Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

Norwegian Cruise Line is a leader in the travel industry and an expert in product launch marketing. Their CMO and Senior VP, Meg Lee, is Drew’s guest for this episode of Renegade Thinkers Unite. Tune in as Meg and Drew talk marketing over a glass of champagne aboard Norwegian's Bliss ship in NYC. On this episode, Meg shares her tips on how to handle product launch marketing and the benefits of having diverse channels of marketing. She touches on how she sells fun, whether it's through the smoked Texas BBQ (prepared off-ship), or the electric race car track available to guests on the ship. Overall, she talks through how she completes her main job: filling 16 huge ships with excited travellers. Don’t want to miss this entertaining and educational episode. Subscribe on Apple Podcasts - Stitcher- or Podsearch Use a variety of marketing strategies when launching a product Meg and her team at Norwegian Cruise Line recognize the importance of using many different marketing channels when preparing to launch a new shi

Jon Miller, founder and CEO of Engagio, has found success with an account based marketing strategy for his company. On this episode of Renegade Thinkers Unite, he explains what account-based marketing is and why it can change the way you approach prospective clients. He also shares practical ways you can authentically relate to company CEOs and why account-based marketing strategies are a business process, not a tech stack tool. This conversation is sure to educate and inspire, so be sure to listen! Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:14] Jon’s Renegade Rapid Fire segment [10:39] What is ABM and why should you consider this strategy? [15:10] How Jon is using ABM in practical ways at Engagio [21:45] People respond to the human touch in account-based marketing strategy [27:32] ABM is a business process, not a tech stack tool [29:26] Jon’s “two do’s and one don’t” for marketers interested in ABM Why choose an account-based marketing strategy? Jon describes account-based ma

Creating the perfect marketing promise is one of the biggest goals for CMOs. But a marketing promise without a product to back it up will not succeed. On this episode of Renegade Thinkers Unite, Drew interviews Jennifer Deutsch, CMO of Park Place Technologies - a company that specializes in third-party data center maintenance. She shares her experiences in pairing the perfect marketing message with a brand-changing product and it's an episode you don't want to miss. Jennifer shares her expert opinion on how your team can identify the “aha moment” for your brand. She and Drew also discuss how sales leads are directly connected to marketing and the importance of simple marketing. Learn from Jennifer’s recent success with marketing promises by listening to this episode. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:12] Jennifer’s diverse experience brings a high level of expertise to this episode of Renegade Thinkers Unite [2:35] Jennifer’s Renegade Rapid Fire [12:02] How did Jennife

Renaming a company is no small task. It’s even more challenging when your company is fewer than 10 years old. Marissa Aydlett, Senior Vice President of Marketing for Braze, is Drew’s guest for this episode of Renegade Thinkers Unite. They skillfully unpack the art and science of renaming a company and it’s a conversation you don’t want to miss. Marissa shares insight into challenges surrounding the renaming process and the subsequent rebranding efforts. There is power behind selecting a name and future direction for your company and it’s not something that should be tackled haphazardly. Key differences between historical, in the moment, and predictive data are also covered. Knowing how to capture these types of data and use them to your company’s advantage is one of the biggest pieces of advice Marissa has for listeners. Learn from the renaming journey Braze just completed by listening to this episode of Renegade Thinkers Unite. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:30] Dr

  Salesforce has built a company that makes the customers a top priority, and it's a big part of the brand's success. Focusing on the customers means a marketing strategy centered on having an authentic voice and encouraging interactions that feel personally relevant to the consumer. On this episode of Renegade Thinkers Unite, Salesforce CMO Simon Mulcahy shares why that trust is so critical, and how companies can put customers first in their business plan. Additionally, Simon discusses the art and science of marketing, the role artificial intelligence can play, and how GDPR and data security concerns are forcing marketers to get better. This conversation is sure to inspire, click here to listen! Subscribe on Apple Podcasts - Stitcher - or Podsearch What You’ll Learn: Don't put a product at the center of your business model Companies often make the mistake of placing their product at the center of their business model. Simon counters this mindset and explains that in the modern era, it's much easier to bu

