Maximize Your Social With Neal Schaffer

We've been hearing for some time that Artificial Intelligence (AI) will change not only the way we do business but society as well.The truth is, marketers have already started to use AI, many time without knowing it. This is because many tools are already including AI algorithms in their analytics, such as the social media analytics tool Social Insider.Lately there has been a lot of buzz around using AI to actually create content. How far have these platforms come? Listen in as I literally tell you what AI-generated content sounds like so you can come to your own conclusion as to if and how you decide to leverage the technology for yourself. AI Tools Mentioned: (affiliate links)Jasper: https://nealschaffer.com/jasperFrase: https://nealschaffer.com/fraseKey Highlights [02:38] What AI Can Do for Us[02:54] Frase Tool[03:34] AI Tools for SEO and Content Marketing[05:06] The Potentials When Leveraging Tools[05:47] Explain It to a Child Template[07:26] Content Improver Tool[10:59] Blog Post Intro Paragraph[11:

Are you looking for creative angles to your Instagram marketing?Today's guest, Author of Blogging on Instagram, Terri Nakamura, will introduce you to a refreshingly unique way of looking at the platform that will spark some new creative ideas for your own Instagram marketing.You don't have to start a blog to be successful on Instagram, but following Terri's advice will undoubtedly help improve your Twitter marketing game!Key Highlights[02:44] Introduction of Podcast Guest, Terri Nakamura[06:36] Who is Terri?[11:21] Why and How Terri Started Blogging on Instagram[12:17] Courses Terri Took in Digital Marketing[14:48] Why Terri Wrote a Book[17:57] How Terri Found Her Publisher[25:04] The Value of Publisher[27:07] The Route Terri Took[33:06] Evolving Blogging for Instagram to Book[36:52] Terri's Advice to Those Who Take Advantage of Instagram as a Blogging Platform[39:17] "Make EveryEmail a Love Letter"[40:16] Impact of Instagram on Developing Relationships[42:27] How to get the most

Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas.Listen in for some tangible and actionable LinkedIn profile advice!Key Highlights [02:23] LinkedIn Profile Completeness[03:30] Social Selling Index[04:09] What Social Selling Index Does?[05:21] My 100 Point System[07:26] Searching for People[08:00] Top 10 Areas Where Majority of Professionals Underperform[08:55] Personalized URL[11:15] Creator Mode[15:10] Featured Section[16:31] Past Company Experience[20:29] Concept of Waiting[21:44] Volunteering/Organizations[24:03] 5 First Priority Areas[24:16] Professional Summary[26:20] Write Your Professional Summary in First Person[28:31] Publish More Content on Linkedin![31:09] Current Company Experience[31:59] Gain Recommendations[33:27] SummaryNotable QuotesI'm finding that a majority of employees, and these are generally primarily sales-

Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business?This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about.By the end of this conversation you will:Understand B2B leads: from the buyer persona to the user intent.Learn how to create a cohesive content marketing strategy that drives leads.Learn the differences amongst the top 5 strategies: Lead magnet, Free tools, Original research, Case studies, Newsletter.Key Highlights[01:37] Introduction of Podcast Guest, Jeff Baker[02:43] Jeff's Journey to Digital Marketing[05:32] What is SEO?[09:30] Should I Create Content Using AI?[15:10] Looking At Search Intent and Buyer Persona[19:13] The Importance of Adding Value to Your Audience[19:35] Why Blogs Exist?[20:07] Selling by Teaching[22:51] What is a Lead Magnet?[23:00] Five Strategies to Lead Magnet[27:02] One of the Best Lead Magne

I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World,  annual convention. Working with realtors I have realized 2 truths:They are entrepreneurs and need to build their own business like any other business ownerLike most entrepreneurs, a lot of them simply don't have the time and/or resource to consistently show up on social mediaWhile there are some EXTREMELY savvy real estate pros when it comes to social media, from a numbers perspective, my experience is that an overwhelming majority are still looking for the magic bullet to help them gain value from social media, where they know they need to be more often.Whether or not you are in social media, I am hoping this message resonates with you as well!With that in mind, in this episode I share with you a simple formula to give you some boundaries yet concrete guidance to make the most of social media marketing in the smallest amount of time necessary.I hope this inspires YOU to

Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results.What should your business do to measure your digital marketing ads ROI in a non-trackable world?This is the topic of an informative interview I had with Elijah Kirsch, CEO and Founder of Zonder Marketing and also one of the leading consultants at Mayple Marketing Solutions.Some of the things we discussed include:How to understand the current digital and social media advertising situation and further push for privacy and its impact on your advertisingLearn how to measure ROI through a variety of A/B testing methodsDiscover "hidden" ROI measurements in your dataKey Highlights[02:42] Introduction of Podcast Guest, Elijah Kirsch[04:42] Elijah's Journ

Twitter is an often forgotten about but potentially extremely powerful option for your social media marketing.What impact can Twitter have on your marketing? What businesses should utilize it? And how to go about best using it?Find out all you want to know about Twitter marketing on this episode of the Your Digital Marketing Coach podcast!Key Highlights[05:13] Why I Invest Time and Energy On Twitter[07:08] Twitter as A Great Discovery Tool for News[07:48] The Magic of Twitter[08:33] The Value of Twitter[09:08] Importance of Twitter Ads[10:23] Connecting and Engaging Is Easy On Twitter[11:52] Twitter's Content[13:48] Share Natively![16:04] Hidden Engagement[16:32] Things You Can Do To Start A Conversation[17:23] Why It Is Easier Develop Relationships On Twitter[19:04] SummaryNotable QuotesNow, a lot of us marketers publish a lot to Twitter. And we tend to use tools to do that. And when you use a tool on a platform, you sort of lose touch with the reality of the platform. And I definitely realize that with

Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers?Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer marketing space, Markerly. We go deep into what makes TikTok such an appealing venue for influencer marketing, including:Why TikTok is the place to be for young people.Why it's more engaging than any of the incumbents.The amazing value you can get working with TikTokers and how competitive their ad platform is for brands.Key Highlights[02:07] Introduction of Podcast Guest, Justin Kline[05:03] How Justin Get Into Influencer Marketing[07:26] Transitioning From Social Network to Influencer Marketing[10:26] The Growth of Tiktok Over The Last Years[13:10] Changes in Tiktok Demographics[14:53] The Rise of Tiktok During Pandemic[18:00] What Makes Tiktok Special?[20:03]

How powerful can LinkedIn be for your marketing?And what might you be missing out on that is relevant for LinkedIn in 2022?I have written 2 books on LinkedIn, and more recently have written a free ebook, Maximizing LinkedIn for Business, that I try to update every year according to the latest trends of LinkedIn and features it offers.I just came out with my latest version of the free ebook, Maximizing LinkedIn for Business, which is now available for immediate download here: https://nealschaffer.com/maximizing-linkedin-for-business/Learn what the latest LinkedIn features that I recommend you focus on are in this episode of the Your Digital Marketing Coach podcast.Key Highlights[00:16] My Definitive Guide to Email Marketing Ebook[07:17] LinkedIn Can Deliver Results[10:08] My LinkedIn Data Points[14:30] Main Newest Features of LinkedIn[14:46] Freebies On My Website![15:24] First Thing I Would Prioritize Now On LinkedIn[16:22] Generating Emotional Connection[18:24] Featured Section[20:44] Visuals Attract![22:14]

I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seeing how it is a trending buzzword these days, I wanted to invite on an old friend to give us his perspective, as he is literally launching the first event around the Creator Economy called the Creator Economy Expo (go here for a $150 discount: https://nealschaffer.com/cex)And this guest, Joe Pulizzi, founder of Content Marketing World, knows something both about content marketing and launching and running successful events.Listen in to learn Joe's perspective on where things have gone with content marketing and where they are heading with the Creator Economy. We covered a LOT of ground on this podcast, even touching upon the metaverse / Web 3.0 and NFTs.If you want to understand the future of social media marketing, you'll want to listen to the end!Key Highlights [01:29] Introduction of Podcast Guest, Joe Pulizzi[04:19] Evolution From Content Marketing t

