Search News You Can Use Podcast: Search Engine Optimization | Search Engine Marketing | Link Building

In this special episode of Search News You Can Use, Marie Interviews Google Webmaster Trends Analyst, John Mueller! Just prior to their conversation, Marie discusses some SEO new including: - Core web vitals announced as a future ranking factor https://www.mariehaynes.com/core-web-vitals/ - Was there a tweak to the Google core update? In the full interview with Google’s John Mueller they dive into topics like link quality, content quality, thin content, manual actions, E-A-T and much more. This episode corresponds with newsletter episode 135: https://courses.mariehaynes.com/search-news-you-can-use/episode-135 Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The latest on the May core update Have search results improved since the May core update? And an interesting theory that could help you rank really well. **John Mueller is our guest next week!** New podcast from Google Webmasters Was there a Google update tool Are robots.txt directives case sensitive? Do unlinked brand citations help? Marie’s thoughts on the SEMRush post on manual actions SERP autocomplete research tip How to remove “uploaded by” attribution in SERPS A possible non-technical reason for pages to drop out of the index Google can usually work around technical errors Does linking to your GMB profile improve rankings? Users can now suggest an edit to mark a business temporarily closed Did your keywords switch to local intent? GMB insights not working since May 18 New Structured Data visualizer tool Q&A: Does the order of H tags matter? Q&A: Are there benefits to getting links to author pages? This episode correspond

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The latest on the May 2020 core update Exciting guest joining the MHC podcast soon! Chrome to block resource heady ads Support for Guided Recipes has arrived Pages with minimal text can still rank well Index selection is closely associated with space and content quality Infinite scroll can cause indexing issues Google on user generated content How long does it take for Google to revisit a 410 page? How many url parameters are too many? How does Google handle a site with multiple meta descriptions or title tags? Should you add a forum to your medical site? Does Google use bounce rate to rank websites? GSC performance report data is off from May 12 to 25th Intermittent issues with GSC Local SEO: some ranking fluctuations Local SEO: You may be eligible to add secondary hours to GMB Local SEO: Some reviews are returning to GMB Local SEO: If you lost data in GMB, is that due to the core update? Q&A: Any advice for those who want to st

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: MHC’s early analysis of the May 2020 Core update New - Rising Retail Categories by Google Google is displaying date and creator of Youtube videos rather than the article itself Robots.txt is always obeyed by Google Updating your title tag to the current year is not enough Geotargeting does not restrict a site to only be shown in that region Being on the first page is a sign you’re doing things well Slow declines over time may mean that your website is becoming less relevant Negative SEO is not the reason Google created the disavow tool Google almost never indexes all content There is no special tool or technique that will alert Google of your canonical changes Hyphens vs underscores in urls: a test GSC lags are not related to core updates What likely happened with LinkedIn dropping out of the index Local SEO: Possible update Local SEO: What you should know about Covid-19 Google posts Local SEO: Reviews are coming back Local SEO:

In this episode Marie discusses the latest in SEO news, including: Early thoughts on the May 2020 core update How to stay up to date on algorithm changes How to determine whether your traffic changed due to an update or Coronavirus Web Vitals from Google GSC now supports Special Announcement structured data Gary Illyes on the importance of page speed Does old, out of date content bring down Google’s perception of quality for your site? Don’t resubmit a second reconsideration request if you have one still pending How long does it take for Google to deindex pages if your site goes down? Should you use emojis in your snippets? Interesting info about Google looking at the intent of a query Does the location of a link on the page change its value? Can you get a search box in the SERPS by adding schema? Do non-canonical versions of pages eat up crawl budget? Why your articles may get deindexed Let’s talk about Backlinko’s ranking study Google has slashed its marketing budget AMP stories are now web stories Possibl

In this episode Marie discusses the latest in SEO news, including: No significant algorithm updates this week (but many changes due to covid-19) GSC adds copy to clipboard button New how-to schema appearing in SERPS Should you link internally across topic silos Tips for using Google trends Http images could be harming your site Can non-owners submit indexing requests in GSC? Using html and CSS to show different images in dark mode Can hrefllang help you rank better? Missing GSC data again - what impact are we seeing at MHC? Cloudflare more fully integrated with Shopify now Moz released their guide to keyword research for free Some local SEO ranking flux Q&A returning to knowledge panels Q&A: Why is this page outranking mine? Podcast Featuring our team member, Callum Scott - https://bytraject.com/blog/covid-19-search-engine-shifts/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: The current impact of COVID-19 on the SERPS Google can move to prefer authoritative sites in times of crisis Google shopping free for all merchants Google had another indexing issue - Apr 21 We’re seeing more YouTube videos in featured snippets Study: Does removing featured snippets result in less traffic? Do all of your hreflang attributes need to be correct in order for it to work properly? Does Google follow links from a 404 page Does Google always give out example links with a manual action? How BingBot works What do you do if you buy a domain with a pure spam penalty on it? Will Google delay mobile first indexing because of Coronavirus? Shopify seeing Black Friday levels of traffic every day. GMB reviews are coming back for some restaurants and shopping businesses GMB marketing kit Q&A: Is it best to have a smaller niche site, or a larger more comprehensive site? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe

In this episode Marie discusses the latest in SEO news, including: Does user search behavior during COVID-19 impact rankings? More from Google on whether E-A-T is a ranking factor How Bing ranks websites Google launching journalism relief fund Google started a blog series featuring case studies Bing has max-snippet and other features now More from Google on whether guest posts are unnatural More from Google on the importance of being unique Amazon cutting affiliate commission rates Chrome 81 is now rolling out If you are missing keyword ranking data for some keywords, this could be why France has ordered Google to pay publishers and news agencies for content New study on how people tend to read a webpage online Cloudflare switching to a reCAPTCHA alternative Local SEO: current state of GMB - reviews are reappearing Q&A: Should we be republishing our content on LinkedIn or Medium with a canonical link pointing back to our site? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the

In this episode Marie discusses the latest in SEO news, including: In depth look at how Coronavirus is continuing to affect search patterns Will Google stop pushing core updates during this crisis? New ways to highlight COVID-19 announcements in Google Search Google is temporarily rolling back same site cookie labelling Some SERPS have featured snippets lower down on the page now Google is testing review star placement and colour More discussion on whether content behind tabs is given less weight Should your most popular pages be linked to from your navigation? Does old school link building hold any merit? More on Amazon suspending affiliate programs Google no longer tracks the number of total indexed pages on the web Foundem vs Google lawsuit reveals info about Panda Critical vulnerabilities with the Rank Math WordPress plugin Local SEO: How to remove the COVID-19 warning on your GMB listing Local SEO: Some review responses are appearing now Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/

In this episode Marie discusses the latest in SEO news, including: Possible Google update March 23, 2020 (and maybe March 27?) Weekly poll - how is Coronavirus impacting your search traffic? Are you seeing a drop in leads due to Covid-19? How to pause your business online in Google Search New info from Google for health sites re Covid-19 content Update on Chrome release timeline New GSC features Interesting case of a site hurt by odd robots.txt issue Google may be using author vectors to determine who wrote your content If your site is down, how long will it take for rankings to be impacted What to do with domain names you are not going to renew Amazon asking affiliates in India not to send them traffic Local SEO: GMB dashboard has a temporarily closed button Local SEO: GMB has new categories for takeout and delivery Local SEO: GMB reviews are apparently in a queue Q&A: Why is this site with low E-A-T ranking above me? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newslet

In this episode Marie discusses the latest in SEO news, including: The current impact of the Coronavirus on SEO Examples of businesses that are adapting in this hard time Chrome 81 is delayed Insecure images now blocked by Chrome New Google resource for Covid-19 Right sided featured snippets have mostly all been moved Important info for sites using urls with anchor fragments Hosting companies may have issues in this hard time New guide from Youtube about hosting virtual events How manual actions are handled Reasons for your AMP carousels to not rank Will Google hide search results that require a paywall to read? New schema recognized by Bing in pandemic times Will the internet go offline in these hard times? Local SEO: GMB reviews, responses and Q&A halted Local SEO: Issues with Google posts Local SEO: Event Canceled schema may not work Some tips on how SEO companies and agencies are coping with working from home Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter:

In this episode Marie discusses the latest in SEO news, including: Possible small update March 10, 2020 Discussion on the impact of COVID-19 on businesses, SEO companies and more Bing may be pushing out more algorithm updates lately GMB and Google Ads support may be unavailable for a while New schema for COVID-19 info sharing Increase to AMP CSS limit Youtube video review is all machine learning for now If have multiple product variations, should you create pages for each? Does Google hate affiliate sites? You can filter and sort Google sheets by colour now Reddit is using rel=ugc nofollow for outbound links Project verily’s COVID-19 triage tool is in testing Should you mark your business as temporarily closed in GMB? Google using Duplex to call business owners for updates Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: Do you need an SSL certificate on a site that you are going to redirect? Coronavirus is likely affecting your site’s traffic March 3-7 possible Google update Mobile first indexing soon to be rolled out to 100% of websites Google assistant can now read articles aloud on your browser More “in this video” in the SERPS PDFs in mobile SERPS Training info from Google re sitemaps How does Google process hreflang? How does Google use H tags? Google analytics bug causing people to not be able to switch accounts Don’t index your search pages Several WordPress plugins are having issues Google is recommending we do free site audits??? Local SEO: Update your GMB profile if Coronavirus affects your hours Local SEO: Possible update? Local SEO: News for auto dealers Local SEO: Changes to event visibility Local SEO: Does Google really manually review images for GMB? Q&A: Does Google crawl your robots.txt file first before your site? Q&A: Should you noindex f

