Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

What’s a CMO’s number one adversary? Time.   In a role with such a wide purview and high expectations, there are a limited number of hours to get it all done. Enter Kory Kogon, VP of Global Field Development at FranklinCovey and author of The 5 Choices: The Path to Extraordinary Productivity.   Kory recently joined a CMO Huddles Bonus Huddle (re: a private Q&A) to share the 5 most important choices anyone makes during the day and change bad, time-sucking habits in order to be less busy, more productive, and healthier all around. Don’t miss it!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Patti Newcomer of FieldRoutes, Jim (JD) Dillon of Tigo Energy, Dave Bornmann of Association Analytics, Tara Robertson of Bitly, and Cary Bainbridge of ABM Industries To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

The Great Resignation, The Great Renegotiation, The Great Reshuffle… whatever you want to call it, recruiting challenges are alive and well in the B2B world. That’s why we brought in 3 savvy, inspiring CMOs to share their approaches to attracting talent via Great Cultures, Great Experiences, and Great Brands… all while the world adjusts to a new hybrid reality. Don’t miss this one, featuring:   Allison Munro, Chief Marketing and Ecosystem Officer at Vena Adriel Sanchez, previous CMO at Newsela, now CMO at WalkMe Kristin Fornal, previous CMO at IAM Robotics, now Founder of Brand pH LLC  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Jeffrey Lamboy of KLDiscovery, Brett McCarty of Segal, and Katrina Klier. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

The jury’s still out on the pending recession and whether it’ll happen or not. But a month’s worth of CMO Huddles discussions about how to prepare for a downturn has yielded a wealth of best practices that you should be keen to put in place no matter what the future holds.  In this Drew-on-Drew episode, the Drews explore 4 buckets of recession preparedness: Essentialness, Insulation, Operation, and Internal. In each bucket, there’s a lot to consider, like how important it is to ramp up your customer marketing efforts, how to tie marketing activities to revenue, how to balance staff and programs in the face of budget cuts, and more.      If you’d like to see where your business might be lacking in particular, take a spin in this special Recession Preparedness Calculator, developed with the help of the fabulous team at Outgrow.co.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Simon Schaffer-Goldman of Case Paper, Heidi Bullock of Tealium, Dan Lowden of HUMAN, Marshall Poindexter of Cadence Design Systems, Steven Duque of Pearl Health, Andrew Hally of Markforged, Patti Newcomer-Small of FieldRoutes, Ajay Khanna of Mezmo, Melanie Marcus of Surescripts, and Cynthia Crossland of Constella Intelligence. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Oh, do we love any and all conversations with Sangram Vajre! At the heels of co-founding his new venture GTM Partners and co-authoring the WSJ best-selling book MOVE: The 4-Question Go-To-Market Framework, we invited Sangram to join a CMO Huddles Bonus Huddle (re: a private Q&A) to help B2B CMOs rethink their GTM strategy and wow…  He did not disappoint. Tune in for a fantastic episode with a seasoned marketer-at-heart that covers the CMO’s role in GTM, signs your GTM strategy might be broken, which metrics matter in the world of GTM, and a whole lot more. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Armen Najarian of Outseer, Heidi Bullock of Tealium, Caroline Tien-Spalding of Aptology, Rashmi Vittal of Productiv, Jakki Geiger of Pyramid Analytics, Kishore Kothandaraman of Goldcast, Bhaskar Roy of Workato, and Ajay Khanna of Explorium To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

