Sinopse
Automotive Aftermarket Success Stories
Episódios
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Back-to-School Marketing: Strategies for Auto Repair Shops to Engage and Give Back [E117] - The Auto Repair Marketing Podcast
11/09/2024 Duração: 56minJoin host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community!
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Auto Repair Profession and the WNBA vs Caitlin Clark [E151] - Diagnosing the Aftermarket A to Z
11/09/2024 Duração: 26minMatt Fanslow explores the parallels between women's basketball and the automotive repair industry. Highlighting Caitlin Clark's exceptional impact on women's sports, Matt discusses how her achievements should be celebrated rather than downplayed. He critiques the tendency of some WNBA players to undermine Clark's success, likening it to the automotive industry's habit of disparaging competitors. Matt argues that fostering a supportive and collaborative environment, rather than one of criticism, can lead to growth and success in both fields. Show NotesOut of Nowhere - Pistol Pete Marravich - Matt Fanslow Diagnosing the Aftermarket A to Z [E010]: https://mattfanslow.captivate.fm/episode/010The Sport of Auto Repair with Chris Jones [E134]: https://mattfanslow.captivate.fm/episode/134Sports and Automotive Parallels (00:01:12) Caitlin Clark's Impact (00:01:36)Comparison of Basketball Eras (00:02:47)Surge in Women's Basketball Viewership (00:04:11)Caitlin Clark's Unique Playing Style (00:05:30)WNBA Attendance Recor
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From Partnership Struggles to Solopreneur Success [RR 988]
10/09/2024 Duração: 20minThanks to our Partner, NAPA Auto Care Nate Winston shares his inspiring journey of transitioning from a challenging 16-year business partnership to becoming a successful solopreneur. He discusses the challenges of misaligned goals and work ethics within the partnership, which led to emotional strain. Nate also discusses his plans for the future and offers valuable advice for anyone considering a business partnership. Tune in to learn from Nate's experiences and discover insights to help advance your own business in the automotive aftermarket industry. Nate Winston, Winston's Complete Car Care, Cuyahoga Falls, OH. Show Notes Watch Full Video Episode Nate's Transition to Solopreneurship (00:01:06) Nate shares his decision to leave a partnership after 16 years to start his own business. Challenges in Partnership (00:02:26) Nate discusses the difficulties faced in his long-term partnership, including misalignment and emotional toll. Courage to Move On (00:03:47) The importance of courage in making to
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The Price of Assumptions: Cecil Bullard's Eye-Opening Lesson on Family [E007] - Speak Up!
09/09/2024 Duração: 59minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:Watch Full Video EpisodeIn this episode we explore how assumptions have the power to destroy relationships.This episode was first planned back in May of 2024 when Craig was at the HQ for the Institute of Automotive Business Excellence in Ogden Utah. Craig and Cecil Bullard were outside discussing communication topics while taking in the scenery of the Mountains in the early morning. When Cecil suggested this topic and told a portion of the story it became clear that it warranted an episode. This isn’t about mountains - but we think it will definitely ‘pique’ your interest.Cecil Bullard is a well known leader, coach, and speaker in the automotive aftermarket - and while that familiar side of his persona will show up multiple times in our chat - listeners will hear about the other side to the man. The husband and the father.A shocking, humbling and eye opening moment taught Cecil a costly lesson ab
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Do You Rise to the Occasion or Wither Under the Weight of Adversity? [E181] - Chris Cotton Weekly Blitz
09/09/2024 Duração: 09minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton discusses overcoming adversity, especially in the auto repair business. He emphasizes the importance of mindset, contrasting a fixed mindset with a growth mindset. Coach Chris offers practical tips for building resilience, such as shifting perspectives, controlling responses, leveraging support systems, cultivating adaptability, and practicing self-reflection. He shares personal experiences to illustrate how adversity c
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What’s The Worst Piece of Advice You’ve Ever Been Given in Business? [THA 397]
06/09/2024 Duração: 47minJoin our panel of shop owners as they discuss the worst advice they've received in the automotive business: "Be the cheapest in town; it will get you more business." "Don't give a price over the phone." "Don't get personal." "DVI's are not worth the extra time." "You'll never make it because you're too honest." "Don't hire a business coach." Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Judy Zimmerman Walter, Zimmerman’s Automotive, Mechanicsburg, PA. Listen to Judy’s other episodes HERE. Jesse Matthews, Matthews Mobile Mechanic LLC. Listen to Jesse's other episodes HERE Brian Winograd, Broadway Transmissions and More, Red Lion, PA Show Notes Watch Full Video Episode Judy's Experience with Cheap Advice (00:02:57) Judy shares her father's experience with advice to be the cheapest to attract customers. Bill's Perspective on Pricing (00:03:47) Bill discusses the pitfalls of being the cheapest and the importance of quality over price. Brian's Insights
