Healing Our Marriage

Mark Herschberg, a tech startup veteran, author of the book The Career Toolkit: Essential Skils for Success That No One Taught You, and MIT professor, set a goal of appearing on 150 podcasts. He pitched over 2000 shows and ended up on close to 350 shows. Mark did it through volume, which is a different strategy than Dave typically preaches. Dave and Mark get together to share their insights to discuss the pet peeves of guests and hosts to uncover the most efficient way to pitch yourself to shows.  "Focus on how you're delivering value to the audience. If your pitch starts out with the word 'I' too many times in the first paragraph, know what you offer and get to the point - delivering value to the audience is key!" JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketin

In December, we looked at why some podcasts become part of the listener's routine (and their favorite podcast) today; we are looking at the other end. Share your feedback via the Survey 865 When it comes to podcasts, the goal of any podcast creator is to captivate their audience and keep them engaged. However, there are many reasons why listeners may choose to unfollow or unsubscribe from a podcast. In this episode, we will explore what makes listeners tune out of a podcast and how podcast creators can avoid these pitfalls. We will look at common issues such as poor audio quality and how extended chit-chat at the beginning may be causing people to tune out. Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creatin

In today's episode of The School of Podcasting, I recount my experience at Podfest which was attended by many new faces. I share my conversation with the host of The Accidental Swingers, a podcast discussing non-exclusive relationships. I also discuss Cinemaker, a Mac-only video recording program for video interviews. Lastly, podcast hosts announced updates at Podfest. I also share my presentation. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener In this episode, you will learn the following: 1. Uncovering the secret to getting guests to share your episode. 2. Exploring the new podcast

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link www.schoolofpodcasting.com/listener  YOUR PODCAST DESCRIPTION While every show is different, and thus, every description is different there are some items you may want to include: Get Them Saying Yes By

When it comes to making purchases, we are often faced with a conflict between our emotional and logical sides. How we balance these two competing forces can determine our success or failure when it comes to spending. I had my wallet out, ready to spend almost $1500, and today I share how I identified my emotional and logical sides in the conflict and used logic to save my money for something better. My Video Progression I started with a Logitech C920 and upgraded to the Elgato Facecam. The Facecam had a better picture and NO MICROPHONE (so no accidental recordings using the camera microphone). I later I upgraded to the Sony VZ-1. Why? Because YouTube told me that this was THE best camera for the new YouTuber/Content creator. Also, it had a button that MADE THE BACKGROUND BLURRY. I'm not making that up. With the press of ONE button, the background would be BLURRY. OMG! So I had to get it even though it was $900. I bought it on a payment plan but avoided paying any interest.  A little over a year the Sony ZV-10

Are you looking to grow your podcast? You’ve come to the right place! This episode shares how to get your podcast unstuck and find success. Whether you’re just starting out or have been podcasting for a while, the tips shared here will help you get your audience clicking with your content. We’ll provide guidance on finding and following effective strategies for growing your podcast. Weight Loss and Podcasting Instead of focusing on the goal of "I need to lose 40 lbs" focus on the actions that lead to weight loss. Starring at the scale won't make it move, and starring at your stats doesn't make them move easier.  What Do We Want Our Audience To Do? When I thought about what we want our audience to do that leads to more podcast growth, it came down to these: FIND: We need our audience to find us. To be easily found we need to know what they are looking for and word it in a way they will use. CLICK: We need our audience to click on our listing, click on our titles, click on play and click follow. FOLLOW: When y

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a sense of being inadequate or undeserving of success. While it is difficult to eliminate the negative feelings associated with imposter syndrome completely, there are steps you can take to reduce its impact on your life. Today I talk about how it may be a GOOD THING to have imposter syndrome.  You Have Done Hard Things We have all done hard things in the past. One of the hardest things I had to do is let my Grandmother know she had outlived her daughter (my Mom). My last quarter in college was nuts as I was paying for myself to go to school. We all have a list of hard things, so we can do hard things.  It's Your Brain For whatever reason (probably due to things that got tattooed to our brains as children), those negative thoughts are hard to control. In researching this topic again, it turns out that most people just understand that they will have these thoughts,

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast.  This gives me insights into my audience (many more females replying than I got back in 2013) and I find out about potential shows that I may want to network with (as we are already sharing an audience).  Thanks to everyone who contributed, I deeply appreciate your participation. Some of you have been around since episode 1, and that boggles my mind.  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener My Favorite Podcast Is 2:11 Steve Stewart still loves the Stacki

