Blackbaud K-12's Get Connected Podcast

Listen to school marketing consultant Stacy Jagodowski discuss the crisis communication scenarios that schools should be prepared to handle.

Episode 54: Listen to Cheryl Fleming talk about the digital marketing initiatives taking place at Sanford School.

Episode 53 welcomes Emily Cretella, founder of Cursive Content Marketing, to discuss her new eBook and the contest to win a free trip to Blackbaud K–12's 2019 User Conference. 

Learn about the efficiencies Archbishop Moeller High School gained by connecting its admissions office through Blackbaud K-12's enrollment management, tuition management, and accounting solutions.

Guest host Chuck English interviews two dynamic heads of schools: Brad Weaver of Sonoma Country Day School and Dave Skeen of Harding Academy.

In this episode, guest host Jackie Christensen talks about the benefits of rubrics with educational consultant Jonathan Martin and Dr. Caroline Kill, director of curriculum and pedagogy at The Barstow School. We also talk to Scott Daniel, director of technology at Barstow, about the strategies the school used to roll out the rubrics feature in Blackbaud K-12's Learning Management System.

In this episode, we discuss school website design trends with Stacy Jagodowski from Milken Community Schools and Blackbaud K-12 designers Corwin Bermudez and Sean Fitzgerald.

In this week’s podcast, we dig into the triple threat model with Greg Martin. Greg is the chair of the History Dept at Perkiomen School in Pennsburg, PA and recently wrapped up his dissertation on the sustainability of the boarding school triple threat model.

We may be in the early days of summer, but marketing expert Emily Cretella, Cursive Content, urges every school communications pro to start planning now for the fall. Emily is our guest on Episode 47 of Blackbaud’s Get Connected Podcast, and she’s here to share her top tips for getting the most of the summer planning.

The architects of Berwick Academy's 225th celebration (Tracey Boucher, Director of Communications, and Stephanie Caswell, Director of The Berwick Fund and Leadership Giving) join us to break down their entire planning journey — from deciding on the main 225th themes to how they measured success! Have a big event coming up? Don't miss this episode!

School marketing expert Stacy Jagodowski, Cheshire Academy, joins Peter & Hans to talk digital marketing & data best practices and to highlight her free e-book, Data-Driven Marketing Strategies: Using Data to Get Your School’s Message Heard.

In this episode of Blackbaud K-12’s Get Connected Podcast, Greg Bamford, Head of School, Watershed School, joins us to talk about his free e-book, Small, Fast, and Warm-Blooded: Leadership in the Small Independent School, and the problems and opportunities with scale and embracing the advantages of being small.

What impact should a head have on a school's fundraising strategy? How do they balance this responsibility and running day-to-day operations? For new Heads, how should they approach this task as they think about organizational leadership and long-term sustainability? Joining us to talk about this and much more on Blackbaud K-12’s Get Connected Podcast is Joe Williams, Head of School at New Hampton School.

Many schools have moved from a paper newsletter in the backpack to a weekly email. But is the email newsletter dead? Are our email inboxes too cluttered? Has the newsletter evolved into something else? School marketing expert, Dr. Jim Cianca, joins us to answer these questions.

Brendan Schneider, Director of Advancement, Sewickley Academy, joined us to reflect on a recent article published by The Enrollment Management Association on the rise of the strategic enrollment manager.

In episode 40 of Blackbaud K-12 Get Connected Podcast, Tom Olverson, the former Head of School at The Rivers School and Seabury Hall School, and now a consultant with Resource Group 175, talks about the key challenge facing boards as they conduct a head of school search.

Jeff Shields, President and Chief Executive Officer of the National Business Officers Association, joins me to talk about how a business office can influence a school's marketing strategy.

Melissa Rekos, EVP of Digital Services at Carnegie Communications, joins me to talk retargeting. She has helped many colleges, universities, and private schools create and deliver successful retargeting campaigns making her an ideal person to break down this popular online marketing concept.

In episode 37, Daren Worcester, Blackbaud K-12's resident digital marketing expert, joins me to talk about why it’s critical to spend more time in GA. He’s here to help you focus your effort in Google Analytics, demystify reporting and give some advice on how GA can help schools who are prepping for a site redesign.

I’m thrilled to welcome Dr. Brett Jacobsen to episode 36 of Blackbaud K-12’s Get Connected Podcast. He’s the head of Mount Vernon Presbyterian School in Atlanta, Georgia. Since assuming the leadership position at Mount Vernon, the school has redefined its brand position in the competitive Atlanta private school market and become a leading voice nationally. He’s here to share how the school achieved such great heights in a relatively short period of time.