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Revving Up Automotive Education: Bridging the Gap Between Training and Real-World Skills [RR 987]
06/09/2024 Duração: 50minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network This episode explores the distinctions between training and education, comparing the educational systems in the U.S. and Europe and how the automotive industry can support academic institutions. Tanner Brandt emphasizes the value of vocational training and soft skills, while Michael Ingvardsen highlights the advantages of industry collaboration and the need for engaging training resources. Tanner and Michael advocate for a cultural shift in automotive education, calling for long-term industry partnerships and a focus on continuous learning to better equip future technicians. Michael Ingvardsen, Global Technical Training Manager, Nissens Automotive Tanner Brandt, Autodiag Clinic. Tanner’s previous episodes HERE. Show Notes Watch Full Video Episode Discussion on Education vs. Training (00:03:03) Carm emphasizes the importance of distinguishing between training and education in the automotive field. Tanner's Perspective on T
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2024 Benchmark Report Part 2: Profitability, Labor Rates, and Productivity Metrics [E134] - Business By The Numbers
05/09/2024 Duração: 26minIn this episode of Business by the Numbers, host Hunt Demarest, CPA, continues the in-depth exploration of the 2024 Benchmark Report. This week, he analyzes the intricacies of shop sizes, locations, and industry trends, setting the stage for next week's grand finale on top versus not shops.Breakdown of shop performance based on size and location across the U.S.Insights into regional profitability, labor rates, and productivity metrics.Key takeaways for shop owners on how to compare their performance with peers.To get the report: https://info.paarmelis.com/2024-automotive-industry-benchmark-reportThanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comThanks to o
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Communicate Like a Pro: Tips and Mistakes with Craig O'Neill [E116] - The Auto Repair Marketing Podcast
04/09/2024 Duração: 58minToday, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert.In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role of clear, transparent interactions in building client trust and retention.We'll also discuss the impact of personalized communication, the importance of networking, and strategies for handling difficult conversations. Plus, Craig will share his insights on overcoming unexpected challenges in public speaking and his top-tier advice for shop owners looking to enhance their communication skills.Tune in for a wealth of knowledge and practical tips that can transform how you communicate in your business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, e
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What Jorge Menchu Taught Me About Diagnostics [E150] - Diagnosing the Aftermarket A to Z
04/09/2024 Duração: 27minMatt Fanslow shares experiences with new hires at the shop, highlighting their questions about air conditioning systems and diagnostic processes. Using a crossword puzzle analogy from Jorge Menchu, Matt illustrates effective diagnostic strategies, stressing the importance of starting with 'simpler' problems to build understanding and gain confidence. Matt praises Jorge for his impact on diagnostic processes and tools, noting that his work has greatly enhanced the capabilities of technicians in the bays. Show NotesHiring New Technicians (00:01:05)Challenges of Answering Questions (00:02:19)Understanding Air Conditioning (00:03:37)The Importance of Foundational Knowledge (00:06:06)Richard Feynman's Insights (00:07:43)Diagnostic Processes Discussion (00:12:17)Jorge Menchu's Impact (00:14:55)Crossword Puzzle Analogy (00:16:02)Understanding the Diagnostic Puzzle (00:19:28)Focus on Relevant Issues (00:20:38)Addressing Quick Diagnostic Questions (00:22:58)Acknowledging George Menchu's Contributions (00:24:09)Effecti
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If You Had 364 Days Left to Live: What Would You Do Differently? [RR 986]
03/09/2024 Duração: 31minThanks to our Partner, NAPA Auto Care Craig Noel recounts his near-death experience from multiple blood clots in his lungs and how it profoundly affected his perspective on life, family, and business. This life-altering event led Craig to reevaluate his priorities, emphasizing the importance of relationships and intentional living. Craig shares how his absence from work revealed the strength of his team and the culture he built. The discussion covers overcoming the "I can't" mentality, establishing accountability, and planning for unforeseen circumstances. Craig's story inspires listeners to cherish relationships, embrace change, and focus on what truly matters in life. Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE Show Notes Watch Full Video Episode Craig's Near-Death Experience (00:01:13) Craig shares his story of a near-death experience caused by multiple blood clots in his lungs. Understanding the Health Crisis (00:02:12) Craig explains his symptoms leadin
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Communicating With Questions: Jeremy and the Jungle [E006] - Speak Up!