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, advertising, copywriting, comedian, and instructor of the copywriting 101 course - use coupon sop50).  Helps me understand there is no "cookie cutter recipe" for making a good podcast promo.  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a p

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the highest commission.  I'm not them. Today I reveal the truth - even if it is not what you want to hear.  So The Plan is to Start a Podcast and Get Advertisers? Less than 10% of podcasters get the number of downloads per episode after 30 days to get a host ready from a "big sponsor." source Programmatic ads have a CPM that may be  around $12 CPM (cost per thousand downloads) source The median number of podcasters is around 150 (per libsyn)and the average is around 1500. The median on Buzzsprout is 30.  The aver CPM for

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand their audience and the topics they want to hear. Audience surveys are an invaluable tool to help podcasters understand their listeners and create content tailored to them. In this article, we will look at why audience surveys are so crucial for podcasters, as well as some tips on how best to use them. Why Have a Survey? 1. Advertisers 2. Understanding who listening? 3. Understand what they want 4. To help you deliver more value in your show Creating Your Survey What is the goal of this survey? Why are you creating this survey? What do you hope to accomplish with this survey? How will you use the data you are collecting? Question Tips: Explain to the recipients why you are doing this survey and how it will benefit THEM. Start with general questions and then get specific. If you are doing a sliding scale, make it an even number 1-4 instead of 1-5, as it eliminates

Podcasts are like Lay's potato chips (you can't have just one). Once you start one, Getting the itch to start a second is something people are thinking about. With this in mind, we look at questions you should ask before starting your first, second, third... podcast. Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener   Podcasters Pondering a Second Show Kim Newlove of the Pharmacist's Voice is considering doing a local show about Perrysburg Ohio. Dr. Brad Miller of the Overcoming Adversity show has launched Santa Clause Says Podcast. Mark Vinet of the History of North America show is mix

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. He's used various strategies to grow his podcast Everything Everywhere, including partnering with other podcasts, leveraging his blog traffic, and giving listeners an incentive to subscribe. He also started paying for promotions on other podcasts. As a result, his podcast has reached a wider audience and he's been able to connect with more listeners and is approaching 1 million downloads per month. Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag? Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Holiday Hours For Apple and Your Media Hosts Apple has posted their holiday hours. From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submi

In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to share our stories, and to create change. Podcasting is one of the most intimate forms of communication. It's a way to use words to connect with others in a very personal way. When you hear someone's voice, it feels like they're speaking directly to you. And when you share your own story, you have the opportunity to really connect with your listeners. I was interviewed and the interviewer changed the question from "What is your favorite Books" to "What is one of your favorite books." It puts a whole different level of pressure on the guest. This got me to thinking are there any other words that we can substitute to have a larger impact on our audience.  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help yo

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show... Patrick Keller from the Big Seance show wanted to know if anyone was ignoring those "Podcasting Best Practices" and if so, why? (Please note podcasting best practices are subject to a wide view of opinions).  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener QUESTION OF THE MONTH This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know: The question is, “Wha

We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for courage. Doubt is part of the podcasting process. Today I'm back from the Erma Bombeck Writers Workshop with some insights to help you get started and keep going.  I also made some mistakes that I will share and some insights on some tools and strategies.  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener QUESTION OF THE MONTH This month the question is from Patrick from the Big Seance www.bigse

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Learn the secret to reading your audience's mind Today I show you three strategies: Amazon Strategy 1. Look at 4 and 2-star reviews in Amazon. They typically are more co

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help you connect with the podcasting space.  Dave's Fun Text Tool I'm testing TextMagic (aff) because there is no monthly fee. There is a $4/month fee for the phone line, and they charge you 4 cents per text I send. I'm not using this for marketing, I am using it to auto-respond when people text the words (with follow or new to 833204405) you will get a text from me. I'm using Text Magic (aff link).  Previous Episode on All thing Interviews Previously I did an episode 678 about interviews from both sides of the microphone.  Keeping Track of Who and When You Contact Potential Podcast Guests The tool is used for this is Less Annoying CRM which isn't so much about building sales funnels as it is a way to keep track of your contact with people. There is a free CRM from Hub Spot but there is a bit

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now his influence has helped a ton of people.  Heather Osgood is the founder of True Native Media, a podcast representation agency specializing in podcast advertising. She is also the founder of The Podcast Broker, a marketplace for buying and selling podcasts. With an extensive background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors.  She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising. When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach. I Saw What One Person Can Do I interview Kenny Lambert fr