Storytelling is an important concept, but it's often misunderstood. It is absolutely crucial for creating meaningful marketing efforts that stand out, but few B2B marketing leaders are using it to its full potential. On this special 80th episode of Renegade Thinkers Unite, Drew revisits 5 past interviews that highlight key elements of successful storytelling and its use in marketing. To hear these insights from successful story-driven marketers, click here to listen now! Subscribe on Apple Podcasts - Stitcher - or Podsearch Why you need a signature story rooted in emotion - with David Aaker of Prophet David explains that when trying to convey a message, a CMO has two options: share facts or tell stories. And facts don't work. B2B storytelling must magnify the problem, offer a solution or accentuate the outcome. This can artfully be done by combining customer testimony with just enough facts to provide a reliable level of reality. However, simply listing data and facts is a record-keeping entry - not a compell

It’s easy for B2B marketing to skew factual and dry, and it often forgets that on the receiving end of messaging and marketing, there are actual humans with senses of humor and personalities. Alex Reed, Global Marketing Director for Big Ass Fans, knows this well, and has used it to craft funny, innovative B2B marketing and branding that connects with his audience on an emotional level. In this episode of Renegade Thinkers Unite, Alex and Drew discuss the importance of using humor in marketing, share inventive ways to connect with customers, and examine why being relatable, funny, and approachable is extremely important, even if you’re an industrial-size fan manufacturing company. This conversation is loaded with helpful insights into creative marketing, click here to listen now! Subscribe on Apple Podcasts – Stitcher – or Podsearch What You’ll Learn Customer Listening Drove Big Ass Fans to Get Creative Alex shared a story of how the name went from the lackluster “HVLS Fan Company” to “Big Ass Fans”. There wa

Risk is too-often considered a dirty word in healthcare sectors. Transparency in healthcare industries is sadly uncommon. For this episode of Renegade Thinkers Unite Drew interviews a courageous thinker in healthcare that's changing the way people think about risk-taking in healthcare, CMO of HealthSparq Burt Rosen. Burt’s background in hospitality and education allowed him to see the massive gap in the healthcare industry - it’s wasn't actually about helping and connecting people. By turning his company upside down and digging into the true goal of HealthSparq, Burt has launched a movement that strives to make healthcare less confusing and more transparent. This interview will restore your faith in the healthcare system. Learn how an insatiable level of curiosity can make you successful in any industry, as well as how to know when your brand positioning has struck gold. Finally, hear the background story behind Burt’s “What’s the Fix?” conference. Burt and Drew tackle big issues on this episode and help you

Drew’s conversation with Paul Gottsegen, Executive VP and Chief Marketing/Strategy Officer of Mindtree, will provide new CMOs with a step-by-step playbook for creating the best marketing organization structure possible. Paul provides listeners with 4 best practices to follow for ultimate success in digital, content, and social marketing. Paul explains that “I’ve learned everything by making every mistake in the book.” Don’t repeat his mistakes, learn from his experiences. Those experiences have allowed him and his team to bring in over 100,000 sales pipeline leads over the past few years. The company’s stock value has quadrupled, and Mindtree has become a globally trusted brand. Learn from one of the industry’s best experts on this episode of Renegade Thinkers Unite. Listen now! Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:38] Drew’s guest introduction and why this episode is a playbook for marketing organization structure [4:45] Paul’s biggest challenges as a new CMO and how he

When you think of Lucidchart, you probably think of the massively popular "doggo meme videos." These viral marketing campaigns are the result of Lucidchart taking risks and creating a culture of experimentation within their company. What started out as a simple idea from a team engineer has morphed into a global campaign that introduced Lucidchart to hundreds of thousands of new viewers. On this entertaining and educational episode of Renegade Thinkers Unite, Drew and Lucidchart’s CMO, Nathan Rawlings, discuss the 3 major ideas behind a viral marketing campaign. Throughout the conversation, they discuss how the "doggo meme videos” became a staple in Lucidchart’s marketing portfolio. Don’t miss the conversation behind why your website must be rock solid before launching into a campaign strategy and how to effectively track the impacts of a digital marketing campaign. This podcast episode will leave you laughing and inspired - it’s one you don’t want to miss. Subscribe on Apple Podcasts - Stitcher- or Podsearch

