Search News You Can Use Podcast: Search Engine Optimization | Search Engine Marketing | Link Building

In this episode Marie discusses: Jason Barnard and Bill Slawski on Entities and Knowledge Panels https://kalicube.pro/podcast/2021/kalicube-tuesdays-march/entities-and-knowledge-panels/ Article from Rand Fishkin https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/ Googles Response from Danny Sullivan - Google Search sends more traffic to the open web every year https://blog.google/products/search/google-search-sends-more-traffic-open-web-every-year/ John Mueller's Tweet on Link Building https://twitter.com/JohnMu/status/1372203039327666177?s=20 This episode corresponds with newsletter episode 176:
 https://www.mariehaynes.com/newsletter/episode-176-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Recent Algorithm Changes Assessing "Needs Met" An article written by Jason Barnard - Tracking Google Knowledge Graph Algorithm Updates & Volatility https://www.searchenginejournal.com/tracking-google-knowledge-graph-algorithm-updates/398296/#close Fluctuations in the number of Featured Snippets This episode corresponds with newsletter episode 175:
 https://www.mariehaynes.com/newsletter/episode-175-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Possible Algorithm updates and what Google may have changed/tweaked. This episode corresponds with newsletter episode 174:
 https://www.mariehaynes.com/newsletter/episode-174-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: What MHC and clients are seeing in regards to organic traffic changes Passage based ranking What does "Needs Met" mean? How do the quality raters assess this? This episode corresponds with newsletter episode 172:
 https://www.mariehaynes.com/newsletter/episode-172-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Passage based ranking being added to Google's algorithms John Mueller's comments on Manual actions versus algorithmic suppression This episode corresponds with newsletter episode 171:
 https://www.mariehaynes.com/newsletter/episode-171-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: New Manual Actions from Google Algorithm updates in early February Links Mentioned: Google’s Guide to doing SEO https://developers.google.com/search/docs/beginner/seo-starter-guide Link Schemes https://developers.google.com/search/docs/advanced/guidelines/link-schemes Ahrefs’ Beginner’s guide to SEO https://ahrefs.com/blog/on-page-seo/ This episode corresponds with newsletter episode 170:
 https://www.mariehaynes.com/newsletter/episode-170-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie Discusses: Bot traffic messing with Google Analytics Google Discover Discussion with Lily Ray Google Badge Icons Show Support for Hamlet Batista https://gofund.me/ddcb4bf4 Follow Lily Ray on Twitter: https://twitter.com/lilyraynyc This episode corresponds with newsletter episode 169:
 https://www.mariehaynes.com/newsletter/episode-169-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: Marie and Rand Fishkin discuss his recent post on inferred links & mentions https://sparktoro.com/blog/inferred-links-will-replace-the-link-graph/ Learn more about what Rand has been up to in the world of Audience Intelligence at https://SparkToro.com and follow Rand on Twitter - https://twitter.com/randfish Bill Slawski's Article on Entity Extractions https://gofishdigital.com/entity-extractions-knowledge-graphs/ This episode corresponds with newsletter episode 168:
 https://www.mariehaynes.com/newsletter/episode-168-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: John Mueller comments on paying for content which includes followed links Are you monitoring your competitors’ content creation? Gary Illyes speaks on the diversity of Google’s index. Marie’s thoughts on Rand Fishkin’s article on inferred links and Google’s use of machine learning This episode corresponds with newsletter episode 167:
 https://www.mariehaynes.com/newsletter/episode-167-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: Possible small update January 7-9, 2021 Lots of discussion on Google getting better at understanding intent Did the December core update lower the dial on authority? Subtopics are live and this is probably a big deal How to analyze pre and post update SERPS for clues as to how to help your clients rank better Q&A: Should I create one massive informative blog post? Or several smaller ones. Q&A: Should you link out from your author pages to show their publications? This episode corresponds with newsletter episode 166:
 https://www.mariehaynes.com/newsletter/episode-166-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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This is a bit of a different episode in which Marie shares how she transitioned from a great career as a veterinarian to become a freelance SEO and eventually run a fantastic and successful company. She shares some thoughts on the December core update as well. This episode corresponds with newsletter episode 165:
 https://www.mariehaynes.com/newsletter/episode-165-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: Our latest observations on the December core update The request indexing tool is back! How long does it take for Google to recognize quality improvements? Is passage based ranking live? Q&A: Would you disavow these old resource page links? Also in the newsletter: Google’s year in review How does Google handle inconsistencies between content and structured data markup? Success with Core Web Vitals Episode #1 of Sustainable Monetized Websites Content migration Guide from Bing Great tip for coming up with content ideas Interesting study that shows the impact of two step email signup How to easily see who is talking about your company and competitors on Reddit. Bing supports HowTo schema now What kind of rich results can sites with adult content have? Is passage based ranking live? Local SEO: No significant updates Local SEO: Whitespark has updated their tool This episode corresponds with newsletter episode 164:
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In this episode of the Search News You Can Use Podcast, Marie Haynes covers: The latest on the December core update A message from Sitebulb Google speaks out on the future of the Structured Data Testing Tool Early issues with the WordPress 5.6 release Using Ahrefs keyword rankings tool Interesting study that shows correlation between authoritative links and ranking Come work with us! Q&A: Can you use schema for a contributing expert who is quoted in an article? Also in NL: GSC API changes How to conduct and prioritize actions for a speed and Core Web vital analysis John Mueller clarifies how Google measures Core Web Vitals Google looks at all indexed pages on your site when assessing quality The best way to exclude parameters from crawling Does Discovered, currently not indexed speak more about technical or quality issues? Is it normal for Google to indicate that they can fetch some sitemaps but not others when you’ve reduced the number of URLs per sitemap? 400 unsolicited SEO tips What you missed from the C

