is now used by some of the world’s largest and most successful data-driven enterprises? Q4. What are some of the most exciting use cases and customer stories that you have seen or heard of using Ververica platform or Ververica cloud? Q5. How do you see the future of stream processing and streaming analytics

Watch this show on YouTube: https://www.youtube.com/watch?v=AgkRIxKT14g In today shows, Jeremy Roberts and Sameer Khan will discuss how digital marketing and analytics has evolved in the last 20 years and explain the different stages of the digital marketing and analytics journey. Here is what's covered: 1. Single channel analytics and marketing 2. Multi channel/OmniChannel analytics 3. Attribution analysis 4. Marketing Automation 5. Machine Learning 6. Personalization 7. Open Garden 8. Customer Data Platforms 9. Real Time Personalization 10. AI based personalization visit us: www.analyticstodaypodcast.com iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

Today's show is exciting because we have a great guest who is here to challenge the Chat GTP buzz with groundbreaking video intelligence AI solution that does not requires typing. Sud Bhatija is the founder of Spot AI that uses the video AI technology to identify actions/behavior and recommendations. In this show, you will learn: How Sud became the founder of an AI video company? What does the future of CCTV/Digital Camera system looks like and why you should care? How video intelligence is going to revolutionize businesses more than Chat GTP? What is the future of video recording systems? and a whole lot more. Always connect us at www.analyticstodaypodcast.com https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

2023 is here and it's time for our full year digital and data predictions. In this show, Jeremy and Sameer will discuss the following digital and data trends and how it will impact you and your organization. We will also review our 2022 predictions and see where we landed. Brace on for a content filled show: Decentralizing social media to create a ‘super app’ Data as a Service Video adoption continues to accelerate Increase in Marketing Data Tech Spending Content creator and brand alignment Technical to Anticipation Marketing Automation Move over chat bots, GTP4 is here Increase in Interactive Web Content Third Party Cookies Dies a Slow Death Data Mesh and Data Democratization Follow us on @sameerkhan or @jeremyaroberts or review us on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 www.analyticstodaypodcast.com

In today's show, we have a guest who was directly mentored by Elon Musk during his early days at Tesla. Nick Freund took the mentorship to heart and started an analytics workstream company called Workstream.io. Nick will share his unique and exciting experience of what it looks like to learn from one of the legends in the business and tech work - Elon Musk. He also shares: Interesting facts about his journey from and employee to a founder of a successful startup. His exact secret to building a tech company from scratch What is Workstream.io and what does it do and how it helps businesses solve a specific problem across the analytics journey? How is the changing data/analytics landscape impacting performance insights? Leave us your feedback: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit us at www.analyticstodaypodcast.com

Today, at our show we have Christopher Nguyen who is a leader in the AI space and co-founder of Aitomatic. You will enjoy the conversation as we geek out with Christopher and cover the following topics: Learn how Chris started his career as a software engineer at HP, worked at Google and now heading Aitomatic. What is Aitomatic and how it's different from other AI players in the market? How human and AI can work together instead of AI replacing humans. How do you think AI will help us scale human productivity? Data is becoming a bigger problem for companies compared to automation. Mostly, it’s not about big data but about linking few data sources. How companies can use automation to solve their smaller data problems? What will be the inflection point the world using more AI and Human combination? Where is Aitomatic is heading? Visit www.analyticstodaypodcast.com to listen to more episodes of our show. Leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id104430873

Today's session we have a great guest Krishan Patel who is the VP of product for Apollo. Krishan will share insights on how his company is able to transform the sales prospecting process using artificial intelligence and data. In this session you will discover: How Krishan overcame challenges in his career to become VP of product? How Apollo combines demographic, industry and firmographic insights to deliver unique targeted profiles? What type of analytics does Apollo provide to the sales organization to improve conversion? What is the evolution in sales for B2B? How do should professionals plan for the future of selling? and a lot more.. Find us on AnalyticsTodayPodcast.com

Today, organizations are struggling as we live in the age of "Great Resignation". How can leaders take the best action for improving retention and maintaining healthy engagement for their employees? Ian White (CEO of Chart Hop) joins us as a guest and shares how data can transform organizations. We will discuss: Why HR data is a disaster (and how to fix it) How to implement people analytics The importance of proactively maintaining organizational health Why headcount planning is frustrating and time-consuming How creating a sense of purpose for employees promotes retention and attracts top talent Why organizations should ditch annual planning Leave us your feedback on iTunes or visit www.analyticstodaypodcast.com Support the show (www.patreon.com/analyticstoday)

2022 is here and we are having a great start to our podcast this year with another awesome guest John Horn. John is the CEO of StubGroup, a company that specializes in Google Ads and Analytics. Here is what we cover in this show: Johns career journey and lessons he learned from his first job to becoming CEO of StubGroup. He recently wrote an article based on the study his company conducted. The article demystifies ecommerce pricing strategy and consumer buying behavior. John will share some secrets of consumer buying behavior based on average order value and how you can use this for your organization. Changes in the paid search landscape and how to adap. Google tag manager changes and how it will impact organizations and much more... Leave us your feedback on iTunes or visit www.analyticstodaypodcast.com Support the show (https://www.patreon.com/analyticstoday)

2021 is coming to an end and I want to congratulate all our listeners for completing another challenging year filled with inflation, logistics challenges and Covid variants. Good news is 2022 brings new hopes and possibilities for the digital world. Today, we will share our 10 Digital and Data predictions for 2022: Marketers will use AI-powered audience solutions instead of cookie based Actionable video ads with in-video shopping experience will replace traditional video ads Conversational marketing will overtake script-based marketing IoT devices adoption rate will increase by 30% Sales teams will actively accommodate fully remote or hybrid sales model Customer loyalty in ecommerce will continue to evaporate Personalization will expand across multiple devices Metaverse marketing adoption will increase for top brands Ad optimization will become extremely sophisticated Social commerce and influencer marketing integration will increase There you have it. Our top predictions for 2022 for digital and da

Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following: What was the rational behind founding Strala, a customer experience measurement platform? How has digital experience evolved in the last 10 years? What is the future of digital customer experience? What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement? User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy? Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the da

First of its kind, this show although not a legal advice is an opportunity to hear directly form data privacy expert and an attorney Alan Chapell. Alan is not only an attorney but also a song writer and singer. Here is what we cover in this show: Lawyer by trade and a singer/songwriter at the same time. Alan shares his motivation, inspiration and a unique career journey. What are the legal implications of the change in data privacy landscape? How to split roles and responsibilities across privacy teams? In today’s challenging environment, how can a brand Increase transparency and communicate privacy information to consumers? Non legal advice on how to get out and stay out of data privacy troubles. (Please consult your attorney as this podcast is for entertainment purpose only and non a legal advice) How businesses must plan for a possible acquisition or merger? iTunes: bit.ly/analyticstoday www.analyticstodaypodcast.com

In this show, we had opportunity to discuss the issues experienced by sales and marketing organizations in the GDPR age. Tim Baird was able to dissect the exact challenges and opportunities experienced by data privacy companies and sales organization. Here is what we cover: What is the hardest part of selling a data privacy management platform to the businesses? How does the Observepoint play a role in reducing the GDPR impact? What is the key difference between a data privacy monitoring solution vs a consent management platform? What types of challenges or questions do you come across from customers when trying to sell data privacy solutions? What are the key differences in the perception of privacy and data management between EMEA and the rest of the world? How can a data and technology sales leader try to resolve these differences? Most data privacy issues arise from sales and marketing trying to leverage the personal data. Being a sales leader of a data privacy technology how can a privacy leader overco