Marketo’s bold marketing strategies are well known across the marketing industry. For this episode of Renegade Thinkers Unite, Drew interviews their CMO, Sarah Kennedy. He also introduces a new segment on the podcast, Renegade Rapid Fire, where listeners can get to know Sarah in an informative and engaging Q & A session. Discover her best advice for CMOs, why she chose a career in marketing and her recommendation for a book that will renew your courageous marketing spirit. Sarah left a 10-year tenure at a previous company and lept into a five-month interview process at Marketo in order to diversify her experiences and pursue bold marketing. She is passionate about building an empowered and talented team as well as removing the shackles of perfectionism that plague the marketing industry. You don’t want to miss the insights Sarah brings from Marketo into this episode of Renegade Thinkers Unite. Discover why CMOs should be called to lead with conviction and the critical importance of risk-taking and experim

Few companies have mastered the art of channeling creative energy through a focused rebranding effort better than Dropbox. On this episode of Renegade Thinkers Unite, Drew interviews CMO of Dropbox Carolyn Feinstein. Their shared love of creative energy and authentic storytelling makes for a podcast episode you don’t want to miss. Carolyn discusses her passion for connecting deeply with consumers through stories as well as why Dropbox chose to “fix something that wasn’t broken” all on this episode. Be sure to listen to discover how Carolyn’s team shifted the market’s perspective about the well-loved company and its offerings. With over half a billion worldwide users, Dropbox is among the best for workflow technology companies. Their ability to roll out massive internal changes while simultaneously conveying the right story to loyal consumers is encouraging. Hear all about the challenges tackled, lessons learned, and joyful successes on this episode of Renegade Thinkers Unite Subscribe on Apple Podcasts - Stit

Predictive analytics in marketing is going to revolutionize the way CMOs and marketing teams do business. On this stimulating episode of Renegade Thinkers Unite, Drew interviews James Regan, CMO and co-founder of MRP. James and his company are greeting predictive analytics with excitement and ingenuity. He shares why your company should be doing the same on this episode. This technology, combined with artificial intelligence (AI), is not something to be feared, contrary to what Hollywood may lead us to believe. For a full explanation of this exciting new technology, why predictive analytics is NOT the death of big brand ideas and company storytelling, and how to start integrating this idea into your company, be sure to listen to this conversation. Predictive analytics in marketing is something everyone needs to hear. Don’t be left behind, and give this podcast your full attention. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:29] Drew tracks down an expert in the field of predicti

In this second installation of Drew’s interview with Eric Eden, CMO of Receipt Bank, they discuss additional strategies to improve your marketing technology stack. Be sure to listen to part 1 of this conversation on episode 71 of Renegade Thinkers Unite. After securing a budget and receiving buy-in from company leadership teams, selecting the right pieces to add to your marketing technology stack is the next big step.

When Drew recently asked a crowd of CMOs how much revenue marketing should directly generate, most said 5-15%. However, Eric Eden, expert CMO of Receipt Bank, claimed that marketing should be a company’s main revenue generator, bringing in 80% of all sales. This uncommon point of view is explained and detailed on this episode of Renegade Thinkers Unite. Eric and Drew talk through the first two main steps of how to turn your marketing efforts into a revenue machine. They discuss the importance of having a solid foundation marketing technology stack, all of the details behind why evidence-based marketing is the norm, and how to secure a substantial marketing budget for your team. Don’t miss part two of this interview on the next episode of Renegade Thinkers Unite. You’ll learn a lot from part one of this conversation, so give it your full attention. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:29] Drew introduces his guest for this episode, Eric Eden [3:05] How to lay the foundatio