02/09/2024 Duração: 49minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:Watch Full Video EpisodeThis episode begins with a simple premise. Craig recognizes his friend and former co-worker, Jeremy Glassco, as an excellent communicator and a man who asks great questions.Shortly after introducing Jeremy- you’ll see what Craig means!While exploring the topic of conversational questions, Craig invites Jeremy to explain his communication journey - which is a unique one.Jeremy was raised in the jungles of Papua New Guinea. The son of a missionary family - Jermey, wouldn’t live in the US for more than a few months at a time until he was 17 years old. This raised an interesting point - Jeremy highlighted a reality that few people experience, but we can all learn from. The concept of being a ‘third culture’ kid. A third culture kid refers to those who were raised in a culture other than their parents', and also live in a different environment or society in their early upbringi
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Why Did the Auto Shop Owner Cross the Road? To Get to Profit First! [E180] - Chris Cotton Weekly Blitz
02/09/2024 Duração: 14minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into a range of strategies designed to help auto repair shop owners elevate their business operations through the implementation of the "Profit First" methodology. This approach is centered around the critical aspects of cash flow management, profitability enhancement, and the adoption of effective financial practices. Chris underscores the significance of establishing separate accounts specifically fo
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The Most Overlooked ‘Power’ Tool: Unlocking Your SMS [THA 396]
30/08/2024 Duração: 38min'Our shop managers, our shop owners, they don't know what they have, and because they don't know what they have, they don't know how to use it to the fullest extent.' This episode is packed with valuable advice for shop owners who want to maximize their Shop Management System and ensure their business runs seamlessly and profitably. Learn More About: Maximizing Your SMS: Many shop owners underutilize their SMS, treating it merely as an invoicing tool. Inventory Control: Effective inventory management is crucial. Discover how simple tweaks can save you money and improve service efficiency. Labor Matrix: Track and analyze labor efficiency with ease. Implement strategies that can lead to increased profitability. Recommended Services: Tap into the maintenance market. Present recommended services effectively. Don't miss this engaging and informative discussion! Jon Luttrell and Ben Dexter, NAPA TRACS Show Notes Watch Full Video Episode A Better Road to Success: Navigating Your SMS and Customer Rapport
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Essential Skill Trades Revolution: Beyond the Degree [RR 985]
30/08/2024 Duração: 41minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network "I Went to Yale Law School and Trade School Because American Prosperity Depends on Both Lawyers and Tradespeople." Darnell Epps Darnell Epps, a Yale Law School graduate and CEO of Thurgood Industries, and Andy Bizub, owner of Midwest Performance Cars, discuss the importance of skilled trades and the need to promote alternative career paths. Darnell shares his inspiring journey from a challenging upbringing to success, emphasizing the value of vocational schools and education. Andy highlights the urgent demand for skilled workers in the automotive industry. Together, they advocate for greater collaboration between industry, education, and families to bridge the skills gap and create fulfilling career opportunities. Darnell Epps, CEO, Thurgood Industries Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE. Show Notes Watch Full Video Episode Darnell's Law School Experience (00:02:
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2024 Benchmark Report Part 1: Biggest Changes, Key KPI's and Trends [E133] - Business By The Numbers
29/08/2024 Duração: 32minIn this episode of "Business by the Numbers," Hunt Demarest, CPA, kicks off a three-part series breaking down the 2024 Automotive Industry benchmark report for auto repair shops across the country. This report gives a clear look at how shops are performing financially and operationally, helping owners see where they stand.Key Points:• Benchmark Report Basics: The episode starts by explaining a detailed report that covers sales, profits, and key metrics for different types of auto repair shops, including Euro and diesel shops in various regions.• Sales and Tech Performance: The report shows average monthly sales per technician, highlighting how important it is to make sure your techs are productive and hitting industry standards.• Profit Margins: Hunt dives into the differences in profit margins on labor and parts, showing how different types of shops (like general repair versus high-end) stack up in terms of profitability.• Rising Costs: There’s a discussion on how rising costs, especially in labor and rent,