If you are not building out an email list, you are leaving money on the table.And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table.Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my new free ebook to help you understand best practices in how to "do" email marketing right.Download my free ebook, The Definitive Guide to Email Marketing, here:https://nealschaffer.com/email-marketing-guide/Key Highlights[01:54] Introduction to My Newsletter[03:04] What I Realized About Influencer Marketing[04:34] My First Ebook On Email Marketing[05:18] How Email Marketing Benefit Your Business[05:25] Choosing the Right Email Marketing Software[07:17] Why You Have To Build An Email List[07:46] Email Marketing ROI Example[09:11] Another Data Point[09:35] How To Know the ROI of What You're Doing[12:06] Podcast Data Points[12:42] How to Engage and Build Rel

Every year we come out saying that this is the year of video. Seems that way doesn't it?Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do.I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content marketing expert and Founder and CEO of Centerpost Media.We discussed:Understanding the power that video can have for your marketing.Did you know, for instance, that 64% of internet users are more likely to buy a product after watching a video?How to create the perfect video.If budget allows, hire a professional to help you with videos, but if you are going to produce the videos yourself, there's a LOT to consider.How to best use your videos on social mediaand more!Needless to say if you are trying to play catch up with video, this episode is for you!Key Highlights [01:35] Introduction of Podcast Guest, Scott Miller[06:48] Why We Need To Focus On

Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value.Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the tables are turning against businesses in all of digital media.I want to share with you what I have learned over the last two years of post-COVID digital marketing and why the creator economy will continue to eat into the mindshare that businesses have had in digital marketing.Once you understand this, even if you are a business there is still a way to gain mindshare and compete with content creators.The secret is the one thing that this episode is all about, and you'll have to listen in to find out what it is and the various examples I use to help you see the light!Key Highlights[01:26] Why I Keep Going[03:03] My Library of Content Around Influencer Marketing[03:

Today I have a special guest who is also an influencer marketing expert discussing the past and future trends of influencer marketing. P.J. Leimgruber is the founder of one of the leading influencer marketing platforms, NeoReach, and he most recently founded the Clash App.He developed this new app because he feels that the existing brand deal system that is prominent in influencer marketing is broken. That's why PJ recently joined forces with former Vine sensation, Brendon McNerney, to launch Clash, a short-form video app with built-in creator monetization tools, to solve the problem, and provide the infrastructure necessary to create a more sustainable brand-deal ecosystem.Some of the things we discussed include:How social media user behavior is changing going into 2022, and why that's a good thing (creating more authentic interactions, building off of connections to niche audiences and devoted fanbases)How brands can leverage "microtransactions" and tools like Clash drops to connect with

With all of the changes that society, technology, and social media undergoes at a frenzied pace, have you taken a step back to analyze your results from the previous year and use that insight to pivot your digital marketing strategy?This podcast provides you a living example of how I balance my own digital marketing channels, what I learn from the data, and how I plan on applying it to all of my digital marketing this year.I hope this episode both inspires you and provides you with a concrete example to help you truly Maximize Your Digital (and Social, of course!)Key Highlights[02:34] A Little Personal Story[08:06] How to Pivot Your Digital Marketing Strategy For 2022[10:04] Looking At The Output in 2021 [11:26] Blogging As Part of R&D[12:33] My YouTube Output[13:44] My Podcast Output[14:52] Rebranding My Podcast[15:45] My Email Marketing Output[17:05] The Big Three Areas of Digital Marketing[17:53] Initial Results for my Blogging[19:40] Initial Results for my YouTube[20:07] Initial Results for my Podcast

One of the benefits of content marketing is in generating thought leadership, but how exactly does it work?This episode will go deep into content marketing, content syndication, traditional media, and how all of it can be leveraged to yield thought leadership. Specifically we will focus in on these 3 points:1. Thought leadership requires a deliberate strategy Associations and nonprofits are authorities on the industries, professions and issues/causes they represent. Association and nonprofit leaders naturally have deep expertise to share. But thought leadership doesn’t just “happen.” This should be supported by a thought leadership strategy - to media, policymakers, members, prospects, donors, etc. 2. Thought leadership involves multiple tactics - but brings many benefits: There is no one way to do thought leadership. Some campaigns are directed more towards policymakers, others towards consumer media, others towards donors. Thought leadership spans speaking engagements, blogging, video, social media, by-line

As we enter 2022,  are you looking for some new inspiration for your digital marketing? If so, this is the episode for you!Join me as I give you my suggestions on which 10 channels you should consider launching, or if you are already active but not getting the results you need, relaunching in 2022.Specifically, these 10 things that I discuss in detail on this podcast are:TikTokShortForm VideoYouTube ChannelPodcastPinterestBlogEmail ListMembership CommunityWorkshopCourseKey Highlights [03:22] First Area I Recommend To Invest: TikTok[04:33] How To Launch TikTok Channel[06:07] Looking At The Patterns And Formats[07:10] Type Of Content To Launch In 2022[07:43] The Importance Of Storytelling[10:07] The Third Channel To Launch Or Relaunch[11:00] Type Of Content To Create For YouTube[12:10] Developing Your Own Podcast[13:51] How You Should Think Of Your Podcast[16:00] Fifth Channel To Invest To Pinterest[18:07] Why You Should Be Blogging[19:08] Number 7: Email Marketing[20:44] Develop A Membership Community[21:36] M

Welcome to 2022!After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year?This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends.Specifically, these 10 things that I discuss in detail on this podcast are:Blog Content / SEOLong-Form Lead Generation ContentEmail Marketing / Marketing AutomationLong-Form Video ContentShort-Form Video ContentInfluencer CollaborationsEmployee AdvocacyCustomers and Customer ExperiencePeopleEducationKey Highlights [02:55] First Thing To Invest Your Marketing Budget In 2022[04:24] Ways To Be Resourceful On Your Blog[05:08] Why Search Intent Is Critical[06:13] Second Thing To Invest To[07:45] Third Area: Email Marketing/Automation[09:42] Email Marketing Tools[10:11] Fourth Things To Invest Your Marketing Budget[12:10] Should You Invest On Tiktok?[14:27] The Benefit Of Collaboratin

In The Age of Influence, I talk about how leveraging influencers is the best way to incite word of mouth in social media if you don't have a large fanbase.What Mike Baddeley did for his brand Passchier is a case study that you can learn from as to how to go about doing this.We're not talking about randomly paying random influencers with large followings to talk about you. We're talking about strategically building relationships with those that will probably be interested in your product or service and gifting them product to kickstart things.It is an approach that many startups use with success, so listen in to how Mike has used this strategy to literally help build his business.Key Highlights[03:38] Introduction of Podcast Guest, Mike Baddeley[06:26] How Mike Started Passchier [08:52] How Mike Promoted His Products[12:08] The Marketing Technique Mike Did To Spread The Word About Handlebars[13:10] How Mike Find Influencers[14:51] The Problem Of Finding Relevant Influencers[16:24] Sustainability

While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy."So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators?Listen in to understand the historical perspective of the creator economy, and how the pendulum is swinging more in the favor of creators in this Age of Influence.Key Highlights [05:16] The Creator Economy And Its Relationship To Influencer Marketing[07:19] The Golden Era Of Influencer Marketing[10:19] How Content Creators Leverage Advertisements As Main Revenue Sources[10:34] Other Revenue Sources That Content Creators Have[11:34] Social Media Networks As Potential Revenue Source[13:55] What Does Creator Economy Mean For Influencer Marketers?[15:20] How Creator Economy Brings Transparency and Authenticity In Influencer Marketing[16:37] Start Creating Content Now![17:46] SummaryNotable QuotesYou cannot beco