Good Girls Get Rich Podcast

This week on Good Girls Get Rich is part one of a three part series surrounding your email list. In part one, Karen discusses the importance of an email list and how to set yourself up for success. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: Your email list is the one place where size matters - the more subscribers, the better (3:02) You need to have a consistent plan for your email list (4:08) Don't worry about unsubscribes – these people probably won't buy from you anyway (5:07) Karen actually went through and deleted the users who haven't opened her emails in years (6:54) Create a new lead generation offer and send it to your current list and ask them to share it, in turn, building your email list (8:55) Are you promoting your lead gen as much as you're promoting your paid programs and/or services? (9:55) Do you have a call to action on your social media channels directing your followers to you

This week, Good Girls Get Rich features, guest, Jean Ginzburg. Jean is a #1 best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: Jean worked as a paralegal out of college but realized that wasn't for her, she then fell in love with digital marketing Jean started out with one client, but realized she needs more than one to have a sustainable business (9:38) Jean's agency offers strategy and execution, consulting as well as group coaching (10:07) If you're just getting started, don't quit your full time job – your first step would be to create content and create a community (11:47) Creating content immediately catapults you to "expert" status (13:00) You can create up to 10 pieces of social media cont

This week on Good Girls Get Rich is part one of a three part series surrounding your email list. In part one, Karen discusses the importance of an email list and how to set yourself up for success. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: You don't own your social media followers, you own your email list (4:49) Karen has seen people go out of business because of Facebook algorithm changes (5:12) Social media is the top of the funnel – the top of the funnel has all your visibility tools (6:07) Those people are pointed to your website, which has an email opt-in to your list List building is the number one thing that Karen attributes her business success to (8:40) Building your email list builds profitability to your business (12:02) Choose an email service provider to collect email addresses (15:06) Create a lead magnet to entice people to want to opt-in (18:30) Create a "drip" of emails to follo

This week, Good Girls Get Rich features, guest, Kari Samuels. Kari is an intuitive counselor and happiness coach who helps people align with their soul's purpose and reclaim their intuitive gifts. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: Kari is a psychic and creates a forecast video for energy every month (5:06) Kari has never been a formula person, she goes with what is in her heart, which is why she does them once a month (8:35) If Kari isn't inspired, she will postpone what has to be done – if it has to be done she tries to figure out why she isn't inspired (10:28) No one sees the videos Kari records until she releases them (15:11) Your name and birthdate show you what you should be doing in your life (25:52) Arch angels taught Kari to heal through the frequency of love (27:50) Kari's new product helps people find the positive aspects of their life (29:00) Kari wanted this to be easy becaus

This week on Good Girls Get Rich, Karen is showing you how you can make $1,000 in one day! #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: One of the hardest things as an entrepreneur is consistent income (2:24) As entrepreneurs, we should plan an income strategy (3:35) What can you do today to make $1,000 (5:37) What can you offer to your email list to get a bump of cash? (6:11) Wake up one day and decide it will be a day of live video, but you need an offer for this as well (8:50) Don't put a product you already have on sale (9:15) Make sure you are providing value, don't just sell (11:44) Pull up a list on LinkedIn and there will be people with green dots (they are online right now) and message them (12:27) Look at your previous clients and reach out to them on the phone (16:02) You're calling them genuinely looking to catch up (17:08) Review the past year of discovery calls and reach out to them a

This week, Good Girls Get Rich features, guest, Laura Wieck. Laura is a licensed massage therapist and the founder of the Body Mind Coaching Program which teaches massage therapists and wholistic practitioners how to add coaching to their hands on work so they can break free from trading time for money. Her mission is to create a community of healthy and wealthy entrepreneurs. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: Laura was faced with a situation where she had to make more and work less – which is where her massage therapy coaching business (5:45) Our greatest challenges are our biggest opportunity (8:30) If you're a lady in business, that's not what you're "supposed" to do (12:44) Everybody had gone through something, but we live in a culture where we have to shove it down (14:40) You can't solve a problem with the same mindset that created it (17:10) Started her massage therapy business in

This week on Good Girls Get Rich, Karen is digging deep into how to use social media to maximize your time at conferences. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: You want to meet NEW people at events (3:29) Have you ever been to an even and knew that you could have gotten more out of the event, but didn't? (5:05) Do research on all events before saying "yes" – are there people that are there that can bring value to your business? (6:20) What is your goal for the event? Look at a conference's website and determine the top three people that you want to make a strong connection with (7:40) Make sure you're following them on all of their social media accounts and two months before the conference message them and let them know you are looking forward to learning from them (8:40) Share the three people that you want to connect with at the conference's content (10:40) Now find three more people that

