Sinopse
Automotive Aftermarket Success Stories
Episódios
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The Monopoly Mindset: How to Think Big and Expand Your Auto Repair Business [E207] - Chris Cotton Weekly Blitz
07/04/2025 Duração: 10minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindSHOW NOTESThroughout the episode, Coach Chris covers a range of pivotal topics that are crucial for business growth and sustainability. He discusses the potential benefits of real estate investments, drawing parallels to the Monopoly board where acquiring properties can lead to increased revenue and long-term financial gains. Additionally, he explores the concept of financial diversification, encouraging shop owners to explore various avenues for generating income beyond thei
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Movies, Motors, and Mayhem: Vision Hi-Tech Training & Expo 2025 [THA 427]
04/04/2025 Duração: 41minThanks to our Partners, NAPA TRACS, and Today's Class Recorded at Vision Hi-Tech Training & Expo 2025, expect discussions on industry trends, Arkansas accents, automotive training, towing experiences, key programming, future business plans, the potential impact of AI on diagnostics, and the Tech Talks class at Vision 2025 - with a few fun detours into movies like 'The Wolf of Wall Street,' 'Predator,' and 'Rocky!' Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Zeb Beard, Strokes Diesel and Automotive, Monticello, AR, strokersdiesel@gmail.com Andrew Sexton, ATS Automotive LLC, Cedar Rapids, IA Andrew Sexton Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction and Event Overview (00:00:00) Movie References and Banter (00:01:11) Zeb Beard's Business Expansion (00:02:51) Podcast Anniversary Reflection (00:03:55) Discussion on Towing Operations (00:06:50) Weather Impact on Towing (00:07:25) Battery Issue
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How Much Do I Need to Retire? [E164] - Business By The Numbers
03/04/2025 Duração: 33minThanks to our partners, NAPA TRACS and Promotive“Do I have enough to retire?”It’s the question every business owner eventually asks—but most never answer. In this episode, Hunt breaks down why your retirement isn’t about hitting a number… it’s about building a life you don’t need to escape from.What You'll Learn:Why there’s no universal retirement number (and what to focus on instead)The simple formula to estimate how much you really needHow Social Security, real estate, and your business really factor inThe danger of carrying debt into retirementWhat the book Die With Zero teaches us about using our time and money wiselyThanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the
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You're Not Spending Enough Money On Marketing [E146] - The Auto Repair Marketing Podcast
02/04/2025 Duração: 31minBrian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops’ financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.Thank you to our friends at RepairPal fo
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Mailbag Episode: Multimeters, Electrical Diagnostics and Drivability Tricks [E180] - Diagnosing the Aftermarket A to Z
02/04/2025 Duração: 31minThanks to our Partner, NAPA Autotech Matt Fanslow dives into listener-submitted questions, covering:Multimeter recommendations (why he prefers insulation testers/meggers over basic DMMs).Electrical diagnostic strategies (schematics, scan tools, and stress-testing circuits).The "Flat Rate Test Drive" (a drivability diagnostic trick for load/PID analysis).Gaming picks (Elden Ring, Assassin’s Creed Shadows, and Days Gone Remaster).Scan tool advice for techs doing more drivability work.Timestamps:(00:00) – Intro (02:33) – Multimeter recommendations: Why Matt avoids basic DMMs and prefers:Fluke 1587 or Pico TA467 (insulation testers for EVs/future-proofing).Used Vantage/Vantage Pro (graphing + scope functions).Curien (Bluetooth-enabled multimeter).(11:44) – Electrical diagnostic process:Start with a wiring schematic.Use a scan tool to check module inputs/commands.Stress-test circuits (e.g., load with a headlight for power/ground checks).Leverage relays for centralized testing (control/output sides).(22:48) –
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From Grandpa’s Invention to Today’s Innovations: A Family Legacy [RR 1033]
01/04/2025 Duração: 27minThanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, Rob Bollinger shares the unique story of his third-generation family business, emphasizing their commitment to personal service and the legacy of his grandfather, who invented the overflow bottle system. The discussion also touches upon industry trends, the challenges of price competition, the evolution of AC systems with electric vehicles, and Bollinger's future plans for the business. Rob Bollinger, ABC Radiator, Baltimore, MD. https://www.facebook.com/abcradiator401 Show Notes Watch Full Video Episode MACS Training Event & Trade Show: https://macsmobileairclimate.org/ National Automotive Service Task Force (NASTF): https://wp.nastf.org/ Koura: https://www.kouraglobal.com/ Honeywell: https://www.honeywell.com/us/en Introduction to MAC Conference (00:00:00) Guest Introduction: Rob Bollinger (00:02:17) Ro
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Vision Hi-Tech Training & Expo Speech Workshop Takeaways with Chris Cloutier [E036] - Speak Up!
