Maximize Your Social With Neal Schaffer

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy.Yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is,  AI possesses the power to change everything.If you're in marketing, you need to invest in better understanding AI. Begin with this interview with Paul Roetzer, author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business.Key Highlights[02:17] Introduction of Podcast Guest, Paul Roetzer[03:50] How Paul Start Getting Interested in AI and Marketing[06:10] What is Quantum Computing[08:05] Individual Use Case for AI[11:53] What You Can Do to Leverage AI[14:02] AI Tools in Marketing, Sales, and Influencer Marketing[16:57] Leveraging Anonymous Data Across Clients[19:57] 3 Areas That You Should Start Focusing[23:47] The Pitfalls of Marketers With AI Technology[28:36] Final Advice[29:40] Connect with PaulNotable QuotesI mean, yeah, AI is language. It is vision technolo

A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement.What gets lost in the conversation is the fundamental role and importance that marketing data SHOULD play in your marketing strategy.It's simple: The more data you have, the more effective your marketing will be.If you don't have enough data, it is worth investing in acquiring it.This is a short and sweet episode but I wanted to inspire you to put emphasis on data in your marketing.Key Highlights [02:49] Why Everything You Do Should Be Data-Driven As Possible[03:43] My First Experience With Understanding How Powerful Data Can Be[05:04] You Need to Experiment More[07:48] Be Aggressive in Getting the Data[08:44] How Data Can Help You Make Informed Decisions[09:15] I Encourage You to Spend A Little Money in Terms You Can Get More DataNotable QuotesBut we talk about in marketing a data driven strategy, I believe that everything we do should be as data driven as possible. Obviously, it's hard

Email marketing has been shown time and time again to have the highest ROI of any digital marketing channel, yet many businesses and entrepreneurs do not prioritize it as much as they should.And there are those that do email marketing just to go through the motion without doing it in a strategic way and then wondering why there is no ROI or how to measure it.If you are in either of these boats, you will get A LOT out of this interview with Bobby Klinck, author of Email Marketing That Doesn't Suck, who will school you on everything you wanted to know about email marketing in this episode!Key Highlights[02:12] Introduction of Podcast Guest, Bobby Klinck[05:50] How Bobby Began Using Email Marketing[11:05] Shifting from Legal Industry to Marketing[17:13] How Bobby Finds Stories to Tell[17:58] Why Stories Are Powerful[22:00] How to Know If the Email is Impacting the Business In A Positive Way?[29:31] Why Email Is Stil the Best Platform[33:12] The CATCH Framework[39:15] Nurturer to Welcome[40:26] What Made Bob

In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated. One of the most powerful methods of climbing up the search engine rankings is the acquisition of backlinks.But how does one get backlinks? And are the more links the merrier?I believe that the SEO industry - or at least many companies offering SEO services - assume that the more the better, and they base the value of a link on the "domain authority" of the website. This is similar to valuing influencers just by the number of followers.Are many companies flat out doing SEO wrong? Here's my take - would love to hear what you think.Key Highlights[02:11] My New Mission Statement[05:20] Why SEO Is Important?[06:05] How Does Library of Content Help Your Business?[07:33] Off-page SEO[08:49] Will Content Alone Get You Ranked?[10:05] Critical Things to SEO[11:36] How Does Google Know Authority On Sites?[13:11] SEO Backlinks[13:26] Ways to Build Backlinks[18:48] Importance of Relevance[20:07] Only Get Backlink

If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you.Kate Ahl is the undisputed Queen of Pinterest marketing. In this episode she shares with us everything you need to know about the why and how of Pinterest marketing.Key Highlights[03:09] Introduction to Podcast Guest, Kate Ahl[05:33] How Kate Started on Pinterest[07:12] Special Characteristic of an Average Pinner[09:33] Companies That Would Best be Served by Pinterest[13:11] Understanding Pinterest Analytics[14:14] The First Steps You Should Do With Pinterest[15:33] Pinterest Guided Search[16:09] Pinterest Lens[18:28] What Makes Some Pinterest Accounts More Successful than Others?[22:51] Pinterest Image Trick[24:16] Pin Formats[29:33] My Pinterest Data[32:05] Why You Should Advertise on Pinterest[35:13] What to Look Out for on Pinterest in the Upcoming Months[42:12] Connect with KateNotable QuotesPinterest is a great informer of purchases.But oftentimes, what people fail

Welcome to Web3!I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help

Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today.Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when a sale is made on a 24/7 basis.Furthermore, there are a plethora of other "halo effect" benefits from this type of partnership marketing.Intrigued? Learn all about partnership from co-author, Matt Wool, who wrote the book on partnership marketing, Moving to Outcomes, and is also the CEO of the leading partnership marketing firm Acceleration Partners.Key Highlights[02:21] Introduction to the Podcast Guest, Matt Wool[03:42] How Matt Got Into Marketing and Writing Book[06:48] The Issues Matt Found With Affiliate Marketing[10:47] The Emergence of Influencer and Creator Economy[14:30] Affiliations on NFTs and Cryptocurrencies[16:57] What Prompted Matt to Write t

