Maximize Your Social With Neal Schaffer

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.This is great background for today's interview with Steven Mark Kahan, author of High Velocity Digital Marketing, who has successfully helped grow seven startup companies from early stage to going public or being sold, resulting in $5 billion in shareholder value. Based on his recent $1.4 billion dollar exit with cybersecurity firm, Thycotic, he will share the inside secrets of how to build a sales and marketing strategy that delivers breakthrough revenue growth –in brutally competitive markets, including:•The modern digital marketing strategies he recommends to his clients  - that any company can replicate•Easy-to-implement strategies for getting found online, providing the most critical information, and getting buyers to purchase—fast. While the interview is focused on B2B, the advice is equally applicable to B2C, so ma

Following up on my report from the Generative AI conference, today's guest has transformed a social media dashboard into becoming an AI ghostwriter for digital and social media marketing.Meet Greg Starling, Head of the Innovation Labs at Tailwind, who is helping to create a new generative AI product there.- Using AI to brainstorm ideas- Using AI to streamline marketing processes- When & how to partner with AI for maximum effectivenessTake a deep dive into A.I. and how you can better leverage it for your business.Key Highlights[03:53] Introduction of Podcast Guest, Greg Starling[07:51] How Greg Got Into the AI Industry[10:30] Pushing AI Into Create Tools[12:41] Getting the Right Queries and Prompts[18:46] Areas Where Tailwind Has Implemented AI[22:39] Transition from Social Media Dashboard to AI Marketing Tool[23:48] Leveraging the AI Engine[28:54] Streamling AI Into the Marketing Process[33:19] Greg's Quick Tip on Writing Summary[34:37] Where to Start the Process of Using AI?[40:01] Where GPT Te

The use of AI in marketing and business in general is evolving much quicker than you might think. I had a chance to attend Jasper's Generative AI conference in San Francisco this month and wanted to share with you how far things are progressing and the impact it is already having on marketing and business.Tune in and I trust that you will also come to the same understanding that the future of A.I. is now and that is not a question of experimentation but of serious strategizing and implementation.Try out Jasper here: https:https://nealschaffer.com/jasper [affiliate link]Key Highlights [04:52] The First Successful AI Program[06:00] Turning Points that Defined Modern Business[06:52] Generative AI Defined[08:26] Generative AI for Content Creation[10:08] Jasper AI Features and Evolution[14:32] AI for Marketing[21:06] Possible Decline of Search Engine Traffic[25:25] The Creativity AI Can Foster[29:52] AI's Impact on the Business World[33:09] AI for Co-development[35:16] How AI Makes Content Marketing Acce

Social media is not an option for generating organic traffic back to your website anymore.It is time to use social media what it was intended for, and to reap the benefits and gain a competitive advantage compared to those who are still using social media as if it was 2010.This is time to embrace authentically social content. Short form video is one example of this type of content, but there is another text-based type that can be effective on LinkedIn and Twitter.Listen in for the full definitions and detailed advice!Key Highlights[02:30] My First AI Conference[05:09] The Automated Approach in Social Media Now[07:51] The Concept of Authentic Social[10:23] Why I Started to be Convertational in My Social Media Content[11:49] The Commonality I See in Different Types of Content[13:05] My Twitter Experiment[14:42] Tips in Using AI in Content Marketing[18:37] Podcasts for Repurposing ContentNotable QuotesWe have matured as an audience that uses social media, we use it differently. And we understand what is the inte

TikTok is becoming more critical of a channel to tap into a new generation and new trends. But there are many things that we can apply from our legacy social media marketing into understanding and leveraging this newest of social media platforms for our business.Today's guest, Cassie Petrey, co-founder of the digital marketing company Crowd Surf, has helped some of the most iconic musicians such as Backstreet Boys and Camila Cabello use social media to connect with their audience. That same advice can be used for your business regardless of industry. Listen in for the details!Key Highlights[04:30] Introduction of Podcast Guest, Cassie Petrey[07:26] Cassie Journey to Social Media Marketing Industry[18:13 Cassie's First Thought on TikTok[20:10] Best Practices on Launching TikTok Account[23:55] Growing TikTok Account Over Time[26:35] The Importance of Engaging Within Social Community[28:25] Defining High Quality TikTok Content [31:00] How Musicians Approach Influencer Collaborations on TikTok[34:41] Di

