The Cam Roberts Business Marketing Podcast

Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche. Today's topic is about The 5 High Profit Consutling Income Streams ✔ Do It Yourself – Providing courses, resources, or training where clients implement the strategies themselves ✔ Do With Them – Working alongside clients through coaching, group programs, or guided implementation ✔ Done For Them – Delivering full services where you handle the strategy and execution for the client ✔ Advisory – Acting as a trusted advisor or consultant who provides strategic direction and expert insights ✔ Commissions – Generating income through partnerships, referrals, or revenue share on solutions you recommend  

Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche. Today's topic is about The 5 Costly Marketing Mistakes To Avoid ✔ Why trying to market to everyone leads to weak messaging and poor results ✔ How inconsistent marketing kills momentum and slows business growth ✔ The danger of focusing on tactics instead of a clear strategy ✔ Why ignoring data and performance metrics wastes time and money ✔ How failing to nurture leads causes you to lose potential sales  

Uncover the top 4 advertising campaigns agencies don't want you to know about! Learn how to boost your business growth with these secret marketing strategies.   If you're not using all four of these advertising campaigns in your business right now…   You're missing out on hundreds of thousands of dollars in revenue and thousands of high-quality leads every single month.   Hi, I'm Cameron Roberts, Fractional CMO & Founder of Bubblegum Marketing — and in this video, I break down the 4 must-run advertising campaigns that top agencies don't want you to know about.   These four campaigns form a full-funnel advertising ecosystem that helps you launch, grow, and scale your business with predictable, high-quality leads and customers.  

Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche. Today's topic is about Why Webinars Are Tricky For Making Sales ✔ Why even large communities see low live attendance on webinars ✔ How Q&A-style webinars keep people engaged for longer than planned ✔ Why many people don't want to sit through long webinars ✔ The importance of testing multiple webinars before deciding they don't work ✔ How combining webinars with short 3-day challenges can improve engagement and sales  

SHOW NOTES Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche.   Today's topic is about Winning The Day with Chris Champion ✔ The transformational shift that's happening with AI ✔ Why you need to be using AI now or your business will die ✔ The crossroads of Crypto and Bitcoin - what you need to know ✔ How to win ONE DAY AT A TIME

Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche. Today's topic is about 7 Ways AI is Transforming Marketing: ✔ How AI can free up your time and improve marketing results without hiring new team members ✔ Why starting small with AI tools helps you avoid overwhelm and see faster wins ✔ The importance of testing, learning, and optimizing one AI tool at a time ✔ How AI can unlock new revenue opportunities for your business or personal brand  

  SHOW NOTES Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche. Today’s topic is about Sales Funnel Presentations That Convert Like Crazy ✔ The Transformational Selling Technique ✔ Why and when to use VSL's ✔ The step-by-step tactics to powerful hook introductions ✔ How to get prospects excited about buying your products or programs

SHOW NOTES   Not all funnels are created equal—and in 2025, some are making millions while others are wasting your time and ad budget.   In this episode, I break down which funnels still print money… and which ones you should bury for good. Whether you’re running a consulting business, selling digital courses, or building an eCommerce brand—this is your no-BS guide to what’s working now.   You’ll learn the modern funnel strategies my team and I are using across high-performing campaigns—plus why strategy always beats tools.    Inside this episode: EOI Funnels that qualify and convert high-ticket leads eCommerce Funnels that blend content + conversion AI-Powered Quiz Funnels that segment and sell Lead Magnet Funnels that actually build a list of buyers The difference between “trendy” tactics and timeless strategy   Skip the guesswork and build a funnel that works in today’s omnichannel, AI-powered landscape.    Want help building a funnel that prints money (and doesn’t waste it)?  https://bubblegum

SHOW NOTES Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche. Today’s topic is about Sales Funnel Presentations That Convert Like Crazy ✔ The Transformational Selling Technique ✔ Why and when to use VSL's ✔ The step-by-step tactics to powerful hook introductions ✔ How to get prospects excited about buying your products or programs

  SHOW NOTES This isn’t your average paid ads tutorial. In this PODCAST, I break down a 12-minute masterclass on Omnichannel Paid Advertising Strategies — straight from a live mindmap I created.

