Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

The ultimate dream for marketers is universal awareness - the point in time when your brand becomes synonymous with a noun. Having your brand become a verb is an even better case scenario (think, “I’ll Venmo you the money!” or “I’ll Google it.”) This extremely high level of brand awareness can create issues though when your brand perception becomes “stuck” in this one-way thinking. On this episode of Renegade Thinkers Unite, the CMO of Xerox, Toni Clayton-Hine, joins Drew for a conversation about how Xerox is embracing the new connectivity trend and how it is breaking through old brand perceptions to stay relevant in the 21st century. Toni shares with Drew the story behind Xerox’s latest marketing initiative, Set the Page Free, and how Xerox is striving to be at the forefront of the intersection between digital and physical workspaces. They also discuss the pros and cons of such a risky marketing project and Toni's top “do’s and don’ts” for current CMOs. Join Drew and Toni for this engaging conversation - you

The sheer amount of data any company collects can quickly become overwhelming if it's not managed efficiently. As a CMO you have to have control of the data and understand how it flows throughout your organization. That’s why companies like Looker exist - to help you make sense of the data and use it to your advantage. In this episode of Renegade Thinkers Unite, Looker’s CMO, Jen Grant, talks with Drew about why her unique background allows her to understand the art and science behind connecting everyone to your company’s brand message. She also shares why it’s important to simplify your company’s core message down to just a few phrases. Not only does Jen explain why actual face-to-face interaction is even more critical in today’s B2B marketing environment, she also discusses how Looker is achieving just that. You also don’t want to miss her best advice for CMOs. Jen conveys the heart of marketing in such an intriguing way in this episode - you don’t want to miss it. Subscribe on Apple Podcasts - Stitcher-

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business at Duke University. Beginning in 2008 she started interviewing marketing leaders to determine their most important marketing questions and The CMO Survey has been an integral part of illuminating marketing trends ever since. Christine shares with Drew her excitement over the future of marketing and explains that “It’s not just about number crunching, the best marketing analytics bridge the divide between human insights and hard data.” They also dive into a conversation about why performing all marketing activities well is critical to organizational success. On this episode of Renegade Thinkers Unite, Drew and Christine discuss the importance of teaching holistic marketing to future industry leaders, current trends in marketing, and the importance of measuring marketing effectiveness. Christine and Drew’s conversation is sure to reignite your passion for marketing, so don’t miss this episode. Subs

The historically challenging industry of telecommunications is changing thanks in part to Jive Communications and their cloud-based phone services. Drew talks with co-founder and current CMO, Matt Peterson, about how he transitioned from his background in software engineering into the marketing realm. Not only do they discuss Jive’s innovative marketing verticalization strategies, but they also focus on the company’s innate ability to tackle big problems and approach large customer opportunities with confidence and ease. Hear the story behind Jive’s unconventional beginning and the heart of the company, as well as discover Matt’s favorite resources for marketing professionals by listening to this engaging episode of Renegade Thinkers Unite. Matt and Drew’s conversation is sure to inspire and educate - you don’t want to miss it! Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:31] Drew introduces his guest for this episode, Matt Peterson, co-founder and CMO of Jive Communications [3:4

As the CMO of Hootsuite, Penny Wilson has some fantastic insights into the social media listening industry and why identifying the customer voice of your company is essential. Not only is customer voice important for executing exceptional customer service but it can also be used as a tool to effectively communicate with executive boards and chief financial officers. Drew Neisser asks Penny about her journey towards Hootsuite and the top questions on why listening to your customers is critical. The idea of going “beyond marketing” is explored and Penny’s understanding of this concept is unparalleled. You can’t afford to miss their discussion on upcoming social media trends that could help your company grow by leaps and bounds. The top challenges faced by CMOs are also discussed in this episode of Renegade Thinkers Unite. It’s sure to be an educational and inspirational episode that you don’t want to miss. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:07] Drew introduces the guest f

For the 60th episode of Renegade Thinkers Unite, Drew Neisser interviews Peter Shankman - author, serial entrepreneur, and a world-renowned speaker on social economics. He is a top-tier expert on customer service, social media, public relations, and advertising - all while spreading the idea that incredible things can happen when creativity, determination, and ADHD meet. Drew asks him about best advice for entrepreneurs and how to work in your zone of focus on this engaging and entertaining episode. You’ll discover Peter’s ritual suggestions and what’s on the horizon for marketers in 2018. You don’t want to miss Peter’s insights into the top marketing mistakes to avoid. He also uncovers why social media relates so strongly to marketing and the foundational beliefs behind storytelling and public relations. Drew and Peter’s conversation will leave you wanting more, so be sure to listen. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:50] Drew introduces the guest for the 60th Reneg

