Brand Yourself

I am so happy someone asked me to talk about this because I see it as such a delicate AND crucial part of growing a business. And that is…how to know when it’s the right time to invest in a mentor or coach. If you’ve ever found yourself wanting guidance and support but feeling uncertain about who to hire or what kind or program to invest in, this episode is for you. Inside, I share 4 journaling prompts to help you: Clarify where you need support in your business—from strategic guidance to mindset coaching And determine when the right time to invest is—hint: it has to do with how stuck you might feel As always, I also share a little update on a few projects we’re working on around the new house, in case you’re curious. And I give you the scoop on the next YWB group starting in September. As I mention, this will be one of the last times I run the program live. To learn more, visit yourwellnessbrand.com.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Amina is a holistic leadership and mindset coach, proud immigrant and chronic illness advocate. A leading coach to notable female leaders and impact-driven celebrities—Amina’s mastery is in connecting us to our brilliance and teaching us live and lead from it each day. As a woman of color of Iraqi descent, she often works with marginalized communities to help them realize possibilities in a way that honors their particular lived experiences. She's known for her work around Aligned Leadership and supporting clients in pivoting from Role Models to Whole Models. After spending a decade grappling with a fast-paced career in marketing and two autoimmune diseases, Amina hit burnout. In hopes of healing her own life, she sought training in coaching, nutrition, fitness and mindfulness and her goal became to teach others how to balance a thriving career, body and mind. She takes a holistic approach to coaching— examining any blocks in the mindset, in our bodies and in how we lead. Progressive companies such as Deloitt

Are you a creative who also interested in wellness? Or are you a wellness entrepreneur who’s also interested in a creative field? It’s so normal to have more than one interest and passion and talent. Yet, when it comes to business, it can be confusing which path to choose. In this solo episode, I was asked why I chose Brand Strategy over Health Coaching, and how I knew it was the right move for me. So, I share candidly about why I made the switch and what was happening circumstantially to propel me in that direction. I also share my usual house update with you. Aside from the project we’re working on right now – it involves wallpaper! – I’ve been becoming more and more aware of ways that I tend to drain my energy and my joy. It’s something that not only plays a role in my life but has played a role in my business. So, if you’re curious about what that is, listen to the first 8 minutes of the episode.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Aviva Romm is a world-renowned midwife and herbalist who also happens to be a Yale trained MD and Board-Certified Family Physician with specialties in Integrative Gynecology, Obstetrics and Pediatrics with nearly 40 years of experience in the realm of women’s health. She is the author of 8 books, including her new book Hormone Intelligence which explores the impact of the modern world on women’s hormones and health. Inside, she shares how to calm hormone chaos and restore the body’s natural blueprint for wellbeing leveraging both holistic insight and the best science has to offer. Honestly, Aviva’s bio does not do her justice. She is truly one of the most genuine, brilliant, and heart-centered people I have ever spoken to. It was such an honor to have her on the show and to hear her share vulnerably about so many parts of her journey as not only a women’s health expert, but also an entrepreneur. In this episode, we chat about what it was like to be introduced to midwifery at 22 years old and why she skipped c

If you’ve ever resisted choosing a target audience or have felt uncertain about which audience would really be right for your business, this episode is for you. Truly one of the biggest reasons entrepreneurs fail to create content that resonates and attracts their dream clients is … they don’t know their audience. Your audience is who you design not only your offers for, but also your message so that it makes them feel seen and heard. If you notice that your content isn’t getting any engagement—those IG posts have few likes or comments or your email open rates are low—that means you likely need to do some work here. In this episode, I share my top recommendations for choosing the right audience for you and position your business as their solution.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Carolyn Yachanin is the Founder & CEO of Copina Co., a modern wellness company dedicating to spreading the best of plant-medicine to all through their vegan collagen boosting latte blends. Copina Co. started as the name of her wellness blog where she shared her love of plant-based cooking and her journey healing her acne, gut health, and body image through plant medicine. Her products have been featured in Well + Good, Refinery 29, Halle Berry's Re-Spin and more, and are now sold in Erewhon, Fast AF, Urban Outfitters, Anthropologie and more. Carolyn attended the Wharton School at the University of Pennsylvania and also works as the CMO at Bright People Foods in addition to running Copina Co. So, Carolyn is incredible. She not only works fulltime, but she built a successful product-based business during a pandemic—organically. Meaning she hasn’t done any paid advertising. I love her approach to business and can’t wait for you to listen in. In this episode, we chat about her journey with cystic acne startin