31/03/2025 Duração: 45minThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn this episode, Craig O’Neill features his guest, friend, CEO, and co-presenter from Vision Hi-Tech Training & Expo, Chris Cloutier!Vision came and went so quickly - it became necessary for these two to coordinate a stop, sit down, and reflect on their takeaways from the Speak Up - Effective Communication Speech Workshop they led at VISION this year.As with most things - there are unexpected outcomes, and the positive outcomes from this course ‘reverberated’ throughout the week.Friendships were forged - Fellowship ensued - Fears were confronted.Today’s Word of the Day (by the way):Reverberationnounprolongation of a sound; resonance.a continuing effect; a repercussion.Chris and Craig Converse on many topics here:Observations on the interactions post-course with attendees who were more familiar with each-otherHow this was unique compared to other class experiencesWhy this was SO GOOD to do this
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From Ghosting to Growth: Overcoming Hiring Challenges [THA 426]
28/03/2025 Duração: 38minThanks to our Partners, NAPA TRACS, and Today's Class Recorded at Vision Hi-Tech Training & Expo 2025, this episode features a discussion with the co-founders of Promotive, a company focused on recruiting and placing qualified technicians and service advisors. The conversation explores the challenges shops face in hiring, such as ineffective job postings and candidate ghosting, and how Promotive aims to streamline this process by handling initial screening and interviews. Lisa Coyle and Joelle Pollak emphasize the importance of cultural fit and fair compensation for successful placements, also advising shops on creating positive work environments. The discussion also touches on the value of ongoing training, shop management systems, and the significance of evaluating employee attitude and performance using a structured approach. Lisa Coyle, and Joelle Pollak Co-Founders, Promotive: https://gopromotive.com/ Show Notes Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/
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Where Are My Customers? [E163] - Business By The Numbers
27/03/2025 Duração: 24minThanks to our partners, NAPA TRACS and PromotiveIs your shop struggling with fewer repair orders and dropping sales? It may not be about losing customers—your clients could just be driving less. In this episode of Business by the Numbers, Hunt Demarest, CPA, walks you through a real-life example of how customer driving behavior (and simple mileage tracking) revealed critical insights for a struggling $2M shop. Learn how to use your own data to better understand your customer base, track hidden metrics, and adjust your strategy—before your bottom line takes another hit.In this episode:Why fewer visits doesn’t always mean fewer customersHow to calculate mileage trends using your shop management systemThe difference between customers and repair orders (hint: it matters)How remote work and economic shifts impact car care habitsHow to conduct a customer behavior audit—without creeping them outAction steps to track spending per mile and make smarter business decisionsThanks to our partner, NAPA TRACS Did you k
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Google's Local Service Ads - Everything You Need To Know [E145] - The Auto Repair Marketing Podcast
26/03/2025 Duração: 35minBrian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like se
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Leadership Lessons From "The Shot" [E179] - Diagnosing the Aftermarket A to Z
26/03/2025 Duração: 24minThanks to our Partner, NAPA Autotech In this episode, Matt dives deep into the world of leadership, drawing an interesting parallel between basketball and the world of auto repair.In this episode, Matt discusses:The significance of March Madness and The Shot—not the Michael Jordan moments you might expect, but the shot in the 1992 NCAA tournament between Duke University and the Kentucky Wildcats.Insights into Coach Mike Krzyzewski's (Coach K) leadership style, particularly during high-pressure moments, and how it parallels the leadership needed in running a shop.How Coach K's calm, confidence, and ability to empower his players to take ownership in crucial moments played a pivotal role in Duke's success.The importance of leadership that encourages autonomy, confidence, and creating an environment where your team can thrive and make decisions that align with your vision.A breakdown of Christian Laettner's mindset during the game and how the Duke team overcame a seemingly lost situation with just
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Don’t Sell, Connect: The Power of Emotion with Your Clients [RR 1032]
25/03/2025 Duração: 31minThanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Dan Clark explores how emotion surpasses reason in driving action, particularly in sales, emphasizing the power of storytelling to activate specific brain chemicals. He shares personal experiences, including his recovery from paralysis, to illustrate the impact of belief and a strong "why." The conversation delves into societal stigmas around emotional expression, especially for men, and the importance of genuine connection. Clark further explains how leveraging brain chemistry through storytelling enhances influence and strengthens customer relationships. He concludes by stressing that businesses should prioritize deep human connections over mere transactions. Dan Clark, Hall of Fame Keynote Speaker, New York Times Best-Selling Author of 37 Books, Expert in Next-Level Leadership for Teams, Sales, and Life. https://danclark.com/ Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https
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The Edge of a Generation - with Darren McLea [E035] - Speak Up!
