Threading The Needle

On today’s episode of the Ecommerce Playbook Podcast, we’re defining success, putting a number on it, and pointing to metrics that indicate it. As we walk you through the journey of both acquiring and growing a business in real-time for this new season, one thing is still clear – you’re learning it, while we’re learning it.

Welcome to Season 2 of the Ecommerce Playbook Podcast! Coming off the back of acquiring a new brand, this season will focus on pulling back the veil of how we approach growing a business from the ground up. First up, how we solve the problem of customer acquisition.

There’s big business opportunities in front of you if you stop with the small stuff. How big? Well, let’s just put it this way: our brand Slick Products had one of it’s highest revenue days ever this past weekend… … and on today’s episode we’ll tell you exactly how we did it.

Fresh off of the new acquisition of ethical fashion brand, 31 Bits, into the 4x400 portfolio – we talk about the ONE metric that will determine our destiny with the brand. We could either get this right, or get it really wrong. Listen now.

Bonus Episode! Host, Andrew Faris interviews the founders of newly acquired brand, 31 Bits.

From founder story to the future, we cover all things brand acquisition today as we add a new business to the 4x400 ecosystem. + Special guest, Taylor Holiday, CEO of Common Thread Collective.

Today on the Ecommerce Playbook Podcast, we talk about one of our brands that’s finding remarkable success in the age of coronavirus, the exact tactics we used to double it’s ad performance, the implications of it on our cash system… … And why that is absolutely terrifying. Seriously, the implications of it on the rest of our business are straight-up scary. So (as always), here’s the real numbers, struggles and growth behind our business.

Today we're talking about the challenge of success. In particular, the challenge of figuring out inventory buying vetted against performance.

At 4x400 our brands are winning big. And for many brands in the ecommerce space, it’s like Black Friday all over again. This week on the Ecommerce Playbook, Andrew Faris talks about the insanity of the moment we are in right now and has a very simple piece of advice for you: don’t wait, maximize it.

Bonus Episode! Featuring Jake Cohen, Director of Product Marketing at Klaviyo.

For most of our brands, Sunday’s are drastically outperforming any other day of the week for sales revenue. But, before I make any sweeping generalizations about consumer behavior to come up with my answer as to why – it begins with looking at the numbers and the data. The first step to solving a problem is understanding the problem. So on today’s episode of the Ecommerce Playbook, I share the strategies our team is using to break down the question, in search of the answer.

This one's for all the data nerds. On today's episode, we're getting a little more tactical – sharing the process we use for customer acquisition and how we improved our Facebook ads by 250%. Plus, we're even sharing the assets we use to do it – IG ads: 1. https://www.instagram.com/p/B-p0bXojvY_ 2. https://www.instagram.com/p/B-QLGWtjxhf FB ads: 1. https://www.facebook.com/115977923900/posts/10158450367973901 2. https://www.facebook.com/115977923900/posts/10158450368268901 Landing page: https://bambuearth.com/pages/skin-detox-1 ... And, last but not least, a discount code for listening: https://bambuearth.com/discount/EcommercePlaybook20

We went from getting destroyed last week, to flipping the table and having the most profitable week in 4x400 history. On today’s new episode of the Ecommerce Playbook podcast, Andrew Faris is singing a new tune – sharing how his businesses went from getting crushed to crushing it.

We don’t always get it right, and things are not always going well for our business. Now is one of those times for us… When we started this podcast, we promised a level of transparency around numbers, struggles, and growth. So, we’re holding ourselves accountable to sharing the struggles – because the truth is, the Coronavirus is crushing us…

E-commerce playbook podcast coming back at you again in the midst of all things Coronavirus. I'm trying to figure out what the heck the right thing to do is in the midst of all of this, with sorting out all kinds of new workflows, and all it's a real challenge. So, one of the things I want to say right away is that: it is a fact that constraints generate creativity. I explore more about what that means for us during this unprecedented time in today's episode.

COVID-19 is officially a global pandemic. And we all have questions. Here’s how we’re responding and preparing our DTC brands at 4x400.

Returning to work after 6 weeks of paternity leave, I'm reacquainting myself on what the heck is happening in my business in the aftermath of Black Friday, Cyber Monday.

I’m back giving you the second update in this content series about what is going on with 4x400, the holding company for the brands that we at Common Thread Collective own ourselves. Last time I talked to you, I told you about how we were in a cash crunch. We basically had $300k in liabilities against $120k in the bank, plus a $70k payroll — and it was a huge challenge in front of us. That was going into the Black Friday,Cyber Monday weekend. Now that it's over, the results are in. Here’s a big takeaway for me from Black Friday this year that I saw across the board: our brands, CTCs, and everybody else ...

Welcome to the inaugural edition of Ecommerce Playbook. Each week we’ll be releasing a podcast from the frontlines — the numbers, struggles, and growth. Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. 4x400 is an ecommerce holding company that acquires, launches, and grows DTC brands (owned by Common Thread Collective). That means you’ll get to go behind the scenes into the raw truths. Even if it sounds crazy, this is the unpolished story: from failures to successes, from “the high highs to the low lows.” Let’s take this journey together. First up, "We Need Black Friday to Work" (recorded on Nov. 19, 2019)