Hacks & Hobbies

Most entrepreneurs are not failing because of their product… they’re failing because of their numbers. In this episode of Hacks and Hobbies, Junaid sits down with Paden Squires, founder of Squires Tax Planning, who has quietly helped business owners save tens of thousands of dollars and rebuild their relationship with money. This isn’t a “tax tips” episode. It’s a deep dive into identity, behavior change, and the simple financial habits that separate stuck founders from those who compound wealth year after year. Paden shares how Ray Dalio’s “Principles”, radical transparency, and his own philosophy of integrity and alignment shape the way he coaches entrepreneurs. From saving a client $30,000+ in taxes with a few structural moves, to spotting patterns in thousands of tax returns, Peyton reveals how the real unlock isn’t a secret loophole—it’s the willingness to face your numbers, do the work, and change who you are as a business owner. If your finances feel overwhelming, confusing, or “not your thing,” thi

Most entrepreneurs are building impressive businesses on a completely broken financial foundation. In this episode of Hacks and Hobbies, Junaid sits down with Paden Squires, a CPA, CFP, and founder of Squires Tax Planning, who walked away from the corporate world to help business owners finally feel in control of their money. Paden reveals why even multi–million-dollar businesses are often a financial mess behind the scenes, why “just hiring a CPA” isn’t enough, and how simple systems, the right tools, and proactive tax planning can completely change the trajectory of your business and your life. This conversation is a roadmap for solopreneurs and small business owners who are tired of dreading tax season, guessing from their bank balance, and hoping it will all “work out somehow.” Paden breaks down how to think about profit, how to pay yourself, what numbers actually matter, and how to use AI and systems to build a business that doesn’t depend on you grinding 70 hours a week. You’ll walk away seeing finan

What if your brand wasn’t a business, but your legacy? In this powerful conversation, Junaid sits down with Kaveh, the Inspiration Engineer, to unpack what it really takes to build a legacy-driven personal brand in a noisy world. This is not another fluffy branding chat—this is about systems, mindset, and the uncomfortable truth that most “personal brands” fail because they never get past vanity metrics and free-99 thinking. Kaveh breaks down how he audits a brand, why templates don’t work, and the brutal reason most creators burn out or stall financially. From monetizing a tiny podcast audience to understanding when you must pay to play, he shares the exact mental shifts and strategic moves high performers need to make to turn content into conversions, impact, and a life they’re proud of on their deathbed. In this episode, you’ll learn: Why being “legacy-driven” changes every decision you make in your business The real reason most personal brands collapse within a few years How to turn your skil

What if the very adversity that tried to break you was actually the blueprint for your breakthrough? In this powerful conversation, TED speaker, coach, artist and strategist Cauveé – The Inspiration Engineer – breaks down how he transformed doubt, failure and “you can’t do that” into a repeatable framework for energy, execution and elevation. From selling out his first concert at 18, to missing the mark in a 3,500-seat auditorium, to helping clients break six figures and build rockstar personal brands, Kaveh shows that success isn’t an accident – it’s engineered. We dive deep into his SIP Method (Strategy, Instruction, Programming), why most people stay stuck in reasons instead of results, and how motivation music™ can rewire your subconscious faster than any speech. If you’ve ever felt like your dreams are bigger than your current reality, this episode gives you the mindset, tools and frameworks to finally close that gap. In this episode, you’ll learn: How one painful moment with his father turned Kav

What if your great‑grandchildren could sit down and talk to you… 100 years from now? In this emotional and mind‑bending conversation, entrepreneur  Steve Endacott reveals how he’s building Life Echo – an AI-powered legacy platform that lets anyone, not just billionaires and celebrities, preserve their voice, stories, and values for future generations. Steven shares the deeply personal story of losing his mother to dementia, how that pain led to building a “digital echo” of a life, and why he believes every “ordinary” person has an extraordinary story worth saving. We dive into the technology behind conversational AI autobiographies, the ethics of talking to someone after they’ve died, how this can transform grieving, and what AI really means for work, wealth, and meaning in the next decade. This episode will change how you think about memory, death, and legacy—and what you do with your next five hours on earth. In this episode, you’ll learn: How Life Echo turns a few short interviews into a 60‑page aut