Can you summarize your current marketing program in a 30-second elevator pitch?And if you could what would it include?This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers!You are guaranteed to look at your marketing in a different way after listening to this episode...Key Highlights[01:54] What is a High School Shark Tank Competition[04:38] The Gaps Between Digital Marketing Resources and Materials[05:32] The Approach to Determining a Product to Sell[06:30] Some Compelling Presentations and Projects in the Competition[07:35] The Stages of Funnel[08:16] Stages of Funnel That Were Common From All Pitches[10:01] How Should We Do Influencer Marketing?[10:36] Leveraging UGC To Gain Credibility[10:47] Where Influence Becomes Important[11:58] The Biggest No-Brainer For Marketing Today[12:54] An Example of Simple Lead Magnet Equation[15:01] Do Your Own Shark Tank[15:36] The Component that H

Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency.Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company.Think Hubspot - they "own" the term for inbound marketing.If you want to achieve similar results for your company, you'll want to listen in to this interview.Key Highlights[01:24] Introduction of Podcast Guest, Mark Raffan[03:00] How Mark Got Into Content Marketing[08:04] What Does Establishing Your Own Category Means?[13:30] Importance of Content Marketing in Establishing Own Category[14:36] Create Quality Content[17:00] Timeline and Strategies for Establishing Category[21:01] Don't Forget About the Traditional Pieces[22:38] Difference between Content Marketing Agency from an SEO Agency[24:32] How to Structure Overall Strategy and Choosing the Platform to Post Content OnNotable Quo

Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this?Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging going forward.The resource that I mention in the episode, my newest free book, The Definitive Guide to Guest Blogging: The Most Effective Link Building Strategy, can be downloaded here: https://nealschaffer.com/guest-blogging-guide/Key Highlights[03:07] My First Guest Blogger[05:54] The Power of Guest Blogging[06:33] Why Relevance is Important[07:30] Guest Blogging Survey Statistics[08:27] My Newest Ebook: The Definitive Guide to Guest Blogging[09:20] Relationship Building With Those that Have Influence[10:35] Example of an Influence[12:51] Influence of Blogs or Blogging[14:36] How Guest Blogging Can Nurture Positive Relationship[15:37] Best Practice for Link

Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget?If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light!Key Highlights[02:19] Introduction of Podcast Guest, Eli Schwartz[03:38] How Eli Got Into SEO[06:45] Going Beyond Keywords[10:10] How to Identify SEO Opportunities[14:23] Types of B2B Companies that Best Fit SEO[19:03] Eli's Definition of Investing[22:17] Productled SEO[24:19] Example of Succesful Businesses[28:27] Programmility and Scalability[29:56] Things People Overlook SEO[34:12] Smarter AI in SEO][35:26] Final Advice[37:43] Connect with EliNotable QuotesI think the idea is in the idea for all marketing, social media, SEO, paid media, brand media is users, you want to sell someth

We've been hearing for some time that Artificial Intelligence (AI) will change not only the way we do business but society as well.The truth is, marketers have already started to use AI, many time without knowing it. This is because many tools are already including AI algorithms in their analytics, such as the social media analytics tool Social Insider.Lately there has been a lot of buzz around using AI to actually create content. How far have these platforms come? Listen in as I literally tell you what AI-generated content sounds like so you can come to your own conclusion as to if and how you decide to leverage the technology for yourself. AI Tools Mentioned: (affiliate links)Jasper: https://nealschaffer.com/jasperFrase: https://nealschaffer.com/fraseKey Highlights [02:38] What AI Can Do for Us[02:54] Frase Tool[03:34] AI Tools for SEO and Content Marketing[05:06] The Potentials When Leveraging Tools[05:47] Explain It to a Child Template[07:26] Content Improver Tool[10:59] Blog Post Intro Paragraph[11:

Are you looking for creative angles to your Instagram marketing?Today's guest, Author of Blogging on Instagram, Terri Nakamura, will introduce you to a refreshingly unique way of looking at the platform that will spark some new creative ideas for your own Instagram marketing.You don't have to start a blog to be successful on Instagram, but following Terri's advice will undoubtedly help improve your Twitter marketing game!Key Highlights[02:44] Introduction of Podcast Guest, Terri Nakamura[06:36] Who is Terri?[11:21] Why and How Terri Started Blogging on Instagram[12:17] Courses Terri Took in Digital Marketing[14:48] Why Terri Wrote a Book[17:57] How Terri Found Her Publisher[25:04] The Value of Publisher[27:07] The Route Terri Took[33:06] Evolving Blogging for Instagram to Book[36:52] Terri's Advice to Those Who Take Advantage of Instagram as a Blogging Platform[39:17] "Make EveryEmail a Love Letter"[40:16] Impact of Instagram on Developing Relationships[42:27] How to get the most

Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas.Listen in for some tangible and actionable LinkedIn profile advice!Key Highlights [02:23] LinkedIn Profile Completeness[03:30] Social Selling Index[04:09] What Social Selling Index Does?[05:21] My 100 Point System[07:26] Searching for People[08:00] Top 10 Areas Where Majority of Professionals Underperform[08:55] Personalized URL[11:15] Creator Mode[15:10] Featured Section[16:31] Past Company Experience[20:29] Concept of Waiting[21:44] Volunteering/Organizations[24:03] 5 First Priority Areas[24:16] Professional Summary[26:20] Write Your Professional Summary in First Person[28:31] Publish More Content on Linkedin![31:09] Current Company Experience[31:59] Gain Recommendations[33:27] SummaryNotable QuotesI'm finding that a majority of employees, and these are generally primarily sales-

Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business?This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about.By the end of this conversation you will:Understand B2B leads: from the buyer persona to the user intent.Learn how to create a cohesive content marketing strategy that drives leads.Learn the differences amongst the top 5 strategies: Lead magnet, Free tools, Original research, Case studies, Newsletter.Key Highlights[01:37] Introduction of Podcast Guest, Jeff Baker[02:43] Jeff's Journey to Digital Marketing[05:32] What is SEO?[09:30] Should I Create Content Using AI?[15:10] Looking At Search Intent and Buyer Persona[19:13] The Importance of Adding Value to Your Audience[19:35] Why Blogs Exist?[20:07] Selling by Teaching[22:51] What is a Lead Magnet?[23:00] Five Strategies to Lead Magnet[27:02] One of the Best Lead Magne

I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World,  annual convention. Working with realtors I have realized 2 truths:They are entrepreneurs and need to build their own business like any other business ownerLike most entrepreneurs, a lot of them simply don't have the time and/or resource to consistently show up on social mediaWhile there are some EXTREMELY savvy real estate pros when it comes to social media, from a numbers perspective, my experience is that an overwhelming majority are still looking for the magic bullet to help them gain value from social media, where they know they need to be more often.Whether or not you are in social media, I am hoping this message resonates with you as well!With that in mind, in this episode I share with you a simple formula to give you some boundaries yet concrete guidance to make the most of social media marketing in the smallest amount of time necessary.I hope this inspires YOU to

Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results.What should your business do to measure your digital marketing ads ROI in a non-trackable world?This is the topic of an informative interview I had with Elijah Kirsch, CEO and Founder of Zonder Marketing and also one of the leading consultants at Mayple Marketing Solutions.Some of the things we discussed include:How to understand the current digital and social media advertising situation and further push for privacy and its impact on your advertisingLearn how to measure ROI through a variety of A/B testing methodsDiscover "hidden" ROI measurements in your dataKey Highlights[02:42] Introduction of Podcast Guest, Elijah Kirsch[04:42] Elijah's Journ

Twitter is an often forgotten about but potentially extremely powerful option for your social media marketing.What impact can Twitter have on your marketing? What businesses should utilize it? And how to go about best using it?Find out all you want to know about Twitter marketing on this episode of the Your Digital Marketing Coach podcast!Key Highlights[05:13] Why I Invest Time and Energy On Twitter[07:08] Twitter as A Great Discovery Tool for News[07:48] The Magic of Twitter[08:33] The Value of Twitter[09:08] Importance of Twitter Ads[10:23] Connecting and Engaging Is Easy On Twitter[11:52] Twitter's Content[13:48] Share Natively![16:04] Hidden Engagement[16:32] Things You Can Do To Start A Conversation[17:23] Why It Is Easier Develop Relationships On Twitter[19:04] SummaryNotable QuotesNow, a lot of us marketers publish a lot to Twitter. And we tend to use tools to do that. And when you use a tool on a platform, you sort of lose touch with the reality of the platform. And I definitely realize that with

Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers?Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer marketing space, Markerly. We go deep into what makes TikTok such an appealing venue for influencer marketing, including:Why TikTok is the place to be for young people.Why it's more engaging than any of the incumbents.The amazing value you can get working with TikTokers and how competitive their ad platform is for brands.Key Highlights[02:07] Introduction of Podcast Guest, Justin Kline[05:03] How Justin Get Into Influencer Marketing[07:26] Transitioning From Social Network to Influencer Marketing[10:26] The Growth of Tiktok Over The Last Years[13:10] Changes in Tiktok Demographics[14:53] The Rise of Tiktok During Pandemic[18:00] What Makes Tiktok Special?[20:03]

How powerful can LinkedIn be for your marketing?And what might you be missing out on that is relevant for LinkedIn in 2022?I have written 2 books on LinkedIn, and more recently have written a free ebook, Maximizing LinkedIn for Business, that I try to update every year according to the latest trends of LinkedIn and features it offers.I just came out with my latest version of the free ebook, Maximizing LinkedIn for Business, which is now available for immediate download here: https://nealschaffer.com/maximizing-linkedin-for-business/Learn what the latest LinkedIn features that I recommend you focus on are in this episode of the Your Digital Marketing Coach podcast.Key Highlights[00:16] My Definitive Guide to Email Marketing Ebook[07:17] LinkedIn Can Deliver Results[10:08] My LinkedIn Data Points[14:30] Main Newest Features of LinkedIn[14:46] Freebies On My Website![15:24] First Thing I Would Prioritize Now On LinkedIn[16:22] Generating Emotional Connection[18:24] Featured Section[20:44] Visuals Attract![22:14]