On this episode of Renegade Thinkers Unite, Drew Neisser asks CMO of NetBase Solutions, Paige Leidig, the top questions surrounding social listening and analytics. With over 80% of tweets mentioning brands and the social media analytics industry being a $2.7 billion operation, it’s critical to know how listening can increase your customer connections. Drew and Paige dive into social listening to give you and your business the best chance to hone your target market and utilize the best marketing channels possible. You’ll also discover how artificial intelligence in the form of Natural Language Processing can revolutionize your metadata processing. The toughest challenges and biggest surprises encountered in social marketing are covered in this episode. You also don’t want to miss Paige’s top tips for CMOs in 2018. This conversation is sure to provide critical social listening insights, so be sure to listen. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:40] Drew introduces this e

Drew’s guest on this episode, Juliette Rizkallah, has an MBA from Harvard University and over 20 years of marketing and cybersecurity experience. As the CMO for SailPoint, she has linked the idea of identity management to cybersecurity and built a brand that is synonymous with excellence. In this conversation, she and Drew offer your company the best tactics for brand building, how to differentiate your company from competitors, and why branding is important for employee buy-in and workplace fulfillment. Juliette believes that going beyond “FUD - fear, uncertainty, and doubt factor” marketing leads to customer empowerment and a solid foundation for your company to stand on for many years to come. On this insightful episode of Renegade Thinkers Unite, Drew and Juliette tackle some of the biggest challenges for new CMOs and discuss how to handle one of the biggest obstacles in any workplace - ensuring top executives buy into a marketing initiative. Juliette has some exciting ideas to share with you, so be sure

With more than 15 years of healthcare marketing experience, Senior Vice President of Marketing at Binary Fountain, Aaron Clifford, talks with Drew in this episode about the importance of understanding what your customers are saying about your brand. As you listen to this episode of Renegade Thinkers Unite, you’ll discover the top strategies you can implement during your first 6 months on the job as a CMO for a new company. Drew not only asks why customer experience should matter to company administrators, he and Aaron talk about the top marketing lessons current CMOs need to know in order to succeed. Critical topics such as reviewing past marketing attempts and accomplishments and the importance of owning a problem are all covered on this episode. You’ll enjoy this conversation and you can’t afford to miss Aaron’s insights, so be sure to listen. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:32] Drew introduces his guest, Aaron Clifford, Senior Vice President of Marketing at Binary

For some time now the social marketing campaigns of most brands have consisted of scheduling out loads of content through Buffer or another social management tool and letting it run. Kevan Lee, Director of Marketing at Buffer says your promotions, blog posts, and podcast episodes are undoubtedly filled with valuable insights, but a shift is taking place in the social media world that demands you modify your strategy. Users of social media - the very ones you’re trying to reach - are valuing the “social” part of social media more than the “media” part. In short: Engagement matters more than publication. What does that mean for a brand? It means a new approach to social media is in order. To help us get our heads around what exactly that means, Drew recorded this conversation with Kevan and discussed the shifting social media landscape, how social marketing campaigns of the past must give way to genuine transparency and engagement, and how small to medium-sized businesses can do social right. Sounds intriguing,

The role of the Chief Marketing Officer in any company is tough simply because it requires a seemingly contradictory set of skills - the foresight and courage of a brand marketer, and the detail and systems approach of a performance marketer. How can anyone be expected to fill THAT kind of job description as a CMO? That’s the question being explored on this episode. Drew’s guest is Kristi Maynor, Head of the U.S. CMO and Digital Transformation Practice at Egon Zehnder, one of the top recruitment and talent search companies in the world. The resumes of some of the top CMO candidates in business have passed through her hands, so if anyone can describe the kind of skills it takes to be or become a truly effective CMO, Kristi can. Join us for this wide-ranging and provoking conversation as we dig into why courage and curiosity are some of the most important characteristics for any potential CMO and how you can take steps in your current position that position you for advancement to the prestigious yet challenging

B2B storytelling isn’t easy especially on a modest budget. Creating campaigns that both peak the interest of prospective customers and rally the morale of employees requires careful orchestration and a big idea. On this episode, Tungsten Network's CMO Connie O’Brien breaks down how her internal and external team built a story-driven content marketing program that filled the company's pipeline with high-quality leads. Working with multiple agency partners including Renegade LLC, Speed Communications, and Dragon Search, O'Brien also provides valuable insights on how to maximize teamwork by getting everyone pointed at the same goals and metrics. Meet the Guest Connie O’Brien is the CMO of UK-based Tungsten Network. As CMO, Connie is responsible for the Tungsten brand and ensuring the firm is at the forefront of the digital transformation of the purchase-to-pay process, with a focus on how we delight our customers through automated, scalable, dynamic and personalized experiences. Connie joined Tungsten from Affin

Think of this episode as a happy holiday greeting with just a bit of meat on the bones as Michele Fino, CMO of DoSomething.org, offers family-friendly advice on how to give back during the holiday season. Michele’s suggestions are short and sweet offering a poignant reminder that giving is a habit that can be taught and shared at an early age.