Ever felt completely disconnected from your business? As if nothing you’re doing excites you anymore? Or like nothing is working? Here’s the good news: It’s 100% normal to feel this way AND that’s because you’ve essentially outgrown your business. While it may be scary to admit, this is a beautiful invitation to evolve and do things differently, and to step into your next level. This is something I’ve supported dozens of entrepreneurs with over the past few years—especially 2020. And I’ve found that once they align themselves, their truth, and their businesses, magic happens. In this solo episode, I dive into how to pivot, shift, or evolve your business with intention so that you feel grounded and confident throughout the transition—and most of all, set yourself up for success.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Terri Cole is a licensed psychotherapist and global relationship and empowerment expert. For over two decades, Terri has worked with a diverse group of clients that includes everyone from stay-at-home moms to celebrities and Fortune 500 CEOs. She has a gift for making complex psychological concepts accessible and actionable so that clients and students achieve sustainable change. She inspires over 250,000 people weekly through her blog, social media platform, signature courses, and her popular podcast, The Terri Cole Show. So, Terri has been in the wellness and personal growth space for many years. And I’ve been a huge fan of her work and an admirer of what she’s built ever since 2014 when I met her at a retreat. As you’ll hear, she is absolutely brilliant, such a good human, and has the most soothing voice. In this episode, we chat about what it was like for her build a successful career as an agent for super models and then pivot into psychotherapy, her journey as the coveted therapist of many celebrities a

In so many cases, people who step into entrepreneurship are leaving behind a traditional career. A coveted editorial position in fashion. A director title. An impressive track record. The corporate world puts a lot of value in accolades, credentials, and resumes. Which can be disorienting when you start a business. You may feel pressure to have “more experience” in order to be taken seriously. But do you really need to worry about that in the beginning? This week on the podcast I dive into this topic and give you my honest opinion, especially as it relates to this week’s question from a dear listener: How do you speak to your experience when your resume speaks of a different journey? How can you legitimize your credentials as someone who really cares to be there and be honest with others? I am coming from a corporate past, with everyone telling me to go back into finance, but I know there is gold in my new path.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

So… this episode is kind of a big deal. We’ve hit the 150th episode of the show with over 220,000 downloads and counting. I’ve been considering how I wanted to celebrate it for months. Should I have some super high-profile guest? Should I do it solo? Or should I do something different? After a few weeks, the answer became clear. I want to use this moment to let you in what’s been going on over here. I’ve been secretly co-creating a second business with two amazing women. Women who are not only doing really important work in the world, but who I know are soul-mate level friends. That’s Alissa Alter and Anne Omland. Alissa is a Women’s Health Expert & Motherhood Advocate, author of Unstuck: From Understudy To The Study Of Your Undercarriage, and host of the podcast Myth of Motherhood who is all about cracking open the taboo topics of pregnancy and motherhood. She uses movement, mindfulness, and good ol’ education to help mamas and mamas-to-be stop suffering in silence so that pregnancy, childbirth, and post

Do you and social media have a love/hate relationship? Does that friction make it hard to get into a rhythm with content creation and marketing? If yes, you’re not alone. So many entrepreneurs feel this way. Here’s the good news—there is a way to make the best of these platforms without draining your energy and falling down into the pit of compare and despair. In this solo episode, I share the mindset shift and strategies that will help you stay consistent with your content creation to build authority and trust with your target audience.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Peggy Robinson is a holistic health care provider with over two decades of clinical experience who uses her expertise in ethnobotany, herbal medicine and acupuncture to heal, educate and empower patients around the world. She is the co-founder of Cornerstone Healing, a Brooklyn-based private practice. Inspired by her Haitian heritage and upbringing, Peggy is deeply committed to integrating activism into her work. Her passion for human rights has motivated her to develop health care programs and treatments that address the needs of underserved communities and populations. She is a dedicated member, facilitator, and trainer for Acupuncturist Without Borders where she trains acupuncturists to cultivate relief efforts worldwide. Most recently, Peggy was awarded the Leah K. Frazier Award, a highly distinguished honor given to individuals demonstrating a relentless commitment to global service. So, if you couldn’t already tell, Peggy is an incredible human being with a massive heart and drive to be of service. I’ve

If you’re at the very beginning stages of starting a business, you’ve likely sat with a big question: How do I get clients? Because while you’ve got all of this passion and vision and possibility circulating inside of you, you have no idea which approach will work to get people to invest in you. Facebook ads? Instagram posts? Referral partnerships? In this episode, I dive into 4 essential things you have to do before you begin marketing yourself. And then I offer my top recommendations for getting your first couple of clients. I also give you an exciting update about our big move to NJ and what it was like to find our house.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Lana Schlafer is a mindset coach, law of attraction expert and author of the best-selling book Manifest That Miracle: Learn Why You Don’t Have What You Want and How to Get It. Over the past decade, she has empowered thousands to manifest what seems out of reach, including crossing 7-figures in their business, healing from a chronic illness, and meeting their ideal partner. Lana’s energetic personality and no holds barred coaching has been featured in Forbes, TVOne and NPR. And she studied at UC Berkeley and the Institute of Transpersonal Psychology. Today, she lives her dreams in Puerto Rico with her amazing husband, three magical kids, and can usually be found dancing wildly around her house and hosting champagne-popping celebrations for even the smallest moments in life. So, I’m really excited for you to hear from Lana today. Because of the life and business she’s created for herself, she’s the kind of person that makes you truly believe anything is possible. In this episode, we chat about what it was like