This week, Good Girls Get Rich features, guest, Jill Stanton. Jill is the co-founder of Screw the 9 to 5 where she and her husband, Josh, help entrepreneurs build more attention to their brands while getting more out of their life with simple strategies and behind the scenes glimpses on how to build a business online. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: Attention is the currency online (4:45) Jill was a social media manager for bars and restaurants and her husband, Josh, was a software and online course creator (5:00) Jill and her husband started a skincare site and had their first $1,000 month a few months in (6:20) On their wedding week, Jill & Josh decided to start a blog…named Screw the 9 to 5 (7:45) They tried to sell a product and it failed, so they turned back to what they know (8:25) Jill and her husband make money through affiliate revenue, their membership program and one-off

This week on Good Girls Get Rich, Karen dives deep into how we can use social media, especially LinkedIn, to learn more about the people we currently do business with as well as any potential business contacts. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: When you have a call, do you ever check the person's LinkedIn before the call? (7:00) Karen received an email from someone and checked their LinkedIn and they had no recommendations, automatically Karen knew she didn't want to work with them (8:39) Use LinkedIn to get to know other people (11:29) You can use LinkedIn to get to know people you meet both in person and online (11:58) People need to know how to take the next step to do business with you (14:30) If you're going to a conference, connect with the speakers via LinkedIn, check out their profile and send them a message (16:07) When you go to a conference, use a postcard to write down facts

This week, Good Girls Get Rich features, guest, Jena Rodriguez. Jena teaches service-based business owners how to capitalize on their natural abilities. She believes that bravery plays a huge role in entrepreneurism. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: Jena ascended herself out of charging hourly because it builds perceived value in yourself (8:30) Charging hourly is a symptom of not charging your worth (10:50) Jena is an advocate because of her own experience, it is personal for her – she enjoys watching her clients step into their value (13:40) Once you see yourself in a specific light, your client will too (14:10) Entrepreneurship is not the easy way, it is the brave way (15:30) Make a decision, commit to it, take action (18:30) When you show your vulnerability, people will connect with you – you become more real to your audience (22:28) The combination of visibility and vulnerability i

This week on Good Girls Get Rich, Karen talks about the importance of a thoughtful LinkedIn Summary. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: So many people skip over the summary; that's what makes LinkedIn different than a resume (3:20) Google indexes your summary (3:50) Your summary is part of your digital brand online (4:35) Karen's secret tip to writing a summary: take your smartphone and talk into it for 2-3 minutes (in first person); What is your passion? Who do you love helping? What are your clients' results? (5:46) What are people searching for? Are those keywords in your summary? (8:32) Infuse your keywords into your transcribed audio file (9:39) Karen lists her specialties at the end, which are her keywords (10:00) Make your summary about you, but talk to your ideal client (12:22) Are your first few lines powerful? Do they make you want to click the "read more"? (14:24) Do you have a

This week, Good Girls Get Rich features, guest, Stacey Harris. Stacey works with frustrated entrepreneurs and helps them DIY their social media so they can increase their income. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights:   Nurture relationships as if you are in a room with someone (8:32) If 100 people were in your house, you don't want any more than that – the same goes for social media relationships – don't worry about the numbers. Focus on conversations (9:00) The internet lets you put your services directly in front of the people you want to see it, unlike putting a flier in a coffee shop (12:30) Stacy's ideal connections on LinkedIn and ideal connections on Facebook are slightly different – they are in slightly different places (17:29) Your email list the only thing you own, so do your best to have your social media connections to sign up for your list (19:35) When you have consistency, that

This week on Good Girls Get Rich, Karen talks about the importance of consistent relationship building strategies on LinkedIn. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: The way to leverage digital marketing is not just about making a lot of noise (3:42) You should have a strategic plan when it comes to digital marketing and social media (4:07) We have so many low cost ways to get visibility now (social media, email list, etc) (9:23) The more overhead we create, the more we have to pay attention to our business' profitability (11:13) I want to help business owners leverage digital marketing with the human touch (12:14) Linkedin is where high level business deals happen (13:20) There are so few people that are leveraging LinkedIn how it should be, making it easier to market yourself  and be seen on LinkedIn (13:36) Goal to have 5 phone conversations a week with people you meet on LinkedIn (14:42)

This week, Good Girls Get Rich features, guest, Jennifer Covington. Jennifer is a life coach and business strategist who has worked with fortune 500 companies such as 20th Century Fox and Anheuser Busch. Now, she works primarily with women entrepreneurs who want to make the world a better place. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: Going to Ecuador with the Peace Corps was Jennifer's bridge from corporate to finding her way in life (10:30) Becoming a life coach helped Jennifer hone in on what, exactly, she wanted to do (11:20) Jennifer helped create sustainability in in Ecuador by showing the shop owners how to reinvest their money into the town (ex: the money from those shops would then go to bring free or low cost lunches to others) (14:00) If you find yourself in a situation of knowing something isn't right, think of how to make it right (15:30) Always look around to see how other wome