David Aaker, known as “Father of Modern Branding,” discusses the idea of B2B brand storytelling and being able to convey engaging messages on this episode of Renegade Thinkers Unite hosted by Drew Neisser. As the Vice Chairman of marketing consultant giant Prophet and renowned author, David has decades of experience in reinventing the way a company shares its brand message. He explains to Drew the importance of balancing hard facts with emotions as well as emphasizes the importance of becoming a brand other companies want to be associated with. David also shares multiple personal stories that validate the importance of being a stellar brand storyteller. You don’t want to miss his explanation of how both T-Mobile and Barclay turned their companies around through brand storytelling. David’s expertise will revolutionize your company’s way of conveying messages, so be sure to give this episode your full attention. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:30] Drew introduces his g

In order to achieve storytelling marketing success, CMOs have to be willing to take risks. Even with all of the data and metrics available to evaluate, sometimes the best ideas come directly from human intuition. On this episode of Renegade Thinkers Unite, Drew interviews Rich Kylberg, Vice President of Corporate Marketing and Communications at Arrow Electronics. Arrow is a $24 billion global supplier for a wide array of technology and products, and Rich has helped them break into new ways of communicating internally and externally. Throughout this podcast, Rich explains how his background in literature allows him to see marketing campaigns in new ways and why casting a vision internally is needed before you can communicate identity externally. Arrow’s groundbreaking SAM vehicle technology is revolutionizing many industries, and you’ll be inspired by Rich’s explanation of this pursuit. Their conversation is a perfect mix of marketing knowledge and inspiration - you don’t want to miss it. Subscribe on Apple P

The term “marketing risks” is not often heard in the financial technology industry, but Adi Bachar-Reske, Global Head of Marketing at Provenir, is making it commonplace. She has overturned the company’s communication strategies and is sharing her insights on this episode of Renegade Thinkers Unite. In her conversation with Drew, Adi explains how Provenir went from using a third-party communication distribution company to handling all of their press releases and supporting content themselves. She also fully explains why Provenir seeks to help financial lenders make better, faster decisions. Taking marketing risks is one way to ensure your company stands out from the competition, even though it takes courage as a CMO. Drew shares his top four qualities for entrepreneurs as well as why you should avoid too many micro-campaigns all on this episode. You’ll enjoy Drew and Adi’s conversation, and it’ll leave you thinking, so be sure to listen. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [

  Developing a marketing vision through company-wide orchestration will allow you create more value while streamlining work. In today’s accelerated world, both customers and businesses want to spend less time on logistics and more time actually making a difference in their markets. DocuSign is one of the top businesses doing just that - allowing work to happen faster for over 200 million users across 188 countries. On this episode of Renegade Thinkers Unite, Drew interviews Scott Olrich, the Chief Strategy and Marketing Officer for DocuSign. They discuss exactly what orchestration means in terms of B2B marketing environments, how to sell a marketing vision, and why courageous decision making should be a part of any CMO job description. Scott is behind some of the biggest changes at DocuSign, rated as the 22nd best place to work in 2018 by Glassdoor. He shares his expertise with Drew in this interview and explains why ultimate orchestration will set you apart from your competitors in an exciting new way. To he

It’s always fun to talk with someone who is on the cutting edge of their industry. And when that industry is something as significant to the global economy as banking, it gets even more interesting. On this episode, you’ll hear my conversation with Martin Häring, CMO of a newly formed company Finastra. Finastra is actually the result of a merger between two existing powerhouses in the banking technology industry - Misys and D+H. In our conversation, Martin highlights the particular challenges faced in bringing two well-known and highly-respected companies together with an eye to maintaining the reputation and specialization of each but forging something altogether different and exciting at the same time. As Chief Marketing Officer, for Finastra, Martin is responsible for marketing on a global scale. He first joined the team at Misys in October 2013 and is part of the Executive Team at the newly formed company. He’s excited not only because the company is a big player in the banking industry but more so by its