Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

“When you make an investment, make it worthwhile.” That’s exactly what Amisha Gandhi has done in her last two years as Tipalti’s SVP of Marketing, joining the fintech organization not too long after it rebranded and was raring to grow. In this episode, learn what it takes to come in as the new CMO and get quick wins while setting up an organization for marketing-led growth. From optimizing demand to defining a brand purpose to squeezing everything out of events, learn how to ensure that marketing’s contribution to the organization can’t be questioned (AKA 52% marketing-sourced net new deals, among many other impressive numbers). Tune in! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of CyberGRX, Chandar Pattabhiram of Coupa, Christopher Willis of Acrolinx, and Jennifer Houston To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Josh Leatherman has been with Service Express for over a decade, serving the last 6 as CMO as the company has grown from $30 million to $250 million in ARR. And they don’t show signs of stopping, on a growth path to reach half a million by 2025.  But with signs of a recession growing stronger, will that put a pause on their high-growth plans? “We just refuse to participate in recessions,” says Josh, joking that he wished it was that easy. But he’s not too nervous. You can recession-proof your business. How? Tune in to this episode to learn the secret to revenue growth, how to maximize marketing spend, and how to build customer advocacy programs in the face of a downturn. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Grant Johnson of Emburse, Gabi Zijderveld of Smart Eye, Danielle Gotkis of Pecan AI, and Aaron Ballew of Split Software To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

What should the coolest, most CATS-est of marketers be thinking about for 2023? (CATS standing for courageous, artful, thoughtful, and scientific). Tune into this episode with Drew as he reflects on some of the standout lessons of 2022 when it comes to building an unbeatable B2B brand strategy.   Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together...come join us! To learn more, visit https://cmohuddles.com/   For full show notes and transcripts, visit https://renegade.com/podcasts/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jamie Gier, Chandar Pattabhiram of Coupa, Jennifer Davis, Julie Feller of U.S. Legal Support, and Isabelle Papoulias of Mediafly To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

 “This is a critical thing about a powerful brand: It requires very few cognitive calories from their audience to remember it.”  The idea of “cognitive calories” resonated deeply with the CMOs attending the CMO Huddles Bonus Huddle (re: private Q&A) with Lindsay Pedersen, brand strategist and author of Forging an Ironclad Brand. In this episode, tune in to hear all of Lindsay’s illuminating insights into what it takes to create a truly sharp, memorable, and resonant B2B brand. It’s not to be missed. Tune in!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dan Lowden from HUMAN Security, Marca Armstrong from Passport, Jon Miller of DemandBase To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

There’s a lot to be learned from the enterprise brand.   They’ve reached a status that many strive for, and it’s pretty clear from today’s episode that an emphasis on brand and an eye on the future are the reasons why. Tune in to hear from Rebecca Stone of Cisco Meraki and Peeyush Dubey of TheMathCompany (he was at LTI at the time of this interview) about why to go big on brand, as well as how these mega-brands are looking at things like CSR, Web 3.0, the metaverse, and more!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Suzanne Kounkel, Chief Marketing Officer at Deloitte To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Deloitte added 156K new hires in 2022. You heard that right—in the middle of mass-resignations and the war for talent, the professional services brand’s employee base has grown to 412K-strong. What’s their secret?  Enter Deloitte CMO Suzanne Kounkel, who has been with the firm for 27 years, serving countless consumer and business brands while leading relationships with many of the firm’s largest clients. In this insight-heavy episode, Suzanne shares what it means to win at employee engagement, how Deloitte keeps its culture strong in a hybrid world, and the integral role brand plays in all of it.   This episode is largely about creating the formal programs that lead to those informal magic moments—where a brand’s culture lives feely in the wild in a way that captures the attention of talent, customers and prospects. Tune in! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chandar Pattabhiram of Coupa, Katrina Klier, and Andy Paul author of "Sell Without Selling Out" To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Allocating your marketing budget but don’t know where to start? Begin with the end in mind. That’s where we start in today’s episode with Mary Leigh Mackie of AvePoint, Sue Holub of OnSolve, and Suzanne Reed of LBMC, three marketing mix masters with tons of hard-earned wisdom about how to spend money wisely with a limited budget.   Tune in to hear each CMOs approach to their marketing mix, working backwards from who they target to how they spend to how they adjust their marketing mix along the way. This is both a timeless and a timely episode—don’t miss it!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Brent Adamson, Global Head of Research and Communities at Ecosystems To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

We couldn’t quit Brent Adamson even if we wanted to. Yep, he’s back for his 5th appearance on Renegade Marketers Unite! One of the premier sales thinkers of today, Brent recently joined a CMO Huddles Bonus Huddle to discuss how to sell in the context of a will-it or won’t-it-happen recession. Regardless of whether or not the downturn will become a reality, this episode is a lesson in staying a few steps ahead of your customers—how to demonstrate real value that brings decision makers together and overcomes buyer trepidation. He also shares advice for B2B CMOs facing budget cuts but not outcome cuts—don’t’ sleep on this one!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Josh Machiz, Partner at Redpoint Ventures To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

"You can’t eat awareness,” says the non-believer. “Awareness is delicious,” says Josh Machiz. On this Renegade Marketers Unite, Josh blows the lid off B2B content marketing. With a penchant for going viral, Josh shares success stories from 9 impressive years at NASDAQ and how he’s brought his turn-content-into-revenue skills to his current role as partner at Redpoint Ventures.  It’s about being bold, about being funny, about the power of becoming a newsworthy brand. It’s about deciding where to invest your time. It’s about how a short-form appetizer can increase long-form consumption. Any maybe… it’s the best argument out there for why B2B brands should be on TikTok!?  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Misty Walsh of Centric Consulting, Mary Leigh Mackie of AvePoint, and Karl Van den Bergh of Gigamon To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

When a CMO says, “We’ve been winning business lately because of our culture…” That’s a mic drop moment. Tune in to this episode of Renegade Marketers Unite to hear from 3 CMOs who know the true value of great employee cultures, from companies with remarkable growth and some impressive stats, like a 94% retention rate for one and 96% C-Sat for another. Learn how to codify brand values, bring them to life across the organization, and more from the super stars of this show: CMOs Mandy Dhaliwal of Nutanix, Bhaskar Roy of Workato, and Julie Kaplan of CareMetx.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Ali McCarthy of Skience, Jamie Walker of Keyfactor, and Chris Willis of Acrolinx. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​