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Manage Your Stress & Drive Success with Jeff Salzenstein [E115] - The Auto Repair Marketing Podcast
28/08/2024 Duração: 46minWhen running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges?In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker. Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping. Jeff’s emphasis on resilience, mindset, and the interconnectedness of mind, body, and soul will inspire and equip you with tools to enhance your personal and professional well-being.Tune in for an episode packed with actionable strategies to help you thrive in both your business and personal life. Don’t miss it!Thank you to RepairPal for sponsoring The Auto Repair
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Mailbag: Should I Put In A Two Weeks Notice? [E149] - Diagnosing the Aftermarket A to Z
28/08/2024 Duração: 22minMatt Fanslow explores the contentious topic of whether employees should give a two weeks notice when leaving a job. He challenges the power dynamics and expectations between employees and employers, questioning the fairness of this common practice. Matt highlights the lack of reciprocity from employers regarding severance packages and the potential negative impact on future job references if notice isn't given.Show NotesThe Two Weeks Notice Question (00:01:10)Power Dynamics in Employment (00:02:16)Expectations of Notice (00:03:38)Severance Packages Discussion (00:04:50)The Balance of Notice and Severance (00:06:01)Consequences of Leaving Without Notice (00:07:15)The Hypocrisy of Notice Expectations (00:08:21)Severance Considerations (00:15:00)The complexities of human behavior in the workplace (00:18:29).Discussing severance and vacation time (00:21:01)Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics.
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Making Safety A Priority: Safety Inspection Walkthrough [RR 984]
27/08/2024 Duração: 36minThanks to our Partner, NAPA Auto Care Join Tracy Capriotto and Tom Herrmann as they conduct a comprehensive safety inspection at a local shop in Buffalo, NY. Tom demonstrates the importance of regular safety checks, covering fire extinguishers, eyewash stations, electrical panels, and more. He emphasizes the need for compliance with OSHA standards and the collaborative nature of workplace safety. Tracy and Tom discuss the significance of safety education for both employers and employees, highlighting practical tips for maintaining a safe work environment. Tom Herrmann, Small Business Safety & Compliance Company, LLC. tom@sbsafety.com. Tom's previous episodes HERE Show Notes Watch Full Video Episode Safety Inspection Demonstration (00:00:06) Tracy introduces Tom and the purpose of the safety inspection demonstration. Mock OSHA Inspection Overview (00:00:28) Tom explains the checklist and key safety items to inspect during the demonstration. Checklist and OSHA Standards (00:01:37) Tom describes
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Discussing D-Day + 80 Years [E005] - Speak Up!
26/08/2024 Duração: 38minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:Watch Full Video EpisodeA lifelong student of history - this episode began as a serious topic of interest for Craig - and evolved into multiple conversations with a special guest. For our listeners, we took our time with this episode and it was reviewed with careful consideration due to the significance of the subject.On June 6, 2024 - many of us in the free world paused to recognize a significant anniversary. The 80th anniversary of D-Day.D-Day, also known as Operation Overlord, was the allied invasion of Normandy to liberate Europe from Nazi tyranny. There have been other milestone anniversaries of D-Day, but this year came at a very challenging time in the world and hits very differently that previous years for other reasons.The conversation begins around why that is.One term that was raised in one of the many articles written on the topic - was that we are losing our ‘tangible interpreters’ of the event.