What if you could build a company you never have to run again—yet it keeps growing, thriving, and changing lives? In this episode of Hacks and Hobbies, Junaid sits down with entrepreneur, investor and mentor Steven Endacott, who sold his travel and insurance businesses (including Holiday Taxis for $60M) and then chose a new game: helping the next generation of founders build AI-powered companies he never has to operate. Steven reveals the model behind his incubator, where experienced “gray hairs” and young AI natives build disruptive B2B products together. He breaks down how to find people you can actually trust, how to structure equity so it doesn’t trap you later, and why most founders get “replacing themselves” completely wrong. If you’ve ever dreamed of stepping back from the day-to-day without stepping away from impact, this conversation is your blueprint. In this episode, you’ll discover: How Steven sold his companies and rewired his identity from operator to chairman The powerful model pairi

Most people watch house flips on TV. Scott Durham figured out how to own the deal in real life. In this episode, Junaid sits down with real estate investor and coach Scott Durham, who went from a $10/hour hotel job to flipping houses and building a repeatable system for wealth. Scott pulls back the curtain on his first flip, how he almost priced himself out of his own deals, and the simple math he still uses today to know—within seconds—if a property is worth the risk. If you’ve ever binged HGTV, scrolled past “before and after” photos on Instagram, or told yourself “I just need to learn a bit more before I start,” this conversation will hit hard. Scott exposes the real numbers behind TV flips, why “research without action is just entertainment,” and how ordinary people with no construction background can step into real estate with the right mentors, community, and mindset. In this episode, you’ll learn: How Scott went from hotel front desk to top agent to profitable flipper The exact back‑of‑the‑na

If your book, course, or expertise is sitting on a shelf, this episode is for you. Junaid sits down with learning strategist Parchelle Tashi, founder of The Author’s Leverage, to unpack how authors, coaches, and experts can turn years of experience into powerful, scalable learning assets that create income, impact, and freedom. They dive into how to productize your expertise, choose the right format (course, membership, licensing, B2B, enterprise, or experiences), and design learning that people actually use—not just binge once and forget. You’ll also hear Parchelle’s concept of “stickiness” for digital learning, the Learning Leverage Loop, and how to build systems that make your IP live far beyond one-to-one delivery. You’ll learn: How to productize what’s in your head into step-by-step assets that others can implement The framework for choosing between B2C, B2B, B2E, and live experiences as profit paths The Five I’s learning journey and how to meet your audience where they really are Why com

Most online courses fail not because the expert isn’t brilliant, but because the learning experience is broken. In this conversation, former high school math teacher turned video producer and learning architect Parchelle Tashi, founder of The Author’s Leverage, reveals how she helps authors, coaches, and consultants transform their books and intellectual property into high-impact, profitable learning assets. Parchelle shares the real story behind leaving the classroom, building a production career up and down the East Coast, and finally discovering the “full circle” intersection of curriculum design, media, and scalable products. She breaks down why most courses don’t stick, the biggest mistake experts make when they teach online, and how to design learning that actually changes people — without stuffing everything you know into another 8-hour video course. 5 Key Takeaways Why simply turning your book into a video course almost always fails your audience The “burrito test” for knowing when your cour

You can build an empire and still lose everything that matters. In this raw and practical conversation, high-performance men’s coach Mitchell Osmond returns to reveal why so many successful entrepreneurs are secretly failing at home — and how to flip the script without sacrificing their ambition. Mitchell breaks down the three pillars every driven man must master: marriage & key relationships, fitness, and mindset. He explains why delegation at home is not laziness but leadership, how to treat your time as your most valuable currency, and why your kids don’t need your words — they need your example. If you’ve ever felt like a hero at work and a stranger at home, this episode is your blueprint to change that. 5 Big Takeaways You don’t have to choose between success at work and success at home — that’s a lie most high performers have quietly accepted. Marriage, fitness, and mindset are the three pillars Mitchell uses to help men reclaim their home life without burning their careers down. Delegat