In this episode of the Search News You Can Use Podcast, Marie Haynes covers: What we know so far about the December core update A review of Google’s blog post on core updates and the questions asked How to use Ahrefs’ Content gap tool to improve your content relevancy Have the local SERPS changed with the December core update? Q&A: Our newly made city TLD domains are outranking our main site. What should we do? Also in the newsletter this week: What the QRG say about monetization Google testing the Page Experience indicator in the SERPS FAQ on Core Web Vitals Suggested advice for handling your sitemap when you do a site migration Is there some kind of “quality reduction” to having a bunch of 4xx pages? How does Google determine which pages are high priority for crawling? How important is positioning of URLs in a sitemap? Tip for minimizing layout shifts GSC for non profits Tips on image optimization for Wix Local SEO: Improving internal linking for local businesses Local SEO: How to generate more reviews o

In this episode of the Search News You Can Use Podcast, Marie Haynes covers: SERP Turbulence in November and December Using Ahrefs (or GSC) to find ways to get links that will help improve E-A-T Google’s conversational updates to search will mess with keyword research Theorizing why Google may be taking longer to index new content Should you be disavowing low quality, highly targeted blogspot links if they’re in the hundreds or thousands? Q&A: Is paginated content duplicate content in Google’s eyes? Also in newsletter: Say Goodbye to Google’s AI created AMP stories Comparing GSC crawl data to log files - there are discrepancies John Mueller clarifies how to interpret the indexing crawler information within Google Search Console Does the image crawler work separately from smartphone and/or desktop crawler? Why does Google surface old text for a page in Search? Interesting stuff on ghosted links. More from Google on best use of anchor text in links Does Google “normalize”/translate content to one language in or

In this episode of the Search News You Can Use Podcast, Marie Haynes covers: Turbulence in the SERPS in November What we noticed when manual actions disappeared New GSC crawl stats report Using Ahrefs link intersect tool Insight into Passage Based Ranking, coming soon You should switch to HTTPS now! Continuing spike in GMB suspensions Q&A: Is it ok to use standard boilerplate copy for Terms of Use, Privacy policy, etc? Q&A: Mini site review for nonprofitinformation.com Also in Newsletter: Unveiling the new Google Webmaster Blogs Excellent link building tip Interesting tip from Gary Illyes re crawling Tips for growing your blog Google publishes a beginner and advanced guide to GSC How to rank and drive traffic in Discover How to use Screaming Frog to collect Core Web Vitals at scale What to know about orphaned pages Interesting Black Friday Statistics from SEMRush Google’s auto-applied recommendations are catching ad agencies off guard Publisher Ads Audits now a part of Lighthouse Local SEO: Surfaces across

In this episode of the Search News You Can Use Podcast, Marie Haynes covers: November 8, 2020 SERP turbulence Possible update happening now, Nov 17 and 18 Google may not release a core update for a while Ahrefs tip of the week - looking at link anchors Google announces changes to the disavow tool Changes to the remove outdated content tool What Google’s product-related subcategories can tell us about how Google looks at intent Local SEO: Possible small update? Local SEO: Google’s Small Business Advisors program Local SEO: Unpublished review issue likely fixed Q&A: Is it better to consolidate 3 sites into one? Q&A: Can use of cross-domain canonicalization be seen as spammy by Google? Also in the newsletter this week: Changes to Shopping tab listings Google to show a visual indicator for Core Web Vitals in the SERPS AMA with Danny Sullivan from Google Technical SEO audit checklist The latest Search Off the Record Podcast summarized - AMP and Web Stories SEO resources for SaaS companies Tips for authoritative

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Early November SERP turbulence How do Google’s search quality raters work? Ahrefs.com tip of the week Core Web Vitals and other UX signals will be ranking factors as of May 2021 Google Webmasters now has a new name Latest info from Search Off the Record - info on canonicalization Tip for sites hit by broad core updates Great tip for Youtube video ranking optimization Local SEO: Poss mild update? Local SEO: GMB call tracking is rolling out Local SEO: Hijacked GMB listings are on the rise Also in the newsletter this week: Some Discover data was wrongly reported on Oct 28 How to determine whether your spike/drop in traffic is due to current events Instructions if you are having trouble logging in to the new MHC website as a newsletter subscriber. What does it mean if your homepage is outranking your dedicated page for the same keywords? How does Google handle two conflicting canonicals on a page? How to remove content from Google T

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: October 26-28 possible Google update Marie summarizes info from Google’s How Search Works video The latest WordPress Update (5.5.2 has issues) Local SEO: GMB showing cases statuses Local SEO: Don’t edit your GMB right now! Q&A: Why did minclaw.com have issues with the May 4, 2020 Google update Also in the newsletter this week: Google removing data-vocabulary.org markup soon How to rank on Google: 25 step master checklist Deadly sins of link building How does Google treat capitalization in HTML attribute names How to get the most out of Google Knowledge Panels for retailers and manufacturers How to handle 307 redirects More on the update for Passages and how it relates more to ranking than indexing How Google crawls podcasts Data delay in GSC coverage report Resources to up your auditing skills Microsoft announces free Analytics tool How Ahrefs leveraged Twitter to help launch their webmaster tools New Yoast feature for enhanced

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: October 20, 2020 - possible minor update Request indexing problems in GSC not connected to indexing bugs Marie’s current thoughts on how passage based ranking will change SEO Tips from Google on getting more discover traffic Chrome 86 to block abusive notification requests Things we learned about how Bing values content Bing has indexing issues too now Local SEO: Missing product descriptions in GMB seem to be resolved Local SEO: Restaurant wait times now fixed Q&A: Hometips.com - hit by the May 4 update. Marie’s thoughts on improving. Also in Newsletter: Tips for improving site performance Best practices for Black Friday and Cyber Monday from Google GSC training: SEO for eCommerce Content marketing tips for eCommerce sites Tips for translated content on your site There’s a special tag type in GTM you can use to upgrade your property to GA4 Pros and cons of working in-house vs hiring consultants Tips for remote workers How to win