Yes, there is a lot of buzz about ChatGPT, but what exactly does it mean for your business and what should your next steps be? Listen to my perspective and advice, and learn how to apply ChatGPT to your specific business and marketing needs.Key Highlights [03:18] Experimenting with Chat GPT[06:00] Generative Artificial Intelligence Conference[08:05] How Does Chat GPT Works?[10:01] The Search Engine Aspect of AI Tools[11:58] How Far AI Has Come with Brainstorming Ideation[19:09] AI Tools As The Evolution of Technology[22:03] Using AI for Research and Content Ideation[23:50] Where It Gets Tricky[24:39] Start Experimenting AI Tools Now!Notable QuotesSo open AI is sort of considered the leaders in this technology and chat. GPT is just another iteration, another evolution, the improvement of this technology.The way these AI tools work is you're giving them an input, and it's giving you an output, and the output is defined by information that's available on the internet. That's why really good c

Looking to improve your Instagram Reels? Today's special guest, Travis Brown (@travisbrown on Instagram) will teach you the tips and tricks to get the most out of your Instagram videos, including:How to research high-impact topics and hooksHow to only post content that worksHow to make videos 5 times fasterKey Highlights [04:02] Introduction of Podcast Guest, Travis Brown[06:24] Travis's Journey to Podcasting[07:59] Why Instagram Reels?[11:27] How Travis Started With Short-Form Videos[14:33] Balancing Work and Fun[20:58] 3 Steps to Having Viral Short-Form Videos[22:45] The Importance of Hooks and Topics[26:16] How to Know What Content Is Working[31:15] How Often Should You Post Reels?[37:50] Travis's Advice on Making Short-Form Videos Fast[42:14] 10x Video Challenge by Travis[42:46] Connect With TravisNotable QuotesAnd now I'm actually geared more towards helping people go full time as a creator. So creating opportunities in the digital landscape, that they now have the tools to reach all

I recommend my clients always do an audit of their marketing technology stack on an annual basis, so here I am sharing my own stack in hopes of inspiring you to do the same and also to help you learn about some cool new tools that you might want to check out!Below are links to each of the tools - and note that many of them are affiliate links, but the price to you is the same - it just helps fuel the creator economy ;-)WEBWordPressShopifySEARCHSEMrushAhrefsMozFraseJasperSurfer SEOEMAILConvertKitActive CampaignConstant ContactSOCIALSocialBeeSprout SocialAgorapulseSendibleSocial PilotSocialDogTailwindContentInANALYTICSSocialInsider.ioDigivizerVISUAL & VIDEOAdobe ExpressCanvaZoomRiverside.fmStreamYardXSplit VcamCamtasiaRevLu.maPODCASTINGBuzzsproutPodcastPage.ioOtter.aiChartableListen NotesDIGITAL COURSES AND MEMBERSHIPSPodiaSlackChargeKeepMavenMiloTree CartPEOPLEUpworkLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https:

Networking and fostering meaningful conversations to engage and move people are core skills that every marketing professional, entrepreneur, and business owner should have.To help us hone in on these skills to begin the new year, I am honored to have my friend and someone who I have a great deal of respect for, Minter Dial, on this episode.Minter is an elevating professional speaker and consultant on branding, leadership and transformation. As he prepares to finish writing his new book, Dialogos, Minter shares with us: Tools to facilitate conversationWays to meet new people (and network)Ways to develop your empathic listening skillsAs the pandemic slowly dwindles down and we go back out to working with and meeting more people in real life, this is the perfect episode to ensure we have the right mindset to take advantage of any and every potential networking situation.Key Highlights[01:54] Introduction of Podcast Guest, Minter Dial[05:53] Minter As An Elevator[07:12] How Minter Started His Speaking and Corpora

Welcome to episode 300! As part of an annual tradition, today I report to you on how my marketing channels and business did in 2022. I want to not only provide you the data to let you know why I recommend what I do, but also inspire you by providing you some benchmarks for your own digital marketing.Key Highlights[02:25] My Annual Look On How My Channels Performed[03:07] Where I Recommend You Begin With[04:14] My Website Traffic[06:28] Looking At My Direct Traffic[08:44] You need to Reset Your Approach to Social Media[10:13] Digging Deeper Inside Website Traffic[14:15] My Two Takeaways[18:23] My Digital Marketing Podcast Data[19:14] Looking At My YouTube Channel Numbers[22:25] Connect The Dots[23:28] Ways I'm Looking At MonetizingNotable QuotesI always tell my clients direct traffic is really a result of your brand awareness. If people know about you, they're going to directly enter your name and the URL, your website name, they're going to bookmark your site and what have you. So that number t