What if your biggest success story begins at your lowest point? In this raw and deeply honest conversation, leadership consultant and Dad Nation founder Mitchell Osmond shares how he went from a depressed, addicted, $100k-in-debt ex-executive on the brink of divorce… to rebuilding his marriage, paying off all his debt, losing 60 pounds, and becoming the man his family actually wants to follow. We break down the moment everything snapped on the living room couch, the haunting question he heard at a stranger’s funeral, and the exact inner work and community he used to rewrite his story. If you’ve ever felt like a high performer at work but a failure at home, this episode will challenge how you define success—and give you a blueprint to start again. You’ll learn: How a brutal fight over money became Mitchell’s rock-bottom turning point The single funeral question that forced him to confront his legacy Why high-achieving men win at work but quietly lose at home The “eulogy exercise” to redefine su

What if selling cars had nothing to do with cars—and everything to do with your face on camera? In this episode, Junaid sits down with Ina Coveney, founder of Auto Social Consulting and the creator behind Auto Social Gal, to dismantle every excuse dealerships and local businesses use to avoid short-form video. Ina reveals why you shouldn’t try to be an “influencer,” why copying trends is actually the smartest move you can make, and how a simple 30-day content sprint can completely change the way your community sees you. Whether you run a dealership, a coaching business, a restaurant, or any local service, this conversation will change how you think about Instagram Reels, TikTok, and building a personal brand inside a bigger company. If you’ve ever felt stuck, camera-shy, or skeptical about social media “ROI,” this is your playbook. In this episode, you’ll learn: Why original content is overrated and how to ethically “steal” trends for your brand The mindset shift from “influencer” to “creator” that

What if the niche you were meant to dominate is the one you never planned to enter? In this episode of Hacks and Hobbies, Junaid sits down with Ina Coveney, marketing strategist, social media trainer, and founder of Auto Social Consulting, to unpack how a single conference talk for podcasters pulled her into the automotive industry—and why car dealerships across the U.S. are now relying on her to go viral and sell more cars. Ina reveals how she went from “I don’t belong here” in a room full of dealers, to becoming the go‑to strategist for dealership social media, using organic content, trend-based videos, and a community-first mindset. She shares the exact mindset shift that flipped everything, the TikTok trend that exploded for a client, and how podcasting and relationships—not follower counts—built her business. This is a masterclass in turning small audiences and random opportunities into life-changing momentum. In this episode, you’ll learn: How a chance encounter at Podfest turned Ina into an auto

She was 40, successful in tech… and secretly falling apart. Sleep vanished, anxiety spiked, brain fog wrecked her performance — and no one at work knew why. Even her doctors didn’t have answers, beyond a prescription for antidepressants she instinctively refused. In this raw and revealing conversation, Amita Sharma, co-founder of Nourish Doc, shares how her hidden battle with perimenopause exposed a brutal truth: women are expected to perform at their peak while silently enduring hormonal chaos that medicine barely studies and workplaces completely ignore. What started as a desperate attempt to “fix herself” has become a mission to build a global, holistic platform for hormonal health and to put menopause, perimenopause, and PMS at the center of DEI and health equity. If you’re a founder, HR leader, or a woman navigating your 30s, 40s, or 50s, this episode will change how you think about work, wellness, and what it really means to support women at every stage of life. What You'll Learn : How a high-p

You don’t need more discipline. You need a system built for your brain. In this powerful conversation, ADHD strategist and founder of Unconventional Organization, Sky Waterson, reveals why most traditional productivity and business systems silently fail ADHD entrepreneurs—and what to do instead. If you’ve ever felt “broken” because you can’t stick to lists, planners, or funnels that seem to work for everyone else, this episode will feel like finding the manual you never got. Sky breaks down her “step into focus” routine, how to escape the feast-or-famine cycle, and why dopamine, time blindness, and working memory must sit at the center of any system you use. From post-it recipes to front-loading rewards, she shows you how to create sustainable focus, predictable revenue, and space for hobbies and real life—without trying to become someone you’re not. What You'll Learn: Traditional systems fail ADHD brains because they ignore dopamine, working memory, and time blindness. They weren’t designed for you.