SHOW NOTES

Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche. Today’s topic is about future-proofing your business with AI-powered tools. From automating your marketing to creating better customer experiences, we’ll cover: ✔ 7 powerful AI tools to start using today ✔ Real use cases from small business owners and solopreneurs ✔ The best free + paid tools to test (and what to skip) ✔ Why AI isn’t replacing you—it’s here to EMPOWER you

      Show Notes:   Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche.   Today, we’re talking about a brand that doesn’t just sell a product—it sells an identity.   That brand? Red Bull.   Now, here’s the interesting part: They barely talk about their product. Instead, they’ve built a marketing empire around stunts, sports, and storytelling.   And in this episode, we’re breaking down exactly how Red Bull mastered brand storytelling—and more importantly, how YOU can apply their strategy to grow your small business or personal brand. We’ll cover: ✔ The psychology behind Red Bull’s marketing ✔ Real examples of their story-driven content ✔ 5-7 steps you can implement TODAY to create your own high-impact brand story  

SHOW NOTES ON EPISODE 267: Today we’re talking about a digital marketing strategy that separates thriving businesses from struggling ones—the combination of SEO and PPC. Now, I know a lot of business owners ask: Which is better—SEO or PPC? The truth is, it’s not an “either-or” decision. The businesses that truly scale? They use both together. Today, I’m going to: ✅ Break down the advantages of SEO and PPC ✅ Share real-world case studies of businesses that have used this strategy to explode their growth ✅ And show you exactly how to integrate both channels into your marketing plan So, if you’ve been running SEO alone or only relying on PPC—this episode is for you!" If you’re only relying on SEO or just running PPC, you’re leaving money on the table. The real power is in using both.  

Podcast Notes on Episode# 266- Search Everywhere Marketing-How AI is Changing the Game

Podcast Notes on Episode #265 - Crush It As A Highly Paid Consultant: 7 Steps to growing & scaling highly profitable Consulting Business How to build your consulting brand and create bigger better baits Price Elasticity and Pricing Tier Testing When to develop a sales team The 3 Ways to promote your consulting business Stream more episodes at https://camroberts.com.au/podcast/ View LinkTree at https://camroberts.com.au/linktree/ Schedule a time to discuss working with Cam: https://camroberts.as.me/zoom-call 

Podcast Show Notes: Ever wondered why so many companies struggle with their branding? Ernie Harker might have the answer.  He is the branding mastermind behind billion-dollar brands like Maverik – Adventure’s First Stop and author of Your Brand Sucks. His insights have transformed companies, including Chuck Norris Enterprises, and his dynamic keynotes are celebrated for their actionable branding strategies. Founder of Ernburn, a renowned production studio known for illustration, animation, video, ads, and brand development. His entrepreneurial journey and expertise in multiple creative disciplines uniquely position him to discuss comprehensive brand strategies. His expertise and engaging storytelling would provide your listeners with invaluable insights into building remarkable brands. Connect with Ernie: Web: https://ernburn.com/ Linkedin: https://www.linkedin.com/in/ernie-harker-a56b7624/  YouTube: https://www.youtube.com/@ernieharker  View more episodes at https://camroberts.com.au/podcast/ 

Podcast Notes: What types of businesses should be using Online Courses  The 3 different types of Online Course models  How to promote your Online Courses  The best Tools to use for Course Creation  And more  Stream more episodes at https://camroberts.com.au/podcast/ Schedule a time to discuss your business goals and marketing objectives: https://camroberts.as.me/zoom-call  Need help with Paid Ads, SEO, Email Marketing or Website Marketing? Visit Cam's award winning agency at Bubblegum Marketing  https://bubblegummarketing.com/    

Podcast Show Notes: What trends are happening in Sinch MessageMedia & SMS/MMS marketing? The future of SMS/MMS Marketing Why SMS/MMS Marketing and Message Media have such high delivery rates? How to create personalised marketing messages delivered at the right time When to use SMS/MMS to drive up Google Reviews & Re-orders The latest ways to integrate Message Media into your Marketing Automation Where and How AI fits in with Message Media Channels Why you're missing out on new business and repeat sales Damien connects great businesses with great technologies to drive great outcomes. For the past 7 years, he has been working with businesses of all sizes to utilise messaging channels to have more engaging conversations with their customers. He has been a key contributor to the continued growth, performance and eventual acquisition of Sinch MessageMedia Connect with Damien and Sinch MessageMedia: Web:   https://messagemedia.com/au/ LinkedIn: https://www.linkedin.com/in/damien-brennan/   STATS - The Bu

Podcast Show Notes: What is Hypernomics and when it is used The future models for problem solving Finding hidden market positions using unseen mathematical dimensions Determine proper pricing based on the competition and known market activity. Discoverer of Hypernomics and co-holder of its first patent CEO of Hypernomics, Inc. | Author of the upcoming book to be published by Wiley: Hypernomics: Using Hidden Dimen- sions to Solve Unseen Problems  Doug Howarth's life has been an extraordinary jour- ney of personal challenges and groundbreaking disco- veries. When he was just fourteen, he became fascinated by the possibilities beyond the coordinate systems taught in school. Little did he know that this curiosity would intersect with a battle against failing kidneys that lasted for over three decades.  After receiving a life-saving kidney donation from his best friend, Tim Schreiner, Doug ex- perienced a remarkable transformation. His mind, which had been clouded for years, sud- denly became clear. It was durin