Not every company is on board the TikTok train yet, but after listening to this episode, you will see TikTok in an entirely new way.Meet Dr. Brian Boxer Wachler, a doctor who specializes in a rare disease of the eye called keratoconus who started posting on TikTok during covid and now has become a bonafide TikTok influencer with more than 3 million followers!Why did he start posting on TikTok?And what did he start posting on TikTok? And what is his advice for you?You'll have to listen in for the details!Key Highlights[02:08] Introduction of Podcast Guest, Dr. Brian Boxer Wachler[06:58] From Being Surgeon's Surgeons to Social Media Influencer[11:43] The Process of Offering Advice and Inspirations[14:18] What Made Dr. Brian Write Book About Social Media[16:35] Dr. Brian's Recommendation on Posting for Maximum Impact[20:51] Thought Process on Publishing Content[25:01] Pitfalls to Avoid in Social Media[29:14] Final Thoughts[29:48] Connect With Dr. BrianNotable QuotesThat was really what became my m

TikTok. Instagram Reels. YouTube Shorts. You've heard the buzz around them, and you know that is where social media users are spending the most time consuming content today.Short form video has transformed from its earliest days of just being about trending dances on TikTok to being a place where people go looking for information. If you have children or know any GenZ youth, ask them what they have learned from being on TikTok. You might be surprised as to the center of information discovery that short form video platform has become.So as we embark on 2023 the question is not whether you should or shouldn't do short form video, but more as to when and how to get started.I just got started myself, and I hope this episode inspires you to do the same!Key Highlights[04:31] Where The Trend of Short Form Began[06:13] TikTok As A Search Engine[07:46] Data Points[09:44] Why You Should Have A TikTok Centric Perspective[10:20] Find Role Models[12:08] What I Have Learned So Far[19:44] Phases of TikTok[20:47] M

One of the core tools that most marketers use to measure their ROI, Google Analytics, is undergoing its first major revision in more than a decade.From beginners to experts, learn what these changes mean to you and how you can best prepare for them in this interview with Google Analytics expert Chris Cheetham-West.Key Highlights[06:28] Introduction of Podcast Guest, Chris Cheetham-West[08:28] Chris's Marketing Journey[11:02] How to Utilize Google Analytics 4[15:58] Universal Analytics vs Google Analytics 4 [18:47] New Definition of Engaged Rate and Engaged Viewer[22:09] Google Analytics 4 Integration for E-commerce[25:04] Chris's Advice on How to Save Time Inside Google Analytics 4[27:57] Making Better Decisions with Data[30:39] Final Advice on Google Analytics 4[32:10] Connect with ChrisNotable QuotesGoogle probably realized that, hey, people are using goals are not using it effectively enough. But everybody that has a website most likely have a goal. So now that's going to be more of a centra

One of the most impactful marketing concepts that I know and teach is this one: Your community is always a subset.While originally geared towards explaining influencer marketing, it actually should be used to better understand our entire approach to digital marketing and help equip us with a growth mindset.Key Highlights[02:57] Community As A Subset of Your Potential[03:27] Examples of Having Community As Subset of Your Potential[06:59] Go Outside Your Current Community[08:37] Learning Items from Launching My Second Digital Product[09:54] Building A Bigger, Organic Community[10:27] The ROI of Organic[12:35] Get Your People On Your Email List![13:16] Keep Everything in BalanceNotable QuotesYour community is always a subset is something that I talked about in the age of influence. It's a concept that I think really illustrates the value of influencer marketing.They have a huge community. But it's always a subset of its potential. And when you work with influencers, you come in with a voice of trust th

While we have covered a lot about influencer marketing on this podcast, there is one facet that we haven't looked at: The cost-effectiveness of influencer marketing.As we head towards a potential recession in 2023 and marketing budgets are tight, this becomes even more important. That's why on this episode we will focus on why influencer marketing is such a great marketing investment when budgets are tight.Topics we will cover include:Why Influencer Marketing is the most flexible form of marketing investment through payment, product gifting, mentions, and moreThe value of more authentic and relatable content to spend on vs. advertising push done directly by youThe fact that during a recession, people turn toward trusted voicesInfluencers as affiliates = Measurable ROI + Massive ReachKey Highlights[02:30] Introduction of Podcast Guest, Nisarg Shah[04:30] How Nisarg Got Into Influencer Marketing[06:22] The Gaps Nisarg Found In Influencer Marketing in 2017[09:08] Influencer Marketing's Flexibility