In this episode, Karen talks about optimizing your LinkedIn profile to obtain paying speaking gigs. We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: This is a training podcast (4:02) Do you come up when people search for speakers on LinkedIn? (5:05) The last thing you want to be is the best kept secret in town, that is horrible for a speaker (5:32) The difference between SEO & ads is that, with SEO, you are putting your stuff in front of people that you KNOW are interested in what you do (7:19) Your LinkedIn profile - your personal brand needs to speak for itself - are you including keywords in your profile? (7:58) When you create your profile, make it client facing. Identify your market - who is searching for you? What are they looking for? Who are their clients? (9:32) Your headline & summary should be should include keywords (10:42) Which keywords are your searchers using to find you? (12:50) LinkedIn Endorse

This week, Good Girls Get Rich features, guest, Simone Craig. Simone has a bachelors degree in accounting and years of experience in accounting. She is a very passionate student of the Law of Attraction. She has combined her accounting experience and the Law of Attraction to create 6-figure bookkeeping business. Simone is very passionate about helping us keep money in our bank accounts! #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: Simone and Karen met while finding their niche in the online business market (2:15) Numbers are reliable and that is what drew Simone to major in accounting in college (4:00) That is what half of her life was about – reliability She had an offer to work for KPMG before graduating college (5:00) Simone enjoyed the accounting work, but was miserable in the corporate environment (6:03) Our emotions and emotional life are directly correlated to our financial life (7:13) Simon

In this episode, Karen talks about how important being real with yourself and honoring your business is. We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: The importance of digital marketing with the human touch (1:30) This podcast is even a digital marketing tool (1:45) I want to develop a relationship with you beyond the podcast (2:05) 5 years ago I was working a full-time job and did my own thing on the side (3:00) I loved my job, but there was no flexibility The commute was taking a toll on me physically as I would get shooting pains up my leg while driving (4:15) One of the biggest challenges for success is time management (7:15) Work on your business 40 hours a week – be sure to keep track of this and take a look to see how you're spending your time (9:30) As an entrepreneur, you have the option to double your salary, you don't have to wait for a 2% raise (10:35) Ask yourself: Are you making your business a priorit

This week, Good Girls Get Rich features, guest, Nicole Liloia. Nicole is a strategist & mentor for women entrepreneurs who want to increase their income and work less. Nicole has written for publications like Forbes, Huffington Post and more. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: Nicole used to have a 9 to 5 job with a nonprofit organization, but she went to graduate school and had a ton of student loans She was working as a social worker and loved it, but she wasn't making the money that she needed (2:00) To give herself more flexibility, Nicole decided to create her own office – but soon found that she recreated the 9 to 5 that she didn't like (4:40) Nicole then found herself recreating 1 - 1 services, which have limits because of time constraints, she wanted something more Nicole found herself in coaching because it was flexible and she was still helping people solve their p

In this episode, Karen talks about how important digital marketing with the human touch is. We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Spotlights: My chat with Dana Lee (0:50) The public wants Mark Zuckerberg to operate with integrity (2:00) Facebook should make sure they are operating with authenticity (2:35) LinkedIn is not having any issues because they have never allowed bots to connect to their platform (4:45) LinkedIn accounts get shut down very quickly because of automation (5:45) LinkedIn is enforcing their terms of service and always making sure you are logging into your account and not your assistant (7:25) If your business comes from word of mouth, that is a reason to use LinkedIn (9:00) LinkedIn is word of mouth on steroids Use LinkedIn to find leads using their search tools and then take the step to build actual relationships with your connections (10:45) Digital marketing with the human touch is when someone fee

This week, Good Girls Get Rich features, guest, Dana Lee. Dana is a fitness guru and the founder of RealFit.TV – an online membership website for fitness. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Before we dive in… If you are unsure if you have what it takes to be a business owner, this episode is for YOU. Episode Spotlights: Dana wants to continue to inspire women to be their own healthcare advocates and to be an emotionally and physically healthier version of themselves Dana opened her gym, Evolution, in February 2008 After working in gyms for years, Dana realized she didn't like the way things were run that's why she opened evolution (10:30) In 2008, most gyms were franchises, making Dana ahead of the curve, which made it difficult to market her gym (11:10) What sparked Karen's interest in working out with Dana and working out in general, was that Dana's confidence in her ability to help people was so apparent