What if your overwhelm wasn’t a personal failure, but a wiring mismatch? In this episode, Junaid sits down with Sky Waterson, founder of Unconventional Organisation and an ADHD strategist who went from burning out in academia to building a thriving business, powered by the very brain that once held her back. Diagnosed with ADHD during her PhD, Sky realised no one was going to hand her the “instruction manual” for her brain—so she went and built it herself. Sky breaks down how entrepreneurs and high-performers with (or without) ADHD can stop drowning in tasks, escape the “everything is urgent” trap, and finally create momentum that sticks. If your life feels like 100 tabs open and a to‑do list that never ends, this conversation will change how you see your time, your energy, and your potential. 5 Key Takeaways The diagnosis that changed everything – how discovering she had ADHD during her PhD completely rewired Sky’s understanding of herself. The Two-Minute Focus Formula – a simple way to sort what

What if your next client, investor, or life-changing opportunity is already watching you… but you’re posting for likes instead of leverage? In this episode, Junaid sits down with Jeremy Bishop, the personal brand architect behind some of today’s most recognizable names. Jeremy explains why most creators and entrepreneurs are asking the wrong question about monetization—and how to turn your existing skills, relationships, and platforms into real revenue without waiting to “go viral.” You’ll discover the mindset shifts that took Jeremy from service provider to seven-figure business builder, why chasing subscribers is a trap, and how to build a brand that’s not just trending, but trusted for decades. If you’ve ever felt like you’re “doing all the things” but still stuck financially, this conversation will rewire how you think about social media, sales, and reputation. What You'll Learn : Monetization starts with your business, not the algorithm – Get crystal clear on what business you’re in, who you s

You’re building everyone else’s brand… except your own. In this episode, Junaid Ahmed sits down with celebrity brand strategist Jeremy Bishop, the man behind brands for Netflix stars, top realtors, artists, and authors. Jeremy reveals how losing everything in his early twenties forced him to confront a brutal truth: if your name doesn’t stand for something, your success can disappear overnight. They break down what truly makes a personal brand that sells, why most entrepreneurs are invisible online (despite posting every day), and how a simple shift in how you show up on social media can open doors to mentors, clients, and seven-figure opportunities. This episode is a powerful reminder that your name is your most important asset—and you’re probably under-using it. What You'll Learn: Why Jeremy’s first company collapsing overnight made him obsessed with building his name, not just a business. The real reason most social media profiles don’t match the mission people say they’re on. How a clear p

What if the algorithms you’re trying to “beat” were quietly rewiring who you become as a creator? In this episode, Junaid sits down with Tim O’Hearn, software engineer, growth strategist, and author of Framed: A Villain’s Perspective on Social Media. Tim has lived on both sides of the screen: he’s built persuasive recommendation systems and broken the rules to generate millions of followers for clients. Together they uncover how modern platforms shape culture, push creators toward extremes, and quietly reward behavior that many of us would have considered unacceptable 15 years ago. Tim shares how he “bent” the algorithms, why a villain’s perspective is often more honest than most marketing books, and how creators can grow intentionally without becoming products of the platforms they use. You’ll never look at your feed—or your content strategy—the same way again. 5 Big Takeaways Why Framed is the perfect word for how social media shapes our perspective—and how we’re all “in the frame.” How Tim ge

What if the people promising you “10k followers in 30 days” are telling the truth – but hiding the real cost? In this episode, former quantitative finance engineer turned growth hacker Tim O’Hearn pulls back the curtain on the hidden Instagram underworld that helped him build a $500k side hustle. From DJs in New York nightlife to spam-at-scale and exploiting weak platform limits, Tim reveals how growth really happens behind the scenes – and why the line between optimization and manipulation is much thinner than you think. We talk about fake engagement that feels real, data that might be quietly breaking terms of service, and why no one actually “understands the algorithm” the way they claim online. This is a conversation about ethics, growth, vanity metrics, and what it actually means to play the social media game without losing your soul. You’ll learn: How Tim went from quant finance “code monkey” to building a $500k Instagram growth machine The truth about algorithms and why anyone claiming to “b