Unplugging for a week being sick gave me a chance to reimagine my own social media marketing for the new year. The truth is, when it comes to social media, many businesses continue to do the same old same old even as content consumption tastes change. Social media content creation also requires the resources of time and money, so here is how I recommend you get the biggest bang for your social media marketing buck in the new year.Key Highlights[03:41] Changes That I Am Going to Take in Social Media[04:15] The Concept of Content Curation[06:29] The Analysis That I Did[09:33] What Kind of Pins Work Best?[13:58] Reducing the Volume of Content, But Increasing the Quality[17:04] You Don't Need to Go Overboard[17:33] Reasons Why You Need to Use YouTube Shorts More[18:38] The Quality of An Instagram Reel[19:09] My Strategy on TikTok That I RecommendNotable QuotesLess is more. Aim for impact with every piece of content. If your content is not impactful, don't worry about it. You don't have to share it

Are you giving your content the attention it deserves? Do you create a video, podcast, or blog post, and then forget about it after its done. Meet Amy Woods, the queen of content repurposing, who is going to help you get MORE from ALL of your content than you might have thought possible!In this episode you will learn:Repurposing video is easy(er). What are the best practices in repurposing blog content?The trend towards vertical video repurposing, even in B2B virtual eventsHow to best repurpose short-form video across different channelsWhy tapping into memes is so important for repurposing short-form contentKey Highlights[03:59] Introduction of Podcast Guest, Amy Woods[06:44] How Amy Got Into Content Repurposing[13:14] Best Practices in Repurposing Videos[20:58] Less Is More Approach[21:41] Latest Trends in Repurposing Content[27:02] Amy's Thoughts on YouTube Shorts[30:33] Repurposing Is Not Just About Reposting[37:42] Should You Post the Same Content On All Your Social Platforms?[42:15] Tapping Into Mem

I’ve talked a lot about influencer marketing over the past several years, both on this podcast and in my book, “The Age of Influence.” The practice of influencer marketing has changed since 2019 and 2020, when I wrote that book. For that reason, we need to look at the current influencer marketing trends if our campaigns and techniques are to remain successful. Let’s take a look at why influencer marketing is effective and what trends we can expect to develop over the next year.Key Highlights[08:01] True Long-Term Influencer Partnerships[09:27] Authenticity Over Perfection[11:10] Think Video First[11:47] Emergence of Live Shopping[12:43] Nano Micro-Influencers As Forefront[14:10] The Growth of Influencer Marketplace[15:50] The Concept of Frist Party Data[18:54] Affiliate Marketing As A Critical Part of Influencer Marketing[20:38] Employees As New InfluencersNotable QuotesThe more you hear people talking about the Creator economy, the more that you should understand influencer marketing is relevant. Because the

While not as popular as blogging, YouTube, or social media, podcasting still continues to grow and has tremendous value for those that get it and use it right. Whether you are a current podcaster or are thinking of launching a new podcast, this episode is a virtual masterclass of best practices in:why you might consider starting your own podcastwhat is the minimal equipment you need to get startedhow to technically get starteddo you need a special "launch" plan for your podcast or nothow to promote your podcast once its launchedKey Highlights[02:30] Introduction of Podcast Guest, Tom from Podcastpage.io[05:54] How Tom Start Getting Into Podcasting[08:30] Why Should You Start A Podcast[14:14] Steps You Need To Do In Starting Podcast[26:58] The Other Things You Should Be Aware of For A Successful Podcast Launch[29:14] Quality Over Quantity[31:17] Best Practices in Promoting Podcast[38:31] Key Features of Podcastpage.io That Will Help You Promote Your Podcast[47:32] Final ThoughtsNotable QuotesThe best

Monetizing your knowledge by creating and selling digital products is not as easy as the experts make it out to be. I want to share with you my own experiences and how I view setbacks as a painful but necessary step to find success in order to inspire you to continue your digital entrepreneurial journey as I am continuing mine.Key Highlights[02:28] My pre-launch survey[03:42] How I Define Digital Entrepreneur[05:03] The Social Media Marketing Buffet[06:25] You Are What You Tweet[07:44] What I've Learned In The Process of Launching Digital First[08:08] Why You Need Data[10:40] It's Not About the Follower Count[12:51] Cohort-Based Learning[16:30] Why I Like Taking Funnel Approach[20:12] The Kind of Mindset I Want You to HaveNotable QuotesThis is the social media marketing buffet. We have appetizers, we have main dishes, we have desserts, we have drinks, and everybody is going to consume things slightly differently. And I think when it comes to education, we've seen this democratization of things