B2B market research. When done right, it’s a tentpole for an entire quarter’s worth of marketing activities. A resource to help SDRs transform leads into genuine opportunities. A newsworthy buzz about your brand that will catch the attention of everyone in your orbit, including customers, prospects, analysts, and talent for those highly skilled roles you’re trying to fill.   For this episode, we’ve got two world-class CMOs to share all the ins and outs of B2B market research with you—say hello again to longtime friends of the pod: Denise Vu Broady of Appian and Dan Lowden of Human and tune to learn how to get your B2B market research to do all of the above. Happy listening!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Daniel Bernard of SentinelOne To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Want to build a challenger brand? This episode with CMO Daniel Bernard of SentinelOne is for you. SentinelOne has boldly faced off against Goliath (Microsoft’s CrowdStrike), zoning in on the fact that it’s the only next-gen autonomous security platform of its kind and showing up in all kinds of exciting ways.     From out-of-home airport ads to working with resellers to setting up their booth right next to their biggest competitors, Daniel shares challenger brand best practices that are not to be missed. After all, who wouldn’t want a 7 out of 10 win rate for their business?    For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/ 

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Rashmi Vittal of Productiv, Allison Munro of Vena Solutions, Brad Mehl of Coleman Research, and Carole Winqwist of GitGuardian. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

We have lofty expectations for our MarTech stacks. They’re meant to automate marketing processes to clear the way for more big thinking. To keep a clean and accurate tracker of every customer and prospect in the system. To prove to the org that marketing is contributing to growth.   But this isn’t always the reality, and B2B businesses often find themselves with too much tech, not enough staff, and dirty data that focuses on the wrong metrics. Avoid these woes by listening to this episode with Mike McKinnon, VP of Global Revenue Operations at LogRhythm and author of The Marketing Operations Handbook (which you should get your hands on ASAP).  This conversation comes from a CMO Huddles Bonus Huddle (re: a private Q&A), and answers all your questions about budgeting for MarTech, the intersection of Marketing Ops and Rev Ops, proving marketing’s value, and more. It just skims the surface of what top B2B CMOs of today are solving together at CMO Huddles... To learn more about our guest pass program, visit htt

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Cindy Zhou of SecurityScorecard, Peeyush Dubey of LTI, Brad Mehl of Coleman Research, Kevin Sellers of Ping Identity, and Katrina Klier. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

There are many different reasons to rebrand, but if it’s just to change the logo and colors to “freshen things up,” that’s not it. A rebrand has to be more a coat of paint on an old barn, and while we talk a lot about that here on Renegade Marketers Unite, this episode brings three different 3 rebranding stories to the forefront. Tune in to learn about three different B2B rebrands from CMOs Heather Salerno of Appcast, Marshall Poindexter of OpenEye Scientific, and Gabi Zijderveld of Smart Eye. They share all kinds of goodies, like how to get buy-in for rebranding efforts, how to work with agency partners, how much to budget for a rebrand, and more. Don’t miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Narine Galstian of SADA To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Over the course of SADA's growth, the company has had a habit of going all in. It went all in on Google Cloud in 2019, divesting its Microsoft Cloud business to get there. It went all in on its 2020 rebrand, casting aside the brand it had for the brand it needed to move the business forward despite the shock of the pandemic. And it goes all in for its employees, customers, and prospects every day. It's kinda a no-brainer that their brand purpose can be surmised in the phrase “Together, we’re all in.” In this episode, SADA CMO Narine Galstian talks about all the strategic thinking behind the cloud provider’s bold rebrand. She also discusses the secret to her longevity at SADA (almost 10 years!!) and what it means to be an #IamRemarkable facilitator. Check it out! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Paige O'Neill of Sitecore, Bernd Leger of Mimecast, and Shirley Macbeth of Forrester. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

When Drew heard Alan Hart’s interview with Qualcomm SVP and CMO Don McGuire on Marketing Today, he knew he couldn’t do it better. So we’re bringing the episode to you directly in Renegade Marketers Unite’s first-ever show swap! Here’s the show description… Don leads the global marketing organization, supporting Qualcomm’s advancement into new and existing markets and growth areas. He’s redefining Qualcomm’s strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market. On the show today, Alan and Don talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they’re managing the organization through growth. They also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself. Listen in to learn how to elevate your brand and prepare for rapid growth. Shout out to the Share Your Genius, the B2B pod

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Heidi Bullock of Tealium, Andrew Hally of Markforged, Patti Newcomer of FieldRoutes, and Ali McCarthy of Skience. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​