24/03/2025 Duração: 50minThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeToday’s guest is Darren Mclea - whom our host, Craig O’Neill has been friends with since meeting the Mcleas (virtually) in 2018. In those days, Darren and Craig were working together on projects for adopting technology - but today’s episode goes much farther back than that!Both Darren and Craig were born in the early 80’s and as such - carry similar generational experiences. While sometimes referred to as “Xennials,” Craig prefers to introduce himself as an “Elder Millenial.” In this conversation - which was sparked by a post Darren shared in social media - listeners will enjoy some nostalgia for times past, while contemplating technology's role in communication in the near future.Specifically, Craig invites Darren to discuss why their unique generation’s upbringing and relationship with technology helped to shape their perspectives and outlooks today.You will hear several topics
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THESE THREE THINGS [E206] - Chris Cotton Weekly Blitz
24/03/2025 Duração: 13minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindn this episode of "The Weekly Blitz," Coach Chris Cotton delivers insightful guidance tailored specifically for auto repair shop owners. He delves into the effects of spring break on sales, underscoring the significance of having a well-planned marketing calendar to effectively navigate and prepare for seasonal slowdowns that can impact business. Chris enriches the discussion by sharing a personal anecdote about dealing with an aftermarket warranty issue, illustrating the cri
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Leadership Transitions and Fresh Perspectives: MACS 2025 [THA 425]
21/03/2025 Duração: 32minThanks to our Partners, NAPA TRACS, and Today's Class Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, this conversation explores the transition of leadership within the MACS Association. Outgoing chairman Andy Fiffick and incoming chairman Aaron Becker reflect on the organization’s history, its future direction, and the critical role of continuous education in the automotive industry. They discuss the necessity of adapting to technological advancements, particularly in thermal management for electric vehicles, and emphasize the invaluable networking opportunities offered by MACS and similar industry events. The conversation also highlights the increasing complexity of vehicle systems and the growing influence of AI in automotive businesses. Discover expert perspectives on emerging refrigerants, the integration of technology in vehicle maintenance, and the challenges and successes that have shaped MACS over the years. Aaron Becker, President, AirSept. Aaron’s
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Stagflation: What is It? [E162] - Business By The Numbers
20/03/2025 Duração: 30minThanks to our partners, NAPA TRACS and PromotiveIn this episode of Business by the Numbers, Hunt Demarest, CPA, dives into a major economic issue that could impact your auto repair shop: stagflation. With inflation staying high and economic growth slowing, what does this mean for your business? Should you be concerned about a recession, and how can you prepare? Hunt breaks it all down with real-world insights and historical comparisons to the 1970s economic crisis.
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Taking An Active Role In Your Shop's Marketing [E144] - The Auto Repair Marketing Podcast
19/03/2025 Duração: 50minMarketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug’s IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug’s hands-on, data-driven approach to marketing offers rea
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Automotive Diagnostics, Badgers, and ADAS Calibration [E178] - Diagnosing the Aftermarket A to Z
19/03/2025 Duração: 01h03minThanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it
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The Power of Storytelling: Engaging Employees and Clients [RR 1031]
18/03/2025 Duração: 34minThanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Recorded at the 2025 Institute Summit, Parker Branch of Branch Automotive joins the conversation to discuss shop culture, leadership, storytelling, and business growth in the diesel specialty repair industry. Learn about the importance of employee buy-in, boosting productivity, and ways to build customer trust through thoughtful use of technology. Parker shares his journey from technician to business coach, offering personal experiences and proven strategies for success. Parker Branch, Branch Automotive, Littleton, CO. Show Notes Watch Full Video Episode TST Big Event, March 29th, 2025: https://www.tstseminars.org/ The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction to the Summit (00:00:00) Keynote Insights (00:02:07) Importance of Storytelling (00:04:08) Parker's Background (00:04:52) Business Growth (00:05:12) Culture in Business (00:06:02) Self-Assessment
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Pilot Talk - Communicating with my CFI [E034] - Speak Up!
17/03/2025 Duração: 45minThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWe’re speaking up… WAY up in this episode - as our host Craig O’Neill welcomes his friend and Certified Flight Instructor (CFI), Austin Brumfield, to the show.Anyone responsible for training people to do things new will enjoy takeaways from Austin as he emphasises the importance of communicating calm, clear, and accurate when training student pilots.Also - It’s travel season - and if you’ve followed the news in 2025 - booking a flight can feel a little overwhelming when you see mishaps dominating the headlines.Austin brings a great deal of perspective to the conversation - acknowledging some of the communication concerns that exist in US airspace - and balancing that with highest respect for the decorum and professionalism that is practiced and trained into the people who make our air ways safe.Craig met Autstin while taking flight lessons a few years ago - and the two became quick friends. Austin and his wife Evangela ar