Ever found yourself interested in multiple things—nutrition, movement, meditation, self-care, etc.? Or craving a variety of offers, projects, or opportunities to sink your teeth into? If yes, congratulations: you’re a multi-passionate entrepreneur. And while this is such a beautiful thing to be, it can often feel challenging to present yourself and your work in a way that is cohesive so that no one questions what you stand for. From writing your website copy to posting on social media, being clear on how all of what you have to offer fits together under one brand umbrella, is essential to not only becoming known for what you do, but also for attracting your perfect-fit clients. In this episode, I share my top recommendations for how to find the thread that ties all of your passions, interests, and projects together thanks to this week’s question which asks… While my main business is a virtual yoga studio, I am invested in other complementary, growing, and collaborative projects.  How does one successfully bri

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of her podcast, The Beyond the Food Show—whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural process, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science. So, I loved this conversation with Stephanie. She has a really powerful story about how she found her way to entrepreneurship and building a successful business. And I’m so excited to share her with you today. In this episode, we chat about the health-related wakeup call she had in her 20’s and why this opened her eyes to how disconnected she was from her body and much she had been abusing it, how this health journey was the catalyst for making a career pivot and inspired her to complete her education in nutrition science and step into ent

Dr. Zoe Shaw is a licensed psychotherapist, motivational speaker, author, podcast host, life coach, and the author of her new book A Year of Self-Care: Daily Practices and Inspiration For Caring For Yourself. Her mission is rooted in helping women develop strength in their relationship with themselves. After 15 years in a traditional psychotherapy practice, Dr. Zoe jumped off the couch and now helps women using a mix of virtual therapy, coaching services and programs designed specifically for women who want to have it all, but often find themselves headed towards burnout. Dr. Zoe is the host of the Ask Dr. Zoe column at the Grit and Grace Project, writing about helping women redefine their Superwoman. She has been featured on Oprahmag.com, Weightwatchers magazine, and RecoveryToday magazine. As you’ll hear in our conversation, Zoe is both incredibly driven and incredibly kind. I’m in awe of what she’s built while also raising not one, not two, but five kids. Don’t let her calm, centered energy fool you. She’s

Ah, self-doubt. It’s often the biggest barrier to moving forward with bold life decisions, like starting a business, like making the ask, like putting yourself out there on social media, and more. When we find ourselves thinking… “Can I really do this? Am I crazy for taking this risk?” … you might think it means you shouldn’t. That the arrival of doubt or fear means “don’t.” This is a question I dive into in this episode, and I share my honest thoughts on the role doubt plays in our lives and how we can transcend it to follow our truth anyway.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Adi Arezzini is the female Founder and CEO of Teami Blends, a lifestyle brand that creates wellness and skincare products inspired by the health benefits of tea. Adi created Teami Blends when she was just 23 years old after being unable to find any solution to her digestive issues. In search of an all-natural solution, Adi started blending her own loose-leaf teas and created one herself. After solving her own health issues, Adi started Teami in 2013 and has been helping people live happier, healthier lifestyles ever since. So, Adi is kind of a badass. She’s one of those incredible driven people who dreams big and goes big. And this has resulted in a multi-million dollar company and over a million followers on Instagram. In this episode, we chat about what inspired her to voluntarily join the Israeli army at the age of 19, and why she considered this a break from real life and burnout that she’d been experiencing for a decade, the serendipitous moment she met her business partner and the journey developing a p

Helen Phelan is a Pilates instructor and integrative health coach with a specialty in intuitive eating and exercise. She is the founder of Helen Phelan Studio, a mindful fitness app and online Pilates studio designed to emphasize how movement makes you feel, not how it makes you look. Her workouts are designed to be shame free, calm the mind, nurture the body, and cultivate self-compassion. Her work has been featured in publications like Gotham, Mind Body Green, In Style, and Bustle. In the episode, we chat about, her journey to becoming a professional dancer and stepping into recovery from multiple eating disorders: anorexia, bulimia, and orthorexia, the moment she was introduced to Pilates as a source of therapy for healing a dance injury, and why her love for that form of movement led her to become a teacher and leave behind dance, why she was inspired to make her Pilates classes more body neutral and inviting for all, and less rooted in perfecting or sculpting the body, what it looked like for her to tran