Are you hyped for the 2018 International Consumer Electronics Show? Today’s guest, Shelly Palmer (CEO of the Palmer Group), covers some of the biggest tech trends that will be shown off at the event. Palmer talks about the future of AI, illustrating how consumer interaction with products like Google Home and Amazon Alexa is expected to evolve in the near future. Meet the Guest  Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is a trusted strategic advisor to the C-Suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients. Palmer is well known as Fox 5 New York’s on-air tech expert and for his work on the Emmy-nominated television show, 

Retail is not exactly rich with turnaround stories these days but that's exactly what's happened at Pearle Vision. CMO Doug Zarkin provides a step-by-step review of how the brand has gone from stagnant to revitalized, indicated by same-store sales growth, new store openings and a jump in ranking from >100 to #24 among the best franchises to own. Through a number of small but ultimately significant changes like renaming customers to patients, employees to eye care professionals and stores to eye care centers, Pearle Vision has been able to shift the conversation from deals on glasses to professional eye care. Most significantly, Zarkin and company figured out that people who come in for eye exams are far more likely to buy glasses and become repeat customers than those that are just shopping for new glasses.   Meet the Guest Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the retail arena at

Renegade Thinkers Unite may be 50 episodes in, but we’ve only begun to scratch the surface of the many innovative marketing ideas out there. This special episode takes a unique twist; instead of asking the questions, Drew will be answering them! Marketing Today podcast host Alan Hart asks the RTU host about some of the biggest insights he’s discovered after interviewing over 200 CMOs. So buckle in and get ready to learn about Drew’s favorite renegade-inspired strategies discussed on the show.

A little tenderness goes a long way when trying to reach an audience. If you want to develop a brand message that has meaning, emotional storytelling could be the key to your next marketing campaign. As bestselling author Chris Bohjalian illustrated in Part I of this Renegade Thinkers Unite episode, storytelling is all about touching the audience on a personal level. In Part II of this episode, Bohjalian talks about the mechanics behind some of the deeply emotional themes he has communicated to his readers over the years. The author’s eloquent words are sure to inspire your marketing team, as he provides narrative advice that can help your brand convey a powerful story. Meet the Guest Chris Bohjalian is the #1 New York Times bestselling author of 20 books. His work has been translated into over 30 languages and three times become movies. His new book, The Flight Attendant, lands March 13, 2018. Bohjalian's books have been chosen as Best Books of the Year by The Washington Post, The St. Louis Post-Dispatch, Th

Marketing is all about telling stories. Who could share better storytelling insights than #1 New York Times bestselling author Chris Bohjalian who also started his career in account service at J. Walter Thomson? A character-driven novelist who imports his own emotional experiences into many of his deeply descriptive works, Bohjalian has mastered the ability to connect with his readers. The wordsmith shares his strategy for hooking in audiences and discusses his genuine approach to engaging with fans on social media. Chris Bohjalian is the #1 New York Times bestselling author of 20 books including Midwives, Sleepwalker and The Guest Room. His work has been translated into over 30 languages and three times become movies. Bohjalian's new book, The Flight Attendant, lands March 13, 2018. His books have been chosen as Best Books of the Year by The Washington Post, The St. Louis Post-Dispatch, The Hartford Courant, The Milwaukee Journal-Sentinel, Publishers Weekly, Library Journal, Kirkus Reviews, Bookpage, and Sal

Is your marketing department diverse? Does it reflect the target audience you are hoping to engage?  If not, there's a good chance your communications will fall flat and the chance of recruiting a diverse workforce in the future will be that much tougher. How then do you hire and then manage a diverse workforce and what are the key benefits of doing so? To answer these questions and more, Jennifer Brown is this week's guest on Renegade Thinkers Unite.    Jennifer Brown is an award-winning entrepreneur, dynamic speaker and diversity and inclusion expert. She is the founder, president, and CEO of Jennifer Brown Consulting (JBC), a strategic leadership and diversity consulting firm that coaches business leaders worldwide on critical issues of talent and workplace strategy. Brown is a passionate advocate for social equality who delves into the “business case for diversity” as she helps businesses foster healthier, more productive workplace cultures. With over a decade of experience consulting to Fortune 500 compa

If your own CEO is skeptical about your marketing strategy, chances are you’ll run into problems internally and externally. To operate more effectively and with the board’s full support, you need to fully understand the data and communicate it honestly. Few professionals understand the importance of the CEO-CMO relationship as well as Alan Trefler—founder, CEO, and chairman of Pegasystems. Listen now for Alan’s take on building a stronger rapport with your superiors, maintaining customer satisfaction, and working as a student of business. Alan Trefler is a visionary change-agent, innovative philanthropist, and trusted advisor to business leaders around the world.  Alan founded Pegasystems three decades ago to change how the world builds software.  In that time, Alan’s unique vision and relentless focus on client success has positively evolved the way many of the world’s leading enterprises engage with their customers. Alan’s best-seller, Build for Change, describes a new generation of customers with the unpre