In this episode Marie discusses the latest in SEO news, including: More on the February algo turbulence Google’s new nofollow changes are live People are still having trouble getting new content indexed Google planning to switch all sites to Mobile First Indexing soon New tips from Google on best practices for News coverage Free access to Google’s advanced Hangouts Meet video conferencing New Youtube Liaison New icons on Google images Has there been an increase in manual actions for outbound unnatural links? Google has updated their FAQ guidelines Googlebot will not click a “load more” button Google has a new course on technical writing How to contact Bing re ranking issues Q&A: Is it against Google’s Guidelines to own 3 websites in the same niche? Q&A: Why aren’t these pages getting indexed? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: Continuing ranking shifts throughout February Is Coronavirus interfering with your client’s traffic patterns? You can now export more data from GSC New options for displaying licensing badging on Google Images Great content idea - X vs Y How to increase your odds of getting a featured snippet Can you see Discover traffic in Google Analytics? Are H1 tags necessary for ranking? How does Google use E-A-T? Ahrefs keyword data is a little different now New Bing Webmaster Tools Safari no longer accepts https certificates valid for more than 398 days Can posting fresh images on your GMB listing boost rankings? More discussion on using keywords in your GMB description A tip for guest posting Quick title tag tip Q&A - Is it ok to use the same testimonials on every page? Q&A - Should I nofollow links to authoritative but non-relevant sites? Q&A - Does Google use BBB ratings? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to

In this episode Marie discusses the latest in SEO news, including: The latest on the February 7-14(ish) Google update Local Search update February 14-18 Nofollow changes go live soon Changes made to the GSC change of address tool Interesting observation about E-A-T and knowledge graphs How long does it take Google to process your disavow file Internal linking advice More on affiliate link disclosure You can now add more images to Google posts Google changed their advice on adding keywords to your GMB description Q&A: Why is this site getting more than 2 organic listings for this search? Q&A: Why does GSC show me ranking at #7 and SEMRush at #31? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: If you have two noindex tags on a page, which one will Google honour? Early thoughts on the February 7 Google update - it’s a big one! More discussion on the issue where pages are dropping out of the index New GSC report for review snippets Interesting comments from Gary Illyes on the future of nofollow Chrome to block intrusive ads Aug 2020 Google mistakenly issued GSC verification notices for sites verifying with GTM Problem with GMB images Many LA law firms being reported as permanently closed Don’t list urls or phone numbers in GMB Q&A Interesting point about the featured snippet algorithm Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: Possible minor updates on January 27 and February 3, 2020 Is Google dealing with low quality content even before it gets indexed? More info from Google on the use of affiliate links Is Google suppressing sites that give potentially harmful information about coronavirus GTM verification in GSC is fixed Right sided featured snippets no longer deduplicated If you lose a featured snippet, you’ll likely lose voice queries How long does it take for Google to index site changes? What does the closure of Jumpshot mean for SEOs? SEO is listed as the hardest skill for marketers Part three of our E-A-T webinar is coming up soon! Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: The latest on the January 2020 core update January Featured Snippet changes Reconsideration requests are taking a long time URL removals are back in GSC Favicon changes in the SERPS Can a missing favicon be a sign of a core update hit? Google maps slows down page speed Can you use Javascript 301’s? Do links in PDFs pass PageRank? Potential dangers for people playing around with favicons Was Forbes penalized by Google? Do links in profiles help with ranking? Q&A: Should a blog be on a subdomain or a folder? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses the latest in SEO news, including: https://courses.mariehaynes.com/search-news-you-can-use/episode-116/ The latest on the January 13, 2020 Core update Many affiliate sites were hit by the January Core update Was spam deindexed with the January Core update? Important info for recipe sites Legacy mobile app properties for GA shutting down Changes to online shopping Changes to cookies Is structured data necessary in order to rank for recipe sites? A common reason for a disavow file to not upload - and how to fix it Discussion on whether widget links are unnatural Should you noindex tag pages? Is